GDP increased by 5.0% year-on-year - In the first half of this year, the national economy continued to recover and improve, and its operation was generally stable and progressive. Behind the state's "big ledger", every operator and worker who is active in the economic tide also has his own "small ledger". On the one hand, it records the harvest of micro individuals, and on the other hand, it also reflects the general trend of the macroeconomy. Recently, a reporter from People's Daily Online went into the front line of the industry to conduct research, and worked with the interviewees to calculate the income increase account, innovation account, ecological account, and security account...... Through the vivid "small ledgers", we can see the unremitting momentum and surging vitality of China's high-quality economic development.
"Overseas 'circle fans' of China's intelligent products" and "Enjoy global shopping without leaving home"...... In recent years, cross-border e-commerce in mainland China has been booming. At present, about 9 million "small parcels" travel between China and other countries around the world every day, making it more convenient and faster for consumers to "shop the world".
How fast is the development of cross-border e-commerce in mainland China? The proof is in the data. In the past five years, the scale of cross-border e-commerce trade in mainland China has increased by more than 10 times. In the first half of 2024, the mainland's cross-border e-commerce import and export will be 1.22 trillion yuan, a year-on-year increase of 10.5%, and the growth rate is 4.4 percentage points higher than the overall foreign trade of the mainland in the same period. In 2023, the import and export of cross-border e-commerce in mainland China will increase by 1.2 times compared with 2018, running out of "acceleration"......
Walking into the front line of foreign trade practitioners, looking through the small business books, the reporter of People's Daily Online will take you to feel the surging development power given by the new quality productivity to the enterprise.
Marketing account: cross-border empowerment sales are "rising"
"Now that the cost of international shipping is unstable, we have to seize the opportunity of low prices and ship as soon as possible." Every morning at 8 o'clock, it is the busiest time for Yang Peiqin, the person in charge of Xinhai Company in Baoding City, Hebei Province. Counting, stocking, clearing...... Under the skillful command of Yang Peiqin, containers filled with PC plates methodically embarked on a journey to the sea for international distribution.
The customer is inspecting the PC tile board in Xinhai's factory. Photo courtesy of the interviewee
In the first half of this year, sales increased by nearly 20% year-on-year, the order rate of new products increased by 10%, and the market share of new PC tiles in the Central Asian market alone reached nearly 30%. "This is thanks to the empowerment of our business by the cross-border e-commerce platform." Yang Peiqin said with a smile.
In 2013, the Shanghai Free Trade Zone was officially launched. "That's when I first came into contact with Alibaba's cross-border e-commerce platform and set my sights on the international market." Recalling the experience of developing overseas markets in the past 11 years, Yang Peiqin still remembers it vividly. From products, publicity to big data analysis, with the empowerment of the platform, the company has successively launched different styles of particle boards such as patented reed boards and customized hexagonal tiles, which not only achieved sales growth, but also enhanced brand awareness.
"We have grown from two hands to hundreds of customers a year, achieving an average annual growth of 10%." Yang Peiqin said with confidence: "This year, the company has developed new categories such as diamond hexagonal tiles, lychee tiles, sandblasting endurance boards, etc., and has launched a new PC tile production line, which greatly shortens the product delivery time. At the same time, by adjusting the sales strategy in a timely manner, we will continue to develop the markets in Central Asia and the Middle East, and it is expected that there will be a small breakthrough in the second half of the year. ”
Time account: overseas warehouses can achieve "same-day delivery" as soon as possible
"Place an order today, and you can receive good goods from China on the same day at the earliest." This is the shopping experience of many overseas buyers in recent years.
Behind the same-day delivery of Chinese commodity express, it is inseparable from the figure of overseas warehouses. Overseas warehouses are export enterprises that send goods to foreign warehouses in batches to achieve local sales and local distribution, which is a major guarantee for the faster speed of cross-border e-commerce.
In an overseas warehouse of Zhongtong International in Cambodia, the salesmen are loading and unloading goods. Photo courtesy of the interviewee
Compared with the ordinary cross-border logistics and overseas warehouse local warehousing mode, Li Peng, vice president of Zhongtong International Business, showed reporters two account books:
One is the time account: in Africa, Zhongtong International delivers a drop ship to local consumers, from about 3 weeks to the fastest 2 days; In Australia, from monthly timekeeping, to 2 days; In Cambodia, it started from 10 days and now can even achieve same-day delivery.
One is the business account: since the first half of this year, in Africa, the cost of Zhongtong international logistics has been reduced by 30% to 50%; In Australia, the volume of express delivery business increased nearly 4 times; In Cambodia, express delivery business increased by 29.3% year-on-year.
"We started to deploy overseas warehouses 8 years ago, which not only makes express delivery faster, optimizes costs such as rent and labor, but also provides returns and after-sales services, and improves buyers' shopping experience and purchase conversion rate." Li Peng said that at present, the company is optimizing the construction of intelligent warehousing, and it is expected that the overseas warehouse business will reach a new level this year.
Industrial account: a car going to sea drives the "whole chain" to go to sea
"Going out and going up", from "Made in China" to "Made in China", nowadays, more and more enterprises are going abroad to tap the development opportunities and unlimited possibilities in the international market with innovative technology.
At the Hisense factory, skilled workers are producing televisions. Photo courtesy of the interviewee
"There's a new order! This is a rare second centralized purchase order in a single month by Germany home appliance retailer MediaMark. Hou Lu, general manager of Hisense Germany, told reporters that the past European Cup not only ignited the enthusiasm of fans around the world, but also drove the overseas sales of large-screen TVs.
"In the first half of this year, Hisense's global shipment share continued to increase, with a cumulative sales share of 12.9% in the Germany market." Hou Lu said while taking inventory of the ledger.
He excitedly introduced to reporters,Relying on the iterative innovation of display technology,Hisense has become the official partner of this year's European CupVAR(Video Assistant Referee)Display,Help referees make more accurate judgments。 "This is not only a recognition of our technology, but also a manifestation of the power of the brand in a global sporting event."
The export of the "old three" is full of new vitality, and the "new three" shows new advantages.
At the Yangshan Port Terminal in Shanghai, Nezha cars destined for Thailand are being loaded into ro-ro ships. Photo courtesy of the interviewee
In the Nezha automobile production workshop in Tongxiang City, Zhejiang, intelligent production equipment is running at full capacity, stamping, painting, welding, and final assembly...... Dozens of processes are closely promoted, all relying on automatic production by robots, covering core technologies and component systems such as electric drive, range extension, thermal control, intelligent domain control, central supercomputing, and skateboard chassis.
Daniel Zhang, CEO of Nezha Automobile, took out this year's account book: from January to June, a total of 17,687 new energy vehicles were exported, which has exceeded the export volume of last year and increased by 154% year-on-year.
"This year, we will continue to upgrade the overseas marketing official website, overseas dealer management platform and user operation APP, expand the sales and service network, and drive the whole industry chain to go overseas with one car." Daniel Zhang said.
As the "tentacles" of Chinese brands gradually extend to the world, "small parcels" will have more focus on leveraging the global market. "Recently, we conducted a questionnaire survey, and the data shows that nearly eighty percent of cross-border e-commerce companies are optimistic about the growth momentum in the second half of the year." On August 2, Li Xingqian, director of the Department of Foreign Trade of the Ministry of Commerce, said at the press conference of the State Council Information Office.
Editor: Zheng Jianlong
Source: People's Daily Online