Opinions of the State Council on Promoting the High-quality Development of Service Consumption Guo Fa [2024] No. 18

Opinions of the State Council on Promoting the High-quality Development of Service Consumption

Guo Fa [2024] No. 18

The people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, and all ministries and commissions of the State Council, and all agencies directly under the State Council:

In order to optimize and expand the supply of services, release the potential of service consumption, and better meet the people's demand for personalized, diversified, and high-quality service consumption, the following opinions are hereby put forward.

1. General requirements

Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will fully implement the spirit of the 20th National Congress of the Communist Party of China and the 2nd and 3rd Plenary Sessions of the 20th CPC Central Committee, fully and accurately implement the new development concept, accelerate the construction of a new development pattern, coordinate the expansion of domestic demand and deepen supply-side structural reforms, expand the opening up of the service industry, strive to improve service quality, enrich consumption scenarios, and optimize the consumption environment, stimulate the internal vitality of service consumption with innovation, cultivate new growth points for service consumption, and provide strong support for high-quality economic development.

2. Tap the potential of basic consumption

(1) Food, beverage and accommodation consumption. Improve the quality of catering services, cultivate famous dishes, famous snacks, famous chefs, and famous restaurants. Encourage local inheritance and development of traditional cooking skills and catering culture, cultivate special snack industry clusters, and create "famous food towns" and "famous food villages". We will do a good job in organizing a series of activities of "Chinese Food Collection" and support local governments to carry out special catering activities to promote consumption. Encourage internationally renowned catering brands to open their first stores and flagship stores in China. Improve the quality of accommodation services and foreign-related services, cultivate a number of mid-to-high-end hotel brands and homestay brands, and support the integrated development of the accommodation industry with tourism, health care, research and other formats. Revitalize idle houses and collective construction land in rural areas in accordance with laws and regulations, and develop rural hotels, inns, and homestay services.

(2) Consumption of domestic services. Support the development of employee-based housekeeping enterprises and smooth the career development channels of housekeeping employees. Deepen the docking of domestic service labor services, promote domestic service into the community, and increase the supply of domestic services. Implement the action of upgrading the skills of domestic service staff, promote the construction of domestic service brand, and build a women's domestic service brand. Guide the drafting of a convention on housekeeping services, optimize the housekeeping service credit information platform and the "housekeeping credit check" function, and implement an electronic version of the "home-based service certificate".

(3) Old-age care consumption. Vigorously develop the silver economy, promote the development of the smart health care industry, promote the barrier-free construction of public spaces and consumption places, and improve the level of home adaptation for the elderly. Accelerate the improvement of the elderly care service system that coordinates home and community institutions and combines medical care and health care, carry out actions to improve basic elderly care services at home and in the community, and promote vocational colleges to strengthen talent training. Increase the supply of elderly care services through multiple channels, support the use of vacant sites in accordance with laws and regulations to build, renovate and expand elderly care institutions, and promote the reduction of operating costs. Combined with the renovation of old communities, the construction of complete communities, the construction of community life circles, and the construction of embedded service facilities in urban communities, the layout of service facilities such as housekeeping, elderly care, childcare, and meal assistance was optimized. Strictly implement the requirements for synchronous planning, construction, acceptance and delivery of new residential communities and supporting elderly care service facilities. The water, electricity, gas and heat consumption of old-age care institutions shall be implemented according to the price of residents' daily life. Support financial institutions to optimize risk management, and actively provide financial products and services that are suitable for the characteristics of the capital needs of inclusive pension and childcare institutions.

3. Stimulate the vitality of improved consumption

(4) Cultural and entertainment consumption. We will carry out in-depth national cultural and tourism consumption promotion activities, and continue to implement the "100 cities and 100 districts" cultural and tourism consumption action plan. Strengthen the protection and inheritance of intangible cultural heritage, and develop key cultural and creative projects with regional and ethnic characteristics. Expand the market supply of cultural performances, improve the efficiency of examination and approval, and increase the number of performances. Enrich the supply of films, support the distribution of films in differentiated modes such as sub-line distribution, and promote film-related consumption. Improve the quality of online literature, online performances, online games, radio and television, and online audiovisual recording, deepen the governance of television fees and complex operations, accelerate the development of ultra-high-definition television, and encourage the development of new business formats such as immersive experiences, scripted entertainment, digital arts, and online performances.

