Opening remarks
The streamer does not hide the rhyme of the thorn tree, and the thousand-year-old cultural context is the most southern Fujian. In order to thoroughly study, publicize and implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, welcome the construction of a culturally strong city in Quanzhou City and the 2024 Cultural and Tourism Economic Development Conference, and highlight the profound cultural heritage and unique cultural and tourism charm of Licheng, the Propaganda Department of the District Party Committee and the District Financial Media Center jointly launched the "Licheng Culture" column in conjunction with various streets, focusing on the effectiveness and responsibility of Licheng in promoting the protection and inheritance of excellent traditional culture and the development of new quality productivity of cultural tourism.
"Cultural tourism" is in "tourism" and "culture", how to better promote the integration of culture and tourism, and enhance the "cultural taste" of tourism supply is a "must answer" question for the development of cultural tourism. To this end, Changtai Street actively optimizes and integrates the cultural and tourism resources of the jurisdiction, and carefully creates a boutique tourism route of "one group, one district, one corridor, and one group", which further highlights the profound heritage and unique atmosphere of southern Fujian culture, promotes the integration of cultural industry and tourism, and helps to create a beautiful scenery line at the west gate of Licheng.
"One Regiment" - "To the Mountain Breeze" Folk Art Troupe
There are more than 20 folk art teams with southern Fujian characteristics, such as chest beating dance, majestic drum team, in-law lane, Shiyin, big drumming, Huoding in-laws, Xianglong dance, Jintian lion, Nanyin Society, etc., and about 300 literary and artistic backbones. The street actively integrates folk and folk cultural resources, on the basis of the original team, prepares to build a "mountain wind" art troupe, and relies on the street cultural station to regularly organize folk art performances, so as to optimize the grassroots culture and make it a "living business card" that shows the characteristics of southern Fujian folk culture.
In recent years, the art troupe has been actively active in various activities such as the "Blossoming Thorn City" Southern Fujian Cultural Silk Road Series Activities, which have been reported by major media, and the influence of southern Fujian folk culture has been further expanded.
"District 1" - Purple Hat Mountain, Mrs. Su Temple
Tourist Scenic Area
In order to spread and carry forward the "Sugu" culture, the street organized the compilation of the book "The Legend of Mrs. Su", and promoted the connection between the Zimao Mountain hiking trail and the old hiking trail of Zifu Temple, and connected the cultural tourism resources such as the stone carving "heart" on the cliffs at the north and south feet of Zimao Mountain for thousands of years, further excavated the folk customs and filial piety culture of the Su Gu Temple, and strived to build a Sugu cultural exchange center at home and abroad.
In the future, the street will coordinate the development of the natural resources of Zimao Mountain, and use the Changtai Road-South Ring Road Automobile Cultural and Creative Experience Corridor to match the surrounding tourism, and gradually build a tourist scenic spot integrating ecological tourism, folk culture, and outdoor fitness.
"One Corridor" - Changtai Road-South Ring Road Automobile Cultural and Creative Experience Corridor
The "Automobile Corridor" project is an important part of the improvement of Licheng's urban quality. In recent years, Changtai Street has taken advantage of the transportation advantages of Changtai Road, South Ring Road and Quannan Expressway to focus on the directional investment of automobile trade, forming an advantageous industrial chain that brings together new car sales, testing and maintenance, parts supply, second-hand trading, car loans and insurance, involving a number of well-known automobile brands at home and abroad.
The street also actively changes the concept of tourism development, integrates the leading industry and the cultural and creative industry, and explores the creation of 5D car simulation driving and space travel, excavator simulation driving, traffic safety experience and other theme cultural and creative experience halls and automobile city exhibition halls around the current tourism elements and consumer demand, so that consumers can feel the interactive experience brought by 5D, simulated world and driving while buying and appreciating cars, further enriching the connotation of the tourism industry, recreating characteristic projects and new advantages, and promoting the development of Changtai Road-South Ring Road automobile corridor. Create an emerging Changtai automobile cultural and creative brand.
"A group" - the ancient Dacuo folk homestay tourism group
Changtai Street has 7 municipal first batch of southern Fujian cultural and ecological protection demonstration area display points, 17 ancient houses, 3 ancient temples, 2 ancient towers, 10 century-old trees, 2 ancient wells, etc., the street actively creates a tourism route with the theme of "nostalgia, retro, nostalgia, and returning to the roots", and integrates the "five ancients" (ancient houses, ancient temples, ancient towers, ancient trees, and ancient wells) with the natural landscape of the original villages, relying on the "five ancients" to excavate and inherit the local culture.
At the same time, it has created creative museums such as the "Grass Dragon" Skills Studio and the Huoding In-laws Workshop, highlighting the "one house, one product, one community, one theme", forming a cultural tourism and leisure industry featuring ancient house sightseeing, folk performances, folk skills, etc., and constantly expanding boutique tourism and family experiential tourism.
Source: Changtai Street
Quanzhou Municipal Bureau of Culture, Radio, Television and Tourism