On August 4, there was a small wave on the Internet, and Fat Donglai's official WeChat issued an urgent statement to refute rumors. This turmoil originated from a news circulating on some social platforms, saying that the delegation of Fat Donglai Trading Group inspected the project in Kaifeng City, and the leader was the so-called "relevant person in charge Li Xiaomin". However, Fat Donglai quickly clarified that this "Li Xiaomin" was not their current employee, and he had never been authorized by the company to negotiate with foreign business. Moreover, Fat Donglai stressed that they currently have no plans to open new stores in other places except for Xuchang and Xinxiang in Henan Province.
This is not the first time that Fat Donglai has come forward to clarify. Since the beginning of this year, this "traffic star" in the business world has repeatedly encountered various infringement incidents of fraudulent names. Not long ago, Fat Donglai also issued a warning to some unauthorized users on the Xiaohongshu platform for using his trademark for publicity, and reported the matter to the market supervision department. In addition, the company also found that some products in the market imitated its "craft wheat beer" packaging, which not only confused consumers, but also caused damage to Fat Donglai's own brand equity.
This kind of "porcelain touching" and fraudulent use, Fat Donglai said that he will be held accountable in accordance with the law. Their attitude is clear that the company will take all necessary legal measures to protect the interests of consumers and themselves against those unauthorized acts.
The reason why Fat Donglai is so concerned is that it actually has its unique charm behind it. During the Spring Festival, Fat Donglai's three supermarkets received more than 1.44 million tourists in just four days, which even exceeded the highest reception volume in Henan Province, making Fat Donglai a "6A-level scenic spot" in the mouth of netizens. Behind this "phenomenon" is Fat Donglai's continuous innovation of business model and service concept.
The reason why Fat Donglai has become the "top stream" in the supermarket industry is largely due to their service concept and business model. Not only do they focus on the customer experience, but they are constantly innovating to provide customers with a more innovative and personalized shopping experience. This customer-centric business philosophy is an important reason why Fat Donglai has won the favor of the market.
In addition to its own development, Fat Donglai also actively extended a helping hand to help other supermarket enterprises to transform and upgrade. Taking *ST Bugao, Yonghui Supermarket, Zhongbai Group, etc. as examples, Fat Donglai not only provides valuable experience and resources, but also promotes the healthy development of the entire supermarket industry through practical actions.
On August 7, Fat Donglai carried out a "blast reform" to Yonghui Supermarket, and Zhengzhou Hanhai Haishang Store reopened after 19 days of closing, with sales of an astonishing 1.88 million yuan on the first day and a customer flow of 12,000 people. Such results not only exceeded expectations, but also highlighted Fat Donglai's innovation ability and market influence in the supermarket industry.
In this era of information explosion, the various infringements and misunderstandings faced by Fat Donglai are actually a test of the company's brand and reputation. Fat Donglai protects its own rights and interests through legal channels, which not only protects the interests of consumers, but also establishes a good image of the company.
In the example of Fat Donglai, we can see that if an enterprise wants to stand out in the fierce market competition, in addition to having excellent products and services, it must also have a clear market positioning and innovative development strategy. The success of Fat Donglai is not only a business phenomenon, but also a microcosm of Chinese enterprises in the new era, showing the innovative spirit of Chinese entrepreneurs and the self-confidence of national enterprises.
In the future, Fat Donglai will continue to follow its own development path, adhere to innovation, adhere to quality, adhere to service, and provide consumers with a better shopping experience. At the same time, Fat Donglai will continue to remain vigilant, maintain its brand image and market position in accordance with the law, and set an example for more enterprises.
In the story of Fat Donglai, we have seen the growth and changes of Chinese enterprises, as well as the wisdom and courage of Chinese entrepreneurs. This is not only a victory for an enterprise, but also a progress in China's commercial civilization. Fat Donglai, this name, is not only a brand, but also a symbol of the times, representing the continuous progress of Chinese enterprises.