Xiaohongshu Trend Digital White Paper - Xiaohongshu

For the new generation of consumers, technical parameters are only the "basic threshold" for them to choose products, as a "common thing" to carry in daily life, they require digital products to be easy to use, can bring efficiency improvement or help record inspiration; Whether you want the product to be fun and skillfully use technology to bring a new experience, or you want the digital product to look good and make a statement for your outfit.

In addition to the higher requirements for individual products, the number of digital products owned per user has also increased. They are no longer obsessed with having only one product in a category, for example, they have multiple mobile phones, some are "good at" taking pictures, and some are "focused" on games. In other words, the new generation of users may have multiple products in the same category at the same time to meet the segmented needs of different scenarios.

Top 10 trends in the digital industry of Xiaohongshu

• I patted the world
• Trendy E-Fit
• Tech Buddy
• "Electrical" youth
• Endorphins baby
• DoraAI Dream
• Electronic Vintage
• My DIY Digital Pain Table
• Tech Nitrogen Pump
• Summon the whole family bucket

Imagine the future

• The battle for the future of digital is not only in marketing, but also in products
• From the "selling point" to the "buying point" - take the user as the origin to gain insight into the internal needs
• Full-link empowerment - lock in the "heart" price ratio

Full report: 31 pages

The report reads in part:

Official account: "BR Xingyan Society"