#伊利就 "Congratulations to Sun Yingsha in advance on winning the gold" apology#"
It's a joke, Erie!
Before the table tennis women's singles final of the Paris Olympic Games, Yili Group put the congratulatory content of "Sun Yingsha won the women's singles gold medal" on the big screen in Sanlitun, Beijing, but the final champion was obviously not Sun Yingsha, but Chen Meng, which made a big fuss.
On August 3, the key competition day of table tennis and tennis at the Paris Olympic Games, Yili Group originally planned to share the glorious moments of Chinese athletes with the public through the big screen in Sanlitun, Beijing, after the competition. However, an unexpected operational mistake brought the plan to light ahead of schedule.
When Sun Yingsha, Zheng Qinwen, Fan Zhendong and other athletes have not yet finished the competition, the content of congratulating them on the big screen has appeared on the big screen. In the table tennis women's singles final, Chen Meng successfully defended her title, and Sun Yingsha won the silver medal; In the tennis women's singles final, Zheng Qinwen defeated her opponent and won the gold medal.
This sudden reversal quickly ignited the fire of anger among netizens
Some netizens ridiculed: The date of the milk I drank will not be typed in advance [laugh cry] [laugh cry] [laugh cry] [laugh cry]
This time, Yili failed to advertise, but advertised for free to competitors, hahaha [cover face] [cover face] [cover face]
Some netizens ridiculed: "Does Yili have the ability to predict the future?" Or has the referee been bought off in advance? ”
Some netizens said that Chen Meng's victory this time reflects the seriousness of the mainland's "fan circle culture", as if everyone wants whoever wins to win? The efforts of others have not been seen in the slightest......
In the face of the surging pressure of public opinion, Yili Group quickly responded and issued an announcement to apologize to the public, saying that the incident was due to the company's early exposure of materials in order to ensure that the joy could be shared with everyone as soon as possible after the competition, and the effect of the large screen was tested in advance.
Yili's mistake reflects that while pursuing commercial interests, enterprises should shoulder social responsibilities and respect public feelings and market rules.
One of the charms of competitive sports is the unpredictability of their outcome, and Erie's move is undoubtedly a serious violation of this principle. In the process of advertising, enterprises should adhere to the bottom line of morality, respect the rules of the competition and social morality, and avoid unnecessary misleading and harm to the public.
As an important means of commercial communication, the content and form of advertising should conform to social order and good customs, and respect consumers' right to know and choose. Yili's mistake not only damaged the company's brand image, but also hurt the feelings of consumers. Enterprises should be more cautious and responsible when formulating advertising strategies to ensure the authenticity and accuracy of advertising content.
In my opinion, although Yili's mistake is regrettable, in today's increasingly fierce market competition, enterprises should pay more attention to their own brand image and social responsibility. As an important bridge between enterprises and consumers, the quality and effect of advertising directly affect the reputation and image of enterprises.
Yili's "congratulations in advance" turmoil was an accidental advertising mistake and became a "big joke" for the company.
What do you think of the practice of "Yili congratulates Sun Yingsha on winning the gold in advance"? Will you forgive the reasons they give for the "test"?
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