(5) Tourism consumption. Strengthen the construction of national cultural and tourism consumption demonstration cities, promote the innovative and standardized development of national-level nighttime cultural and tourism consumption clusters, and implement better life vacation and leisure projects and rural tourism quality and efficiency improvement actions. Promote the integrated development of business, tourism, culture, sports and health, enhance the experiential and interactive nature of projects, launch various types of characteristic tourism products, encourage the development of new business formats such as cruise yachts, RV camping, and low-altitude flights, and support the development of integrated business formats such as "music + tourism", "performance + tourism", and "event + tourism". The silver tourist train will be added, and the carriages will be adapted to the elderly and comfortable, so as to enrich the tourism routes and service supply. Encourage all localities to formulate and implement policies such as preferential tickets for scenic spots and free opening in the off-season. Improve the quality of transportation services, improve three-dimensional transfers, car rentals and other services, and facilitate passenger travel. Optimize the entry policy and consumption environment, speed up the resumption of flight schedules, provide diversified payment services, study the expansion of the scope of visa-free countries, and deepen the activities of the Year of Cultural Tourism.

(6) Sports consumption. Revitalize the resources of vacant venues, guide social forces to renovate old factories, warehouses, old commercial facilities, etc., in accordance with laws and regulations, and increase sports consumption venues. Encourage the holding of various sports events, create an event brand with independent intellectual property rights, bid for or introduce influential international top events, and cultivate a professional operation team. Guide all localities to launch mass sports events with distinctive characteristics. Actively develop ice and snow sports, and continue to promote the popularization and development of ice and snow sports throughout the country. Deepen the pilot work of promoting sports consumption, and cultivate a number of national sports industry and sports tourism development carriers.

(7) Consumption of education and training. Promote institutions of higher learning, scientific research institutions, and social organizations to open up high-quality educational resources to meet the diverse and personalized learning needs of the public. Promote the quality and efficiency of vocational education, and build high-level vocational schools and majors. Promote social training institutions to meet the needs of the public and improve the quality of services. Guide schools to follow relevant provisions to bring in third-party institutions with corresponding qualifications to provide high-quality non-academic public interest after-school services through methods such as purchasing services. Encourage high-level cooperation with internationally renowned institutions of higher learning in China.

(8) Consumption of residential services. Encourage qualified property service enterprises to cooperate with pension, childcare, catering, housekeeping and other enterprises to develop the "property service + life service" model. Promote new models such as smart security, smart parking, and smart access control to improve community service levels and living experience. Cultivate leading enterprises that provide one-stop and standardized products and services such as transformation design, customized decoration, and intelligent home. Encourage qualified areas to support residents to carry out house renovation and partial renovation.

Fourth, cultivate and expand new consumption

(9) Digital consumption. Accelerate the digital empowerment of life services, build new consumption scenarios such as smart business districts, smart blocks, and smart stores, develop new models such as "Internet +" medical services and digital education, accelerate the layout of new business formats such as unmanned retail stores, self-pickup cabinets, and cloud cabinets, and support the development of e-sports, social e-commerce, and live broadcast e-commerce. Accelerate the construction and upgrade of information consumption experience centers, and launch a number of new information consumption projects. Carry out pilot projects for the construction of digital homes to better meet the needs of residents for intelligent services and online socialized services for household products.

(10) Green consumption. Establish and improve green and low-carbon service standards, certification, and labeling systems, improve green design standards, and enhance the recognition of green service markets and corporate benefits. Promote the application of advanced green and low-carbon technologies, improve the management of energy efficiency and water efficiency labels, and improve the level of greening in home improvement, travel, tourism, express delivery and other fields.

(11) Healthy consumption. Cultivate and expand new service formats such as health examination, consulting, and management. Promote the development of "Internet + medical health", realize the interconnection of medical data as soon as possible, and gradually improve the "Internet +" medical service medical insurance payment policy. Encourage the development of commercial health insurance products that meet the needs of diversified and personalized health protection. We will further promote the development of the integration of medical care and elderly care, and support medical institutions to carry out integrated medical and elderly care services. Support the development of time-honored enterprises in traditional Chinese medicine, and improve the level of health care, rehabilitation and other services. Strengthen the health promotion, nutrition and health care functions of retail pharmacies.

Fifth, enhance the momentum of service consumption

(12) Innovate service consumption scenarios. Carry out actions to improve the quality of service consumption and benefit the people. Carry out a series of consumption promotion activities in the service consumption season around key areas that are close to the people's lives, have great demand potential, and have a strong driving role. Promote the transformation and upgrading of pedestrian streets, speed up the construction of a convenient living circle in the city within a quarter of an hour, improve the county-level commercial system, improve the urban and rural service consumption network, enrich the supply of rural life services, and improve the service supply capacity and consumption level.

(13) Strengthen the cultivation of service consumer brands. Explore the development of quality service pledge activities. Support service enterprises to strengthen brand cultivation, operation and protection, give full play to the leading role of China's time-honored brands and characteristic traditional brands, and cultivate a number of service industry brands with good service quality, sufficient innovation momentum and strong driving effect.

(14) Expand the opening up of the service industry to the outside world. Relying on platforms such as the National Service Industry Expansion and Opening-up Comprehensive Demonstration Zone and the National Service Trade Innovation and Development Demonstration Zone, we will take the initiative to connect with international high-standard economic and trade rules. We will relax market access for the service industry, continue to deepen the opening up of telecommunications, education, elderly care, medical care, health and other fields, and promote the full implementation of opening-up measures in the fields of science and technology services and tourism. We will do a good job in organizing exhibitions such as the China International Import Expo and the China International Fair for Trade in Services, attracting more investment from internationally renowned enterprises and landing more service formats.

6. Optimize the service consumption environment

(15) Strengthen the regulation of service consumption. Strengthen cross-departmental joint supervision and crack down on false advertising, online fraud, and information leakage. Encourage communities, shopping malls, scenic spots, and platform enterprises to set up consumer rights protection service stations to promote the resolution of consumer disputes at the source. Explore working mechanisms for handling malicious claims, crack down on extortion in the name of complaints and reports, and maintain a positive business environment and the lawful rights and interests of business operators.

(16) Guide creditworthiness and compliance operations. Rely on the "Credit China" website and the national enterprise credit information publicity system to launch the "Credit Information" section, strengthening the aggregation and display of credit information such as registration and filing of relevant business entities, administrative permits, and administrative punishments, and guiding more business entities to be trustworthy and trustworthy. Strengthen the monitoring and evaluation of service quality, improve the evaluation index system, regularly publish the results of monitoring and evaluation, and encourage third-party institutions to carry out service consumption evaluation.

(17) Improve service consumption standards. Optimize the standardized layout of the service industry and cultivate the standardized brand of the service industry. Formulate and revise standards related to service consumption, improve standards in areas such as culture, tourism, catering and accommodation, housekeeping services, elderly care and childcare, home furnishing and home improvement, and business services, and develop new consumption standards such as digital consumption, green consumption, and healthy consumption. Strengthen the construction of certification systems in the field of service consumption.

7. Strengthen policy safeguards

(18) Strengthen fiscal, taxation and financial support. Encourage regions with the capacity to make use of existing funding channels and actively guide social investment, and support the digital empowerment of life services, the cultivation of industrial clusters and agglomeration areas, and the construction of public service platforms and standardization. Government financing guarantee institutions are encouraged to provide financing credit enhancement support for eligible small and micro enterprises in the service industry and individual industrial and commercial households. Guide financial institutions to optimize credit products, provide differentiated services, increase credit support for key areas of service consumption in accordance with the principles of controllable risks and sustainable business, and increase the supply of financial products that meet the needs of the development of new forms of consumption such as the sharing economy. Promote the deep integration of commercial health insurance and health management, and enrich the supply of commercial long-term care insurance. Implement special additional deduction policies for individual income tax for infant and child care under the age of 3, children's education, and support for the elderly.

(19) Consolidate the support of the talent team. We will continue to improve the professional setting and training programs of relevant disciplines, strengthen the integration of industry and education, school-enterprise cooperation, and the combination of engineering and learning, and cultivate talents in short supply in the service industry on an "order-based" basis. Encourage ordinary colleges and universities, vocational colleges and enterprises to cooperate to build open regional practice centers for the integration of industry and education, and cultivate interdisciplinary, application-oriented and skill-based service industry talents. Improve diversified evaluation methods such as the evaluation of professional titles, professional qualifications, and vocational skill levels for talents in the service industry. Encourage local governments to publish a catalogue and identification standards for "high-tech and cutting-edge talents" in key areas of the service industry, and improve preferential policies such as settlement, house purchase, children's schooling, and spouse employment. Do a good job in the development of new occupations and professional standards in the service industry. Carry out life service recruitment season activities to expand the supply of talents.

(20) Improve the level of statistical monitoring. Optimize statistical monitoring methods for the service consumption market, and improve the statistical monitoring system. Strengthen the collection, analysis and forecasting of service consumption data, and do a good job in the statistics of retail sales of services. Expand the sources of statistical monitoring data, increase cooperation with third-party payment platforms and research institutions, and explore the construction of suitable application models.

All localities, departments, and relevant units should resolutely implement the decisions and arrangements of the Party Central Committee and the State Council, and promote the detailed implementation of all tasks. The Ministry of Commerce, in conjunction with relevant departments, should play the role of a coordination mechanism for promoting the development of service consumption, strengthen overall planning, formulate special policy measures, and jointly promote the high-quality development of service consumption.

State council 　　　　　　 

July 29, 2024　　　　　

(This article has been abridged)