Becoming "a new benchmark for China's large seven-seater SUV" is a small goal set by the new generation of Jietu X70 PLUS.
On July 29, with the theme of "upward", the new generation of Jietu X70 PLUS, "a new benchmark for China's large seven-seater SUV", was officially launched. A total of 6 versions will be launched this time, with the official guide price range of 111,900-137,900 yuan, and the price range after trade-in is 76,900-102,900 yuan (including the national trade-in subsidy).
At the same time, Jietu Auto has also specially prepared five rights and interests of "upward replacement gift, upward cash gift, upward financial gift, upward warranty gift, and upward flow gift" - a series of exclusive car purchase privileges worth up to 35,000 yuan to give back to the love of the majority of users.
In 2018, Jietu officially unveiled its first model, the X70, opening a new exploration of the "Travel+" market segment in China. In the past six years, the X70 series has gained the love of more than 740,000 users, becoming the benchmark model of China's large-scale seven-seater SUV, and boosting the "speed of Jietu" of "one million vehicles off the assembly line in 65 months".
The launch of the new generation of Jietu X70 PLUS has become a "new benchmark for China's large seven-seater SUV" with its benchmark strength in three aspects: space, safety and quality. The X70 series will once again become the most solid sales cornerstone for the brand to rise and hit the annual sales target of one million vehicles.
Shortcut upward, to be a "new force" of long-termism
"Chery Group's 27 years of accumulation of car-making technology is an inexhaustible treasure of Jietu." At the press conference, Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jietu brand division, explained the underlying logic of industrial development - long-termism through the story of Chery's entrepreneurship and Jietu bucking the trend.
The six years of the birth and development of Jietu are the six years of restructuring the pattern of traditional automobile brands, the rapid decline in the proportion of fuel vehicles, and the drastic changes in the market environment. However, the shortcut bucked the trend and proved the value of long-termism in change with its achievements.
Adhering to technology-oriented, Chery's "Yaoguang 2025" strategy has 5 major technical fields and 19 core technologies, which provide the foundation for category innovation and brand improvement for shortcuts from fuel vehicles. Adhere to the quality first, from the black light factory to the industry's first vehicle lifetime warranty commitment, for the shortcut in the "life and death" competition to win the favor of users; Adhere to the "Travel+" strategy, continue to deepen from the perspective of scenarios and users, and promote the transformation of the enterprise model from manufacturing to user.
Today, the young Jietu has won many honors such as the first growth rate of China's cutting-edge SUV brand, the first growth rate of the market share of independent fuel SUVs, the first place in new media management ability, and the first place in the sales volume of the square box market.
JITU has overseas layout in more than 50 countries and regions, and has established more than 600 sales and service networks. In 2024, it has officially entered the right-hand drive emerging markets such as Malaysia, Indonesia and Thailand, and is actively deploying the EU/quasi-EU market.
On the basis of one million vehicles, Jietu will cover more than 80 countries and regions in 2026, with annual sales of more than 1 million, and truly become the global leader of the "Travel +" brand, tell the "Travel +" story to the world, and become an upward benchmark for Chinese brands.
The technology is upward, setting a benchmark for China's large seven-seater SUV
"In terms of quality, shortcuts are 'stupid' and do not choose shortcuts." In his speech, Zhang Chunwei, general manager of the marketing center of the brand division of Jietu, recalled the six years of "not having a good day" for Jietu and X70 series.
As an "evergreen tree in the car industry and the main force of shortcuts", the X70 series encountered fierce competition in the SUV market and new energy models to seize the market at the beginning of its launch. However, relying on the precise positioning of family travel and strong product power, the X70 series has bucked the trend and strengthened, not only accumulating sales of more than 740,000 units, but also accumulating valuable market reputation for the later X90 series, Voyager and Shanhai series models.
Facing the next journey of the annual sales of one million and the globalization strategy, the new generation of the X70 PLUS has built three core benchmark advantages of space, safety and quality, and created a "new benchmark for China's large seven-seater SUV" for the global market.
As a new benchmark for space, the new generation X70 PLUS has a large body size of 4749/1900/1720mm and an ultra-long wheelbase of 2745mm, bringing family users a spacious interior experience comparable to that of business class. 5/7 seat combination seats, 33 storage spaces and a 62-inch ultra-wide-angle interstellar viewing sunroof meet the needs of interior and exterior space for travel at one time.
As a new benchmark for safety, the new generation of X70 PLUS further strengthens the safety background, with 75% of the highest 1500MPa hot-stamping steel composed of "reinforced iron bones" and a wrap-around 6 airbag matrix to form a comprehensive passive safety guard; The high-performance braking system of only 36.5 meters per 100 kilometers, the combination of L2 intelligent driving assistance functions and 540-degree panoramic image ensure the standard of active safety of vehicles with solid technology and reliable quality.
As a new benchmark for quality, the new generation of Jietu X70 PLUS is equipped with a new power combination of the fourth-generation Kunpeng power 1.5TGDI+7DCT, which takes into account surging power and efficient energy consumption. The design of the Huicheng Leader family not only creates a beautiful, exquisite and elegant interior appearance, but also improves the driving quality of the family SUV to a new height by integrating 118 kinds of healthy and environmentally friendly materials and 24 "silent acoustic packages".
The value is upward, and the "travel +" ecosystem is upgraded
In addition to the hard-core product and technology exhibition area, there was also an "outdoor camp" at the press conference, showing the interaction and connection between people, vehicles and nature, which became a vivid portrayal of the "travel +" strategy of Jietu.
Nowadays, only good products are far from enough for car companies, and building a user ecosystem has become a new topic for many car companies. Starting from the "Travel +" strategy, the company continues to lay out the "Travel +" ecosystem, establishes a "Travel +" ecosystