Lead
Once upon a time, buying computers in the computer city was a paradise for young people, and now walking on the street can often see shops posted with announcements of closure.
I think that the bustling crowd in the computer city is now deserted, there is no one, even the passers-by are too lazy to take a look, and they are all passers-by.
Originally, the computer city was packed with people, and now there are no people, what has happened during this period?
There are also many people in the computer city who are willing to push a small cart to the computer city to see, and some of the hardware they are looking for is not commercial, so in some old shops, there are still people who are willing to hoard idle hardware and sell it.
These old objects may not be visited by too many people, but fortunately they do not take up space.
There are also people who will buy these hardware, which is not very profitable, but it can also make them worry-free, and some people try to open a store in the computer city, but they have not been able to welcome customers.
They used to be beckoning cats, but now they are abandoned in the elimination, why is that?
The decline of the computer city.
At a certain stage, the computer city can be said to have had a very good impact on the business of physical stores, although there will be some stores in the computer city that pay more attention to sales and make some adjustments in price.
However, the price of computers sold in most computer malls will be relatively high, mainly those who specialize in high-end products, and they will focus on consumer experience.
Nowadays, most people are time-based for relatively niche products such as computers, and they can improve work efficiency as much as possible, so the grade distribution of the computer city is different.
And in terms of actual experience, there are still some differences between some products looking at small screens and experiencing large screens, and in order to allow consumers to have a better experience, merchants will also match large-screen devices such as displays in stores.
After having a sense of experience, many people will spend money to buy in the computer city, and after enjoying the service, the merchant will sign an after-sales service agreement for consumers on the computer, which can allow them to enjoy better service in maintenance.
However, in recent years, many people have reported that the experience of buying hardware in the computer city is very different from before, before enjoying a relatively good service in the process of purchasing, and the after-sales service can be repaired quickly, but now people are often faced with the purchase experience is not as good as the experience of online shopping.
Merchants will not take the initiative to tell consumers what products they need, but when consumers need them, merchants will often surround them like flies, and even some stores will treat them as fools.
Say some fancy things to them, after experiencing such a business model, they decided not to buy anymore, and some even bought it, but they didn't want to spend in the computer city after being cheated by the merchant.
In the early years, there were still a lot of people who bought computers in the computer city, and as soon as consumers entered the door, they could have salespeople come up and ask you what you wanted.
At this time, consumers will have a feeling of being deceived, especially now that some merchants specialize in doing something illegal, they will produce cheaper products in the country and then assemble them.
Although the functions of these products are the same as the hardware of domestic brands, the price difference is one or two thousand, and even some high-end products are three or four thousand.
Consumers are unaware of it, it is easy to be hit by these pies falling from the sky, and they buy it back only to find that it is actually a pirated system, although it looks no different from the genuine version, but after a long time, the system will have various problems.
There are also some businesses that put some homemade programs in the computer, consumers just want to use the computer to surf the Internet, these programs will not only download emails in the automatic background, but even infect the computer with viruses.
Therefore, after being cheated by these merchants, consumers will find evidence to defend their rights, but the merchants will often push themselves so completely that consumers cannot find evidence to protect their rights.
The occurrence of this situation not only makes people distrust e-commerce, but also loses their first impression of offline stores, and there is no good before, and merchants have also lost consumers in consumer complaints again and again.
The rise of e-commerce.
In recent years, with the rise of e-commerce platforms, more and more consumers have begun to choose to buy the products they need online, which not only saves the time and energy of walking to the store, but can even enjoy more cost-effective prices.
Most of the products sold in the computer city are well-known brands, so in terms of the price of the brand alone, the computer city is also more expensive than the e-commerce platform.
However, the prices on e-commerce platforms are often much cheaper, which also makes consumers more inclined to choose e-commerce shopping.
Moreover, e-commerce stores of well-known brands can often enjoy more intimate and humanized services, when consumers buy products, they will not only take the initiative to ask consumers what they need, but also conduct a comprehensive inspection of the products they buy to ensure the integrity of the products.
And in the whole process of logistics and transportation, consumers can also see the logistics information on the e-commerce platform, and this transparent information can make consumers more assured.
In contrast, although the computer city seems to be able to provide such a service at the beginning, it is actually far inferior to the service of the e-commerce platform.
Consumers often face more uncertainties in the products they buy in the computer city, for example, merchants may shirk after-sales maintenance for various reasons, consumers cannot track the progress of maintenance, and they do not know whether the repair has really been carried out.
Moreover, the merchants in the computer city often lack basic respect for consumers, and they may look down on you because you are shabby, and directly tell you that you are not worthy of buying this product with a bad attitude.
E-commerce stores of well-known brands will maintain the same enthusiasm and professionalism for each consumer, and they will always patiently answer consumers' questions and provide necessary assistance, no matter what they are wearing.
This huge difference in service attitude is also one of the important reasons for the loss of consumers.
Not only that, but there are often many more products to choose from on e-commerce platforms than in computer stores.
Not only are there many computer products, but even accessories will have a lot of choices, and what consumers want can generally be found on e-commerce platforms.
Moreover, the variety of products on the e-commerce platform is very rich and updated rapidly, including not only large devices such as computer hosts and laptops, but also accessories such as monitors, mice, and keyboards for consumers to choose from.
They even have more product styles and models to choose from than offline stores, as long as consumers search for the products they want on the e-commerce platform, they can see many relevant entries, compare them and make a choice.
This abundance makes it easier and faster for consumers to choose products.
All in all, the e-commerce platform is incomparable to the computer city, whether it is price, service or product type, the e-commerce platform has more advantages than the computer city.
This is one of the important reasons that led to the defeat of the computer city and the wheat city.
epilogue
Why does the computer city lose consumers, mainly because of the rise of e-commerce, they do not have an advantage in price, and at the same time, there is no humanized after-sales service of the e-commerce platform, and there is no richness of e-commerce platform choices.
Among them, the humanization and information transparency of after-sales service of e-commerce platforms are the two most important factors, and the transparency of e-commerce sales information can provide convenience for consumers to choose.
Therefore, consumers will naturally not visit the computer city anymore.