On August 5, Haobo officially announced on the official WeChat that Haobo brand value 2.0 was officially released. Haobo said that it will play a new overture to the times with extraordinary technology, and bring an extraordinary experience of intelligence, art and luxury to consumers around the world.
According to the introduction of Haobo, Haobo has launched a new brand English name "HYPTEC", of which the first half of "HYP" is derived from Hyper and Hyper Car, representing the extreme, extraordinary and top. The second half of "TEC" is derived from Technology, which represents technology, technology and technology. Haobo also brought a new brand slogan this time: extraordinary technology enjoyment. Haobo will bring longer battery life, faster charging, better luxury, stronger intelligence, and higher quality to car owners. As a luxury technology brand, Haobo is committed to providing global users with an extraordinary experience of intelligence, art and luxury, and creating a five-star peace of mind service.
In addition to the new English name and brand slogan, Haobo also brought a new brand color - Hao persimmon orange. Its sunrise color symbolizes vitality and can provide warm and comfortable enjoyment to users around the world. Bright and vibrant colors represent high technology, injecting endless energy into users with extraordinary technology. In addition, the homonym of "good things come true" can also provide emotional value and give users positive emotional motivation.
In the end, Haobo said that the release of the new brand value 2.0 represents that Haobo will firmly take science and technology as the core and bring extraordinary technological enjoyment to global users. Next, Haobo will also release a series of extraordinary technologies, pointing to high-end internationalization and opening a new chapter of globalization.