In the wave of new energy vehicles, the collision of luxury and technology continues to refresh people's cognition, but in this feast, there is one word that has always been placed at the top of the pyramid - safety. As a leader in the field of new energy vehicles, ZEEKR has become a recognized benchmark inside and outside the industry for its "ZEEKR-style safety". However, recently, there has been a wind of doubts about the security of ZEEKR 001 on the Internet, and in the face of this turmoil, ZEEKR did not choose to remain silent, but used a live broadcast to directly "slap the face" to the whole network, showing its unshakable security strength.
Recently, a car dismantling program on a well-known automobile evaluation platform pushed ZEEKR 001 to the forefront. In the program, the evaluators pointed out that the front anti-collision beam of ZEEKR 001 is not designed with an energy-absorbing box in the traditional sense, and the collapse energy of the front anti-collision beam is only 1.9KJ through testing. This conclusion quickly fermented on the Internet, triggering widespread discussion and questioning.
In the face of sudden doubts, ZEEKR officials did not choose to avoid it, but responded quickly, through the way of senior executives' voices and live broadcasts, based on facts, to break the rumors one by one, showing ZEEKR's persistence and confidence in security.
ZEEKR executives responded on the Internet as soon as possible, clearly pointing out that the original intention of the front-end design of the car energy-absorbing box is to absorb energy for protection, but not all designs need to follow a unified model. ZEEKR 001 adopts an ultra-long energy-absorbing box design scheme, the length of which reaches the length of an adult's arm, this innovative design not only greatly increases the energy-absorbing distance in the event of a frontal collision, reduces the amount of intrusion and personal injury in the passenger compartment, but also reflects the unique insight and profound heritage of ZEEKR in safety design.
In order to further dispel the public's doubts, ZEEKR held a unique live broadcast event, in which the director of body and interior and exterior architecture development personally participated in the battle to deeply analyze the safety structure of ZEEKR 001. During the live broadcast, the director not only shared the importance of architecture safety to vehicle safety, but also introduced in detail the excellent performance of ZEEKR 001 in terms of body materials, crash performance, and maintenance convenience.
ZEEKR 001 adopts the development concept of high-efficiency steel-aluminum hybrid body, with aluminum alloy and high-strength steel accounting for up to 94%, which provides 720° all-round protection for the vehicle while achieving lightweight. This design not only won the "Excellent Body" award at the China Society of Automotive Engineers Lightweight Conference, but also achieved excellent results in the crash test of China Insurance Research Institute and EU NCAP European crash test.
In response to the doubts on the Internet, the director focused on the design of the front anti-collision beam and energy-absorbing box of ZEEKR 001. The front anti-collision beam adopts aviation-grade 7 series aluminum alloy extrusion technology, and the yield strength and elongation are greatly improved; The combination of the extra-long energy-absorbing box and the thermoformed front longitudinal member provides the vehicle with excellent crash energy absorption. In addition, ZEEKR 001 has also made great efforts in side and tail safety, using advanced technologies such as ten-square grid design, integral aluminum alloy extrusion technology, and large-scale integrated die-casting high-performance aluminum alloy body technology to ensure the safety of occupants in an all-round way.
Through this live broadcast feast, ZEEKR not only successfully responded to the doubts on the Internet, but also demonstrated its profound heritage and innovation capabilities in the field of security to the whole network. As the pioneer of pure electric hunting coupe, ZEEKR 001 has undoubtedly become a leader in the pure electric market with its top safety technology.