The "2024-2030 China Travel Photography Industry Development Trends and Investment Prospect Planning Report" (hereinafter referred to as the "Report") compiled by Zhiyan Consulting is a professional market research report in the field of travel photography in China, and is a faithful recorder and witness of the development of the travel photography industry. It aims to provide a comprehensive reference for Chinese travel photography industry manufacturers, government agencies, and industry experts to understand and grasp the development of China's travel photography.
The report has been published annually since 2018 and has been published for seven consecutive years. The report consists of 11 chapters, from the aspects of development overview, market environment, market status, competition pattern, enterprise dynamics, industry prospects, investment opportunities, development suggestions, etc., through detailed data, comprehensively summarizes and reviews the new trends and highlights of the travel photography industry in 2023, and at the same time conducts in-depth thinking on existing problems. It puts forward a series of useful suggestions and future prospects for the high-quality development of the travel photography industry in the next step.
Travel photography, also known as travel photography, is the abbreviation of travel photography. On the way to walk, use the aperture and shutter to record all the scenery of the unknown world. Different from the fixed scenes and standardized action processes of traditional studio shooting, travel photography captures the emotions and states of the characters under the dynamic premise of outdoor scenes. Wedding photos, parent-child photos, personal photos, no matter what type of image recording, travel photography can show a more vivid and natural picture than traditional studio shooting. According to statistics, in 2023, the demand for travel photography in mainland China will be 22.6 million, and the market size will be 39.53 billion yuan.
The upstream market of the travel photography industry chain includes equipment suppliers (providing hardware equipment required for travel photography, such as digital cameras, reflectors, clothing, etc.), professional and technical personnel (including photographers, makeup artists, post-production personnel, etc.), and supporting services (such as hotels, restaurants, etc.). The midstream segment is mainly a travel photography service provider. The downstream is mainly consumer-oriented, mainly including sales channels, customer service, market influence, etc.
In recent years, a large number of travel photography companies have emerged in the travel photography industry, but they are all small in scale and have relatively simple service categories. The main enterprises in the travel photography industry include Bojue Travel Photography, Shenzhen Travel Photography Culture, Love Travel Photography, Vera Photography, Photography Photography, Jinglan Cultural Tourism, Xian Lemon Photography, Unique Vision, etc. Among them, Piaget Travel is a photography company that has been focusing on wedding photography for 26 years, and has made outstanding contributions to China's travel photography industry. Leading the entire industry to the era of "travel photography". Travel Photography has set up a customer service center in Bali, with nearly 1,000 square meters of the largest local photo studio and leading hardware shooting equipment, as well as a well-known professional modeling, photography and wedding consultant team in China, which is one of the few Chinese enterprises in Bali with the most complete tourism wedding photography business qualifications. At present, Xian Meng Photography covers business including wedding photography, travel photography, photo, cloud album and other wedding photography, photo photography upstream and downstream customized services, photography bases mainly include: Hainan, Shenzhen, Shandong Tai'an, etc.
The research team of Zhiyan Consulting conducted an in-depth analysis of the scale, industrial structure, key enterprises, and industrial development trends of China's travel photography industry, and put forward suggestions on the problems existing in the development of the travel photography industry, providing reference for local governments, industrial chain related enterprises, and investment institutions.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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