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Positioning the awkward Geely Galaxy! E5 pricing is a battle against the odds, and the sales volume of the whole series is not as good as that of the Yuan PLUS

Recently, the Geely Galaxy E5 was launched. According to terminal industry insiders, the current new orders for E5 have exceeded 15,000, and some netizens commented: "Today, I passed by the 4S store and went in to have a look, and the people who watched E5 inside were about to fight, and the test drive queued up until after 6 o'clock in the evening." ”

In the past, there was the popularity of the zero run C16, and after the Wuling broke 100,000 units in a month, it turned out that in the traditional off-season of July and August, luxury is the next policy, and the people-friendly model is the breakthrough. When the time comes to August, Geely Galaxy E5 may become a new car that "makes a lot of money in a muffled voice", also because of the price.

Positioning the awkward Geely Galaxy! E5 pricing is a battle against the odds, and the sales volume of the whole series is not as good as that of the Yuan PLUS

The mouth is curled, but the body is very honest

The official guide price of Geely Galaxy E5 is 109,800-145,800 yuan, which is 14,000 yuan lower than the pre-sale price, and the direct competitor is BYD's Yuan Plus. The official guide price of Yuan Plus is 119,800-147,800 yuan, so whether it is the lowest configuration or the highest configuration, the price of Galaxy E5 is lower than that of Yuan Plus.

Interestingly, Geely's executives have publicly stated that they are "anti-rolling" not long ago.

Positioning the awkward Geely Galaxy! E5 pricing is a battle against the odds, and the sales volume of the whole series is not as good as that of the Yuan PLUS

Geely Yang Xueliang pointed out at the 2024 China Auto Forum in mid-July that the result of involution is that all parties involved in involution will fail together and eventually die together due to blood loss. In fact, when BYD's price reduction was pointed out by thousands of people, the pricing of various car companies had to follow up.

Questioning BYD→ becoming BYD

The mouth is reversed, but the body is very honest, which is understandable in this era when sales are king, because Geely has high hopes for the Galaxy E5.

Positioning the awkward Geely Galaxy! E5 pricing is a battle against the odds, and the sales volume of the whole series is not as good as that of the Yuan PLUS

For the first time, Geely will carry its self-developed Aegis short knife battery on the Galaxy E5, and it is equipped with the whole system. According to Geely's official information, compared with the laminated long-knife battery, the short-knife battery is a winding arrangement, with a shorter cell length and greater energy density, which is 192Wh/kg, which is larger than the 140kW/kg of BYD's blade battery.

Officially, the performance in safety, life, and energy replenishment speed is also better.

On the promotional poster released by Geely, it is also written in bright letters: "The long knife is not the best solution, the short knife is the new generation." From questioning, to understanding, and then to becoming, it can be seen that not only is it better than BYD in terms of price, but also in terms of technology, Geely directly benchmarks BYD openly and secretly.

Positioning the awkward Geely Galaxy! E5 pricing is a battle against the odds, and the sales volume of the whole series is not as good as that of the Yuan PLUS

Perhaps because of the large R&D investment in short-knife batteries, other aspects of the E5 need to reduce costs and increase efficiency.

After the E5 price was released, many voices said that the E5 was the first car of the Galaxy without too many slots, but there were actually a few points to pay attention to. The first is that the whole system only has front wheel drive, so the outlet port of the battery pack is placed at the front end, resulting in the charging port being placed on the right front.

The second is the pure electric range of 440/530 km, which is not much more than the 430/510 km of the Yuan Plus.

The third is that the design is relatively simple, which is a matter of opinion, some people think it is bland, but some people think that the global car has to cater to the majority.

Suffering from vague positioning of the Milky Way

Geely Galaxy currently has L7, L6, E8 three models, sales in June were 6499, 6391, 3077 units, adding up to nearly 16,000 units, the whole series is less than Yuan Plus or Song Plus sales of more than 20,000 units in a single month, as Geely has high hopes for the sub-brand, the results of the past year are obviously not ideal.

Positioning the awkward Geely Galaxy! E5 pricing is a battle against the odds, and the sales volume of the whole series is not as good as that of the Yuan PLUS

The reason is that Geely's sub-brands are still too many and too miscellaneous. Even the market questioned that Geely's "mountain culture" was so strong that even the car machine could not be integrated, and a Galaxy series had several car machine systems.

This directly leads to the positioning of the Galaxy is very vague, and in terms of internal publicity, there is no brand positioning between sports and home, and there will even be overlapping with brother brand models; Externally, it is overly reliant on highly imitating the playing style of its predecessors.

The 10-150,000 level SUV field can be described as a fairy fight, can Geely Galaxy rely on E5 to fight its way out under heavy surrounding? With the accumulation of users, can the reputation of the short knife battery win BYD's long knife? Everything will be left to time to tell.

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