Recently, ZEEKR 009 ushered in his AllNew upgrade in Hong Kong, which is richer in configuration and style, and more importantly, its starting price has been lowered from the previous 500,000 yuan to 439,000 yuan.
Why did you choose to list in Hong Kong?
In addition to the fact that the new ZEEKR 009 will be sold in Hong Kong and Macao, more importantly, it is also the main sales battlefield of its anchored main competitor "Alpha". Chinese mainland consumers' love for Elfa is largely influenced by many Hong Kong celebrities using Elfa, which has created its long-term markup sales in Chinese mainland under the premise of dominating the high-end luxury MPV market for many years.
According to the good news issued by An Conghui, CEO of Zeekr Intelligent Technology, the new Zeekr 009 received more than 3,000 orders in markets outside Chinese mainland within a week after the warm-up was opened. For luxury MPVs, this is definitely a good start. Moreover, this is in the context of the fact that the price of the Hong Kong version is more than 200,000 more expensive than the price of the mainland version. For the right-hand drive version sold in Hong Kong, after enjoying the one-for-one subsidy, the retail price starts at HK$755,000, the starting price of Alpha in Hong Kong is about HK$760,000, and the price of Zeekrypton 009 in Hong Kong is basically the same as that of Alpha. Compared with the price of 439,000 yuan in the mainland of ZEEKR 009, I have to sigh: it is really fragrant.
ZEEKR 009 can be said to have a lot of highlights in this upgrade, not only the comprehensive upgrade of product configuration, but also the richness of the product line matrix, and the price has also been explored, which is quite market-oriented.
In terms of configuration, the new ZEEKR 009 is not just an upgrade of some hard-core configurations. For example, the entire series is upgraded with a high-performance silicon carbide electric drive system, which allows it to emphasize performance and handling even as an MPV. The new ZEEKR 009 equipped with a 108-degree 5C Kirin battery has a range of up to 740 kilometers and a range of 500 kilometers in 10 minutes, and the new ZEEKR 009 equipped with a 140-degree ultra-large capacity Kirin battery has a range of 900 kilometers.
It also brings a lot of innovative personalized configurations from the perspective of consumer pain points, such as the industry's first introduction of the Eames recliner, which has increased the supporting area by 21% compared with the first generation of zero-gravity seats; Even the introduction of China's "foot health" into the cockpit of the car, on the pedal of the second row of seats, the plantar heating function that can be independently controlled is added, the temperature is adjustable in three gears, and the privacy of the owner is also very emphasized, not only equipped with privacy glass, privacy sunshade, camera magnetic baffle and other physical isolation design, but also added multiple intelligent guardian functions, such as "no trace mode", which can clear more than 10 privacy data such as navigation, calls, WiFi and Bluetooth connection records; "Guest mode", which can limit vehicle speed, driving mode and intelligent driving functions, and restrict the use of functions and applications involving personal information; The "Intelligent Privacy Sound Shield" erects a "soundproof wall" between the front and rear rows through the auditory masking sound emitted by the headrest speakers in the front row, so that the rear row can communicate with confidence without having to deliberately lower the sound. In short, the new ZEEKR 009 has extended the functions of the car again.
In the product line, the new Krypton 009 in addition to the six-seat and four-seat version, and the new seven-seat version, you know, in the MPV market, the 7-seat version has always been the best-selling seat configuration, and the most important thing is that the price has also been lowered, from the previous 500,000 yuan starting price, down to 439,000 yuan.
The new ZEEKR 009 directly smashed the main battlefield of Alpha to hold a listing meeting, not so much how many games can be moved back in the market, but rather a stronger brand symbolism. It represents a new round of challenges from independent luxury MPVs to traditional foreign brands that "exist like gods". Looking at the domestic luxury MPV market, although Denza D9 and Xiaopeng X9 have occupied a place in the 300,000-level MPV market with their cost performance, but at the level of 500,000 yuan +, the main representatives are currently Krypton 009 and Ideal MEGA, the latter because of the controversial appearance and high price, the current market performance is not ideal, and the main thing that can carry the banner at the moment is Zeekrypton 009, and its market performance is worth looking forward to.