Northwest corner · China Gansu Net reporter Song Fangke
Wuwei Minqin is the hometown of China's honeydew melon, his hometown is in Minqin Quanshan Town, the "post-90s" college student Wei Ze gave up his job in Lanzhou, and chose to return to his hometown to start a business to sell melons, and now 5 years have passed, he has become the person in charge of the local well-known e-commerce platform, and the melons and Minqin native products have also been sold to the north and south of the river through the Internet.
Wei Ze is a graduate of animation design from Lanzhou Institute of Technology, and he found a design job in Lanzhou because of his skills, with a good salary and a promising future.
However, in the second half of 2019, Wei Ze resolutely chose to return to his hometown to sell honeydew melons, which made his parents very incomprehensible.
Wei Ze said that he did not make a choice on impulse, but on a deliberate basis. At that time, the e-commerce short video communication had entered the window period, and he liked to make short videos.
"I feel like my chance has come." Wei Ze said.
At this time, Minqin County is vigorously developing the e-commerce industry and opening up new ways for melon sales, which is very strong in terms of policy support.
Minqin County is surrounded by sand on three sides, with good natural isolation conditions, long sunshine hours, large temperature difference between day and night, less environmental pollution, and superior combination of light, heat, water and soil resources, which provides unique natural conditions for the development of green and organic agriculture. Minqin melon, mutton, ginseng fruit and other special agricultural products, with excellent quality, high yield and good reputation, are favored by consumers, and are also the confidence of Weize to do a good job in e-commerce.
In the second year of returning to his hometown, Wei Ze ushered in an excellent opportunity to show, that year, Minqin County held the second Douyin short video competition, and the 85 short videos submitted by Wei Ze received 9.667 million views in the selection cycle and won the first prize of the competition, once again witnessing the power of professionalism.
"The victory in the competition once again strengthened my choice, and my parents also changed their preconceived notions, especially my father also appeared on camera for me, and the interesting farm life videos were sought after by netizens, and also accumulated sticky fans for me." Wei Ze said.
Put the video creation in the field, Minqin is a land that cannot be filmed.
There are more than 100 varieties of honeydew melons here, the area is stable at more than 150,000 acres, and the annual output is more than 400,000 tons. It has won the praise of "the world's melons look at the people's diligence, and the people's diligence melons are the best in the world".
In Wei Ze's lens, there is the sweetness of honeydew melon, and the juice is full and dripping; With the hard work of melon farmers, they work hard and harvest.
The delicacy of the shallots here, the shallots are the elves that grow wild in the desert, and only Minqin will train the wild shallots and plant them artificially to form an industry.
In Wei Ze's lens, there are large fields of sand and shallots, and the sand and shallots are blooming and the earth is purple.
In Minqin, there are also high-quality agricultural products such as mutton, chestnut pumpkin, red dates, sunflower seeds, and ginseng fruits, all of which have a unique flavor because of the gifts of the edge of the desert.
In Wei Ze's lens, these delicacies and the industrious kindness of the people in his hometown entered the field of vision of netizens through the video.
"My Douyin account currently has 464,000 followers, and the annual online sales volume is about 8 million yuan." Wei Ze said that after several years of precipitation, his Douyin platform has a group of active fans, on this platform, he sells the good agricultural products of the Minqin family to the whole country, and his company has also been well developed.
When it comes to the future, Wei Ze believes that his responsibility is to sell Minqin's good agricultural products at a good price. Online sales and merchant procurement are not a channel, and the goods must be of high quality and high price through the e-commerce platform, so as to help the masses increase their income.
In the future, Wei Ze will continue to work the e-commerce platform and become a new farmer who can go to the field and understand technology.