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Recently, the purple track laid at the Stade de France attracted the attention of global audiences, which is the first time that a purple track has appeared in the Olympic track and field, and it is also reminiscent of the romantic lavender abundant in France. What is the development of the France lavender industry behind the "Paris Olympic Purple"?
CNBC Jiang Yu: One of the widely discussed features of this year's Olympics is the use of purple as the color of the track for the first time. In addition, according to color psychology, purple also helps athletes relax and soothe their nerves and stimulate creativity. The purple runway is also reminiscent of the lavender fields in France, so let's take a look at the France lavender industry behind the "Paris Olympic Purple".
Lavender is an important cash crop in France, which promotes the development of many industries in France, including agriculture, tourism, and retail. First of all, in terms of tourism, lavender in France is mainly concentrated in the Provence-Alpes-Cte Azur region of France, which is locally known as the PACA region. The Paris Olympics are also held during the lavender season, which is usually held from the end of June to the beginning of August, when visitors from all over the world come to immerse themselves in the endless lavender fields and experience the fantastic sea of purple flowers.
According to the PACA Regional Tourism Council, tourism accounts for 13% of the region's GDP, with annual direct spending by tourists amounting to around 1.98 billion euros and tourism supporting around 143,000 local jobs. The France Tourism Development Agency has also commented that tourism is clearly the economic core of the PACA region, thanks to the natural resources and services of the region.
Lavender is not only an ornament, but also a fragrance that helps relieve fatigue and improve sleep, so it is also widely used in perfumes, essential oils, and aromatherapy-related products.
According to the France Lavender Essential Oil Industry Council, lavender is now cultivated in France on an area of about 28,000 hectares, equivalent to 280 square kilometers, and can produce about 131 tons of lavender essential oil per year. France 24 TV previously reported that lavender essential oil, which is used to make cosmetics and aromatherapy, costs about 100 euros to 150 euros (about 793 yuan to 1189 yuan) per kilogram. From a global perspective, the global lavender essential oil market is expected to reach $109.4 million in 2024 and grow to $201.6 million by 2033, with a compound annual growth rate of about 6.3% during the period, according to a report by market research firm Persistence Market Research.
Returning to the Olympic Games from the lavender industry in France, Mondo, the company that made the track for the Olympic Games, said that the choice of the purple track was a bold attempt by the organizers, and that purple can also be reminiscent of the scenery of France, and we hope that on the purple track full of French romance, we can witness more world records set by Olympic athletes.
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Editor: Pan Xu