Hot spots in the property market
Reporter Li Xiaohong
At present, the mainland real estate market is still in the process of adjustment, and the healthy development of the real estate market has attracted much attention. In the field of real estate, the Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to speed up the establishment of a housing system that combines rental and purchase, and accelerate the construction of a new model of real estate development. Increase the construction and supply of affordable housing to meet the rigid housing needs of wage earners. Support the diversified and improved housing needs of urban and rural residents. In the context of the real estate market is entering a new mode of development, what is the impact of the new reform direction on real estate? How to better meet the rigid housing needs of wage earners?
It is beneficial to improve the expectations of home buyers
The Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) proposed reforms in related areas such as employment, income, and social security. How will this affect the real estate market as well as home buyers?
"The Third Plenum of the 20th Central Committee of the Communist Party of China proposed to vigorously promote reforms in employment, income and social security and other related areas, with the aim of promoting people's income and basic social security, although these are not directly related to the real estate market, but can change the expectations of home buyers for future income and quality of life." Zhang Chuanyong, a researcher at the China Institute of Urban Governance and the School of International and Public Affairs at Shanghai Jiao Tong University, told the China Economic Times.
The market economy is an economy of confidence, and the real estate market is an important carrier of confidence. According to Wang Ruimin, an associate researcher at the Institute of Market Economy of the Development Research Center of the State Council, the Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to "build a high-level socialist market economic system" and focus on promoting employment, income and social security reforms that match the high-level socialist market economic system, which are expected to boost the economy and increase residents' income in the medium and long term, thereby fundamentally boosting confidence in the real estate market. However, it takes time for the reform to be implemented, and it takes time for confidence to be transmitted, and the core is to look at the growth rate and sustainability of residents' income.
Wu Yingjie, a researcher at the Japan Research Center of the National (Beijing) Institute of Opening to the outside World at the University of International Business and Economics, told the China Economic Times that the reform will directly enhance the purchasing power of individuals and families by raising the income level of residents and improving the social security system, thereby increasing the purchasing ability and willingness to buy real estate. The reform will play a positive role in promoting the real estate market by promoting employment, increasing residents' income and improving the social security system, and will allow buyers to buy commercial housing with peace of mind in terms of reforming the financing methods of real estate development and the pre-sale system of commercial housing. The government and the market will work together in many ways to promote the healthy development of the real estate market and meet the people's expectations for "good houses".
In the view of Zhang Bo, president of 58 Anjuke Research Institute, at present, the real estate market has shifted from solving the problem of "whether it is good" to solving the development stage of "whether it is good or not", and has entered the "quality era".
How to build a "good house" that meets the expectations of the people from the demand side, Zhang Chuanyong believes that on the one hand, it is necessary to improve the quality of living, including not only the quality of the hardware of the house, but also the quality of life and public services of the community where the house is located. Especially like some "old and dilapidated" communities, the overall quality is much worse than that of new communities, which is also connected with policies such as urban renewal. On the other hand, it is necessary to help the rigid demand and improved demand for housing, and at the same time guide gradient consumption, so as to dynamically improve housing conditions and obtain better services under the premise of affordable housing.
Wu Yingjie believes that to build a "good house" that meets the expectations of the people, first of all, it is necessary to innovate housing products and services. While meeting the requirements of housing quality, developers should provide more diversified housing products, such as smart homes and green buildings. At the same time, it provides personalized services, such as property management, community services, etc., to enhance the attractiveness of "good houses". Second, it is necessary to optimize urban planning and infrastructure construction. Optimize urban planning and infrastructure construction, such as the improvement of public service facilities such as transportation, education, medical care, etc., increase the convenience and comfort of real estate, enhance the added value of real estate, and meet the needs of home buyers.
Zhang Bo said that it is necessary to increase the construction and supply of affordable housing and improve the housing supply system of "market + security". In terms of the construction of "good houses", it is necessary to do a good job in the design of house types, the construction of supporting facilities, and the supply of public services in accordance with the standards of green, low-carbon, intelligent and safe, so as to build affordable housing into "good houses", so that the masses can live in a healthy and safe and convenient way.
Efforts should be made to provide affordable housing to meet the rigid housing needs of wage earners
The Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to "increase the construction and supply of affordable housing to meet the rigid housing needs of wage groups." ”
In the context of major changes in the relationship between supply and demand, to meet the rigid housing demand of wage earners and improve their willingness to buy, it is necessary to improve the efficiency of housing supply. On the other hand, the quality of construction and supporting facilities should be the same as that of commercial housing, that is, the construction of "good houses".
Wu Yingjie believes that at present, there are several major problems in the purchase of houses by wage earners. First, housing prices are high, especially in first- and second-tier cities, where the pressure to buy a house is very high. Second, there is an imbalance between housing supply and demand and employment and housing. In some cities, the supply of ordinary commercial housing exceeds demand, while the inventory of high-end commercial housing is large, and the distribution of jobs and housing is unreasonable, resulting in an imbalance between supply and demand. Third, the supply of affordable housing is insufficient. Although the government has stepped up the construction of affordable housing, the supply is still difficult to meet the demand. Fourth, the leasing market is not standardized. In the rental market, there are problems such as rapid rent increases, unstable lease terms, and non-standard intermediaries, resulting in a poor living experience for renters and a lack of security and stability. Fifth, loan policy restrictions. Some of the wage earners have difficulty in obtaining bank loans due to unstable incomes and insufficient credit records, which affects their ability to buy houses.
In Wang Ruimin's view, the housing of the working group is the pursuit of "cheap and good", whether it is renting or buying, the important thing is to be able to achieve the basic decent living conditions under the premise of affordable prices, not to "look at the house and sigh", that is to say, for the cost performance of the house, the working group pays more attention to the "price" end.
How to improve the housing conditions of wage earners, Zhang Chuanyong believes that there are two main ways: one is to start from the demand side, find ways to increase their income, and provide housing support policies; The second is to start from the supply side and provide rental affordable housing and placement affordable housing that meet their housing needs.
Wu Yingjie suggested that the first is to increase the supply of affordable housing. Especially in big cities and hotspots, make sure that wage earners can afford to buy and rent. At the same time, improve the quality and management level of affordable housing, and enhance the living experience.
The second is to optimize the housing credit policy. On the premise of ensuring that financial risks are controllable, the down payment ratio should be moderately relaxed, the loan interest rate should be reduced, and the ability of wage earners to purchase houses should be enhanced.
The third is to standardize the leasing market. The government should strengthen the supervision of the rental market, formulate standards for rental contracts, and protect the rights and interests of renters. Encourage the development of long-term rental apartments and provide more stable rental options.
Fourth, improve the multi-channel housing security system. In addition to affordable housing, it can also meet the housing needs of different income groups through various forms such as co-ownership housing and talent apartments.
Fifth, improve supporting facilities and services. When planning new residential areas, consideration should be given to the simultaneous construction of public service facilities such as transportation, education, and medical care, so as to improve the overall livability of residential areas and allow wage earners to work nearby.
"For wage earners, the housing issue is an economic issue; However, for the whole society, the housing of wage earners is essentially a social issue that needs to be taken seriously, that is, people's livelihood is given priority, and economic growth is properly taken into account, rather than just using real estate as a tool to stimulate economic growth. Wang Ruimin said that starting from the housing policy goal of people's livelihood first, through the necessary adjustment and recombination of supply-side factor prices, better, faster and larger-scale implementation of the current rent allocation and distribution policies, the housing of wage earners is not a dream.