Now that the big health track is so volatile, is there a boss who finds that his customer churn rate is very high?
The churn rate is high, and even if there is more drainage, it can't be stopped. What's the problem?
It may be because of not doing a good job of customer management.
So how can you do a good job of customer management?
The main tone of big health private domain customer management: continuous sharing
In the previous articles, we have analyzed that the main target audience of the current big health track is still concentrated in the middle-aged and elderly groups.
We often see articles and videos shared by the elders in the family group, which reflects the fact that the middle-aged and elderly groups are actually very concerned about the expert knowledge and marketing content of health and wellness.
From a brand perspective, we need to keep content sharing frequent. There may be many big health accounts that a middle-aged and elderly person pays attention to, and if we can't keep the update frequency, they will soon be replaced by other peers.
In addition, continuing to educate customers on their expertise is also a process of building trust. Build trust first, and then sell goods into orders, not only the customer order rate will increase steadily, but customers will not be easy to lose.
Now that a breakthrough has been found, some bosses may have new questions: high-frequency updates, I don't know what to send, send product promotion copywriting every day, wouldn't customers lose faster?
Don't worry, as we look down, we've put together three of the most appropriate directions for content sharing.
Produce content from the user's point of view
(1) Share everyday knowledge
Don't underestimate the power of everyday knowledge. As a professional, everyday knowledge may be a trivial matter, but in the eyes of the audience, it may be something that is new to contact or takes time to implement.
This aspect of the content can be strongly related to life, very popular with customers, and can also highlight professionalism. Because it comes from life, it can also ensure the frequency of updates.
(2) Use the topics with the highest attention as the content selection
Bosses must have received a lot of inquiries and questions from customers, which can also be part of the content source.
Everyone's concerns may be different, but most of them have overlapping angles, we can sort out the questions that customers have consulted, and select the topics that everyone is more concerned about as the topic of content, and answer them for customers.
(3) Record offline consultation scenarios
Have bosses tried to record with their mobile phones when they give lectures or face-to-face consultations for customers offline?
Nowadays, many peer accounts are playing this trick, and through a simple record of their daily work content, they have established a very real consumption scene, so that online customers are immersive, which greatly improves the credibility of their professionalism.
The shared content is there, but the distribution workload is large and high-frequency, and there are so many customers, when will it be sent?
Enterprise micro hosting number, customer management helper
If you want to easily achieve high-quality customer management, bosses really have to try Nuoyun's enterprise micro hosting account.
Recently, new functions have been launched for the big health industry, and every detail can be full of help, greatly reducing the pressure of private domain operation.
(1) Mass customer sending + group chatting group sending
Mass sending of customers: automatic mass sending of managed friends, support filtering of content sent by customers;
Group chat group sending: Batch group sending can be done for unfollowed groups, and group sending to specified group chats is supported.
Accurate point-to-point, opposite-to-side distribution of marketing content, through the above two can be achieved, support the sending of text, pictures, videos, links, products, live broadcast room, one-click sending to reduce workload.
(2) Automatically send moments
Employees can be set to automatically send moments of friends, support for specific customers to see the circle of friends, support for sending pictures, links, precision marketing, so that customers can see more detailed personalized recommendation content.
(3) Intelligent private chat SOP
Set up automatic sending scripts, set the scope of employees, automatically send private chat content to new customers of employees according to SOP tasks, and support sending text, pictures, videos, links, products, and live broadcast rooms, so as to improve user reach and reduce employee workload.
The above features are also matched with more detailed technical support, such as setting the sending interval to reduce the risk of account banning.
If you want to do a good job in the big health private domain, accurate and high-quality customer management is the key.
Nuoyun has been iteratively updating the technology of this module of customer management, just to provide a better private domain operation experience, so that the bosses can walk comfortably every step of the way.