"My brows are tightened, I endure and endure, what kind of interview is this, I feel like I have become a salesman!" When a well-known writer showed such emotions in the live broadcast room, what went wrong with the live broadcast? Why does it make the guests so unhappy, and does this reveal some deep-seated problems in the live streaming industry?
An awkward moment in the live broadcast room
At 8 p.m. on August 2nd, the live broadcast room of Oriental Selection ushered in a special guest-young writer Absalon. What was supposed to be a high-quality cultural interview turned into a ridiculous farce. The host was so nervous that he was incoherent, and even almost called the wrong guest's name. This begs the question, is he really ready? 、
What's even more eye-popping is that it seems that he hasn't read the guest's book at all. His questions were dry and had no depth to speak of. This is disrespectful to the guests, and it is perfunctory to the audience. Could it be that in this day and age, even basic professionalism can be ignored?
The truth behind the numbers game
The number of online users in the live broadcast room exceeded 100,000, which seems to be a success at first glance. But upon closer inspection, it was found that there were very few viewers participating in the interaction. In the two-hour live broadcast, sales barely exceeded one million. Does this low conversion rate mean that high online headcount might just be a numbers game? Should we revisit the evaluation criteria for live streaming?
A farce of reversed characters
There was an absurd scene in the live broadcast: the guest became a "salesman" who actively promoted his work, and the host was like an interviewee. Does this misalignment of roles reflect the lack of professionalism of some anchors? Should we reflect on whether we are neglecting the quality of content while pursuing traffic?
Celebrity anchors and corporate strategy
Dongfang Selection focuses on cultivating anchors like Ming Ming and invests a lot of resources. And an anchor like Dong Yuhui who brought his own traffic was dismissed. Does this seemingly contradictory approach expose the company's short-sightedness in talent training? Should we think about how the real value of anchors should be measured?
The myth of live streaming
With the rapid development of the live streaming industry, it seems that every anchor is pursuing 100,000+ online people. But is this really the only measure of live stream quality? Are we ignoring the depth of the content and the authenticity of the interaction? In this age of quantification, should we redefine what it means to be "successful"?
The editor has something to say
The problems exposed by this live broadcast interview may only be the tip of the iceberg of the chaos in the live streaming industry. Should we reflect on whether we have neglected respect for culture and knowledge while pursuing traffic and sales? Should more attention be paid to the professionalism of streamers? In this era of data, can we still find content that is truly valuable?
What do you think of this live interview incident of Oriental Selection? Feel free to post your thoughts in the comments section and let's discuss this thought-provoking topic together.