Author/Mu Xi
Source/Milestone
Image source/photo.com
Official government website
With the changes of the times, the tourism industry, as an important part of the modern service industry, is undergoing profound changes. Recently, the Ministry of Human Resources and Social Security, the State Administration for Market Regulation, and the National Bureau of Statistics jointly released a series of 19 new occupations including cultural and creative product planning and operation engineers, ski rangers, exhibition builders, and network anchors, and 28 new types of work such as leisure campsite housekeepers and life service experience workers, and adjusted and changed the information of 11 occupations (types of work).
The emergence of these new occupations and new types of work is not only a supplement and expansion of the traditional tourism industry, but also a deep insight into the future development trend of the tourism industry.
New occupations and new types of work inject new vitality
From 2019 to 2022, the Ministry of Human Resources and Social Security has successively released 5 batches of a total of 74 new occupations, which is behind the country's talent strategic layout to cater to consumption upgrading and demand segmentation, transform and upgrade traditional industries, cultivate and expand emerging industries, and lay out and build future industries.
In recent years, travel consumers have paid more and more attention to personalized, high-quality and in-depth travel experiences. This consumption upgrade has prompted the tourism industry to continuously segment market demand, which in turn has given rise to new occupations for specific consumer groups and hobbies. For example, ski rangers and recreational campsite butlers are emerging to meet consumers' specific travel needs for outdoor adventures and leisure vacations. The study tour instructor caters to the high demand for research. Industry insiders believe that the adjustment of the name and the change of the definition of occupation will help promote the high-quality development of the research tourism industry.
The role of cultural and creative product planning and operation is particularly important. They integrate traditional culture and modern design concepts to plan cultural and creative products that are both rich in cultural connotation and in line with market demand, touching consumers' emotional resonance and conveying cultural confidence.
At the same time, exhibition architects also play a key role, they are responsible for transforming cultural creativity into physical exhibition space, creating an immersive cultural atmosphere for visitors through clever space layout and interactive design, so that every visitor can feel the depth and temperature of culture in the exhibition, and further enhance cultural confidence.
More than that, the rapid development of technology has brought unprecedented opportunities for change to the travel industry. The wide application of technologies such as the Internet, big data, and artificial intelligence has not only improved the efficiency and quality of tourism services, but also provided strong technical support for the birth of new occupations and new types of work. For example, generative AI system operators can use AI technology to provide tourists with more accurate and personalized travel planning services, while industrial Internet operators are responsible for maintaining the digital infrastructure of tourism enterprises to ensure the efficient operation of services.
These new occupations and new types of work will bring a richer supply of products and services to the tourism industry, and better meet the needs of people's material life and spiritual and cultural life.
What is the impact on China's tourism industry?
Fan Wei, a researcher at the Chinese Academy of Human Sciences, said: "New occupations are constantly emerging, reflecting the vitality of economic and social development. New occupations are employment reservoirs, which means new employment growth points, and there is still great potential and space for development. ”
For the tourism industry, which is becoming a national economy, there are many advantages:
1. Promote product and service innovation
The emergence of new professions and new types of work has brought more creativity and inspiration to the tourism industry. The emergence of professions such as cultural and creative product planning and operation engineers, exhibition builders and other professions has promoted the innovation and upgrading of tourism products and services. By digging deep into local cultural and tourism resources, they have designed tourism products and activities with unique charm, which has enhanced the added value and market competitiveness of tourism products.
2. Broaden the tourism industry chain
The birth of new occupations and new types of work not only enriches the types of occupations in the tourism industry, but also broadens the tourism industry chain. For example, the emergence of professions such as online anchors has enabled the tourism industry to better integrate and develop with the Internet, cultural creativity and other fields, forming a new industrial ecology and value chain.
3. Improve the overall quality of the industry
New occupations and new types of work usually require high skill requirements, requiring employees to have solid professional knowledge and rich practical experience. Therefore, the emergence of these new occupations and new types of work has also promoted the improvement of the overall quality of the tourism industry.
4. The classification system of tourism occupations is more sound
The policy guidance of government departments has played an important role in promoting the development of new occupations and new types of work. In order to improve the modern occupational classification system and promote the development of new forms and models, government departments have actively introduced relevant policies to clarify the definition, responsibilities and skill requirements of new occupations, and provide legal guarantee and normative guidance for the development of new occupations.
"New occupations are often born from industrial transformation, and after the number and quality of employees are improved, they will become a strong support for the development and growth of new industries, new formats and new models, promote scientific and technological innovation and industrial transformation and upgrading, and promote the accelerated development of new quality productivity." Zhou Guangsu, associate professor of the School of Labor and Personnel of Chinese People's University, said.
Tourism enterprises and practitioners
"Crisis" and "opportunity" coexist
Different types of tourism enterprises need different types of talents. For tourism companies and practitioners, the emergence of new occupations and new types of work has both positive sides and may also bring some challenges.
1. Tourism enterprises seize the opportunity of transformation
In the face of the challenges and opportunities of new occupations and new types of work, tourism enterprises need to actively grasp the opportunity of transformation and upgrading. On the one hand, strengthen the introduction and training of talents, and attract more innovative and professional talents to join; On the other hand, we will continue to innovate product and service models to meet the new needs and expectations of the market for tourism.
2. Employees continue to improve themselves
The skill requirements of new occupations and new types of work put forward higher requirements for employees. Practitioners need to constantly learn new knowledge, new skills and new ideas to adapt to changes in career development. At the same time, they also need to pay attention to changes in market dynamics and consumer needs, and adjust their career planning and development direction in time to maintain their competitiveness and adaptability.
3. Promote employment, entrepreneurship and career development
The birth of new occupations and new types of work provides job seekers with more employment opportunities and entrepreneurial possibilities. Especially for young people, these emerging professions often have greater development space and potential, which can stimulate their innovative spirit and entrepreneurial enthusiasm. At the same time, these emerging occupations also provide more choices and opportunities for the career development of employees, which is conducive to maximizing personal value.
The emergence of new professions is a situation of both opportunities and challenges for those working in the tourism industry. Practitioners need to keep an open mind, actively adapt to changes in the industry, and constantly improve their professional capabilities to make the most of the opportunities brought by the new career. At the same time, industry organizations and educational institutions should provide support and resources to help practitioners make a smooth transition to a new career environment.
The new career in cultural tourism is one of the important milestones in the development of the tourism industry. The emergence of these new occupations and new types of work not only reflects the new trend of the development of the tourism industry and the changes in consumer demand, but also has a far-reaching impact on the cultural tourism industry, enterprises and practitioners.
Wang Xiaojun, deputy director of the Department of Vocational Capacity Building of the Ministry of Human Resources and Social Security, said that the next step is to focus on new industries, new models and new kinetic energy, increase the training of urgently needed skilled talents, and promote the integrated development of talent chain and industrial chain; Implement the opinions on strengthening the construction of high-skilled talents in the new era, and build a working mechanism for training, use, evaluation, and incentive coordination; Fully implement the "new eight-level worker" vocational skill level system, and vigorously train more special-grade technicians and chief technicians.
In the future, with the continuous progress of science and technology and the continuous support of policies, we can foresee that the tourism industry will continue to usher in more new occupations and new types of work, injecting new impetus and vitality into the prosperity and development of the industry. At the same time, we also hope that these emerging professions can continue to promote the innovation and development of the tourism industry, improve the quality and level of tourism products and services, and bring tourists a better and memorable travel experience.
※This article only represents the author's personal views and is not the position of Maidian.com