The new quality productivity mainly refers to the improvement of productivity and the profound change of production mode brought about by the rapid development of modern science and technology such as information technology, intelligent technology and Internet technology. In the new era, how to better use new quality productivity for empowerment has become a hot topic. The Paper, as one of the mainstream new media platforms in China, is also the first model product in the country to fully transform from traditional media to new media.
To this end, China Advertising specially invited Mr. Ji Yuntao, Deputy General Manager of The Paper Government Affairs Center and Director of the Yangtze River Delta Operation Center, to bring us his professional sharing and interpretation. He has rich practical experience and in-depth insight into how media platforms can apply new quality productivity to empower and productize construction, and in his view, the current media industry is not only a recorder of a new round of technological revolution, but also a participant and enabler.
Ji Yuntao, deputy general manager of the surging news government affairs center and director of the Yangtze River Delta operation center
In the next decade, we will empower a better digital life
In the past two years, The Paper has put forward the vision of "empowering a better digital life". In Ji Yuntao's view, it contains two layers of deep meaning: "First, in terms of empowerment capabilities, we strive to establish a closed loop of content ecology; Secondly, from the perspective of empowerment scenarios, we try to embrace the full application scenarios of digital life. This year, with the rise of AI technology, such iterations will be further deepened, simply put, the impact of the technological revolution will greatly exceed the evolution of simple tools, including the evolution of production factors, and the reinvention of production relations. ”
In the context of the rapid rise of the AIGC (artificial intelligence generated content) industry, people have discussed and paid attention to the development of large models, especially the increasing demand for efficient and accurate information processing and generation technologies. In the new journey of The Paper towards the deep integration of media, the application of artificial intelligence technology has undoubtedly injected strong impetus into it.
In 2024, The Paper will achieve full-process coverage of artificial intelligence technology. According to Ji Yuntao, this kind of coverage is divided into two directions: internal production and external service. In terms of internal coverage, The Paper has built a complete set of intelligent production system by applying artificial intelligence technology in all aspects of product production, including article writing, picture and poster design, video production, and intelligent monitoring of the background review system. As a result, the evaluation of the ability of media professionals to evaluate their professional knowledge, as well as their internal collaboration mechanisms and production processes, are undergoing subversive changes. In terms of external services, a large number of excellent works produced by AI and participated in AI have been born. At the Shanghai Global Investment Promotion Conference held at the end of March 2024, The Paper vividly demonstrated Shanghai's development opportunities in the eyes of AI through dozens of exquisite creative original paintings and video works generated by AI, which was widely acclaimed. It not only showcased the vitality and opportunities of Shanghai to global investors, but also demonstrated The Paper's innovation in the application of new media technologies.
At the same time, The Paper is committed to providing a more comprehensive and standardized one-stop intelligent media solution, so as to empower more media and enterprises. In recent years, The Paper has independently developed the "The Paper Intelligent Media Open Platform", which has become one of the first AI products in Shanghai and other national media to obtain national software copyrights. In 2024, with the successful filing of the large model algorithm of the Paper's derived communication of all things by the Cyberspace Administration of China, the surging intelligent media open platform will be fully upgraded again. "We are accelerating our efforts to leverage cutting-edge AIGC technology to provide more innovative media creation and office experiences, and to launch more services that are suitable for different application scenarios." Ji Yuntao said: "Improving the level of market-oriented operation and seizing the AIGC tuyere will also help The Paper accelerate its transformation into a full-chain content ecological service provider and become an important driving engine for the development of new media productivity." ”
It is also based on the iteration of technical capabilities, in this era of rampant short videos, The Paper launched a pioneering 24-hour live broadcast product π24H live last year.
In this regard, Ji Yuntao analyzed that the application of new technologies has brought about the release of types of work, which not only makes the content more diverse, but also lowers the threshold for technical operation, on the other hand, it also means that the requirements for content are also higher. "Previously, an entire team needed to spend a lot of time and effort planning, recording, and editing live content. Now, through AI technology, The Paper can easily achieve 24-hour uninterrupted live content production. AI anchors can automatically generate smooth and natural broadcast content according to preset scripts, which greatly reduces labor costs and improves the update speed and diversity of content. Ji Yuntao said.
π24H live will redefine mobile Internet live broadcast in the AI era, and it is also the choice for media to adapt to the evolving digital technology and Internet characteristics.
The dissemination and empowerment of new engines and new quality productivity
In the context of "new quality productivity", The Paper is not only a participant, but also a recorder and an enabler. In order to help the public better understand and dismantle this academic concept, The Paper launched a new weekly magazine "New Engine" on March 12, the first day after the conclusion of the National People's Congress and the National People's Congress. The weekly focuses on new quality productivity, focuses on AI-enabled change, and comprehensively and deeply tracks and reports, aiming to promote and promote the vigorous development of new quality productivity. And through columns such as "New Quality Dialogue" and "Mind Map", it shows the unique insights of experts and cutting-edge scientific and technological trends in an all-round and multi-angle way.
The concept of new qualitative productivity is not just a term in academic discussions, but a force that is changing the real world. It covers the integration and application of emerging technologies such as artificial intelligence, big data, and cloud computing, and promotes the intelligent transformation of various industries. In this process, The Paper has revealed the potential and prospects of new quality productivity to the public through accurate information dissemination and in-depth reporting, and has also become an important reading book for local governments to interpret and observe new quality productivity.
In addition to online reports, offline surging news also deeply excavated the potential and highlights of new quality productivity in various places through on-site visits and expert discussions. From April 19 to April 21, 2024, the Cyberspace Administration of the Wuxi Municipal Party Committee and The Paper jointly launched the 2024 "Exploring New Quality Productivity" activity to explore Wuxi's "New Quality Development Code". During the visit, the Liangxi District of Wuxi City left a deep impression. The surging news report "Liangxi, the old town of Wuxi, where every inch of land is valuable, why does it bloom as a "flower of new productivity"? It is mentioned that Liangxi District is the central urban area of Wuxi, which was formed in 2016 by the merger of the original Chong'an, Nanchang and Beitang urban areas, with profound cultural and historical heritage, but the constraints of land, environment and other factors are also relatively stronger. Through forward-looking layout and planning, the local government has made every effort to provide convenience for enterprises in terms of project attraction and landing services, and has formulated a series of supporting policies for the development of the aerospace industry, and a large-scale aerospace industrial park has risen from the ground.
Standing at the intersection of a new round of scientific and technological revolution and economic transformation, the new quality of productive forces will surely become the core driving force of China's new round of development. As The Paper presents in its weekly magazine "New Engine", the new quality of productivity is not only the embodiment of technological progress, but also the driving force of social change. How to seize the opportunities of the times for development, and how to jointly promote social progress and innovation, we need thinkers and pioneers like The Paper to explore together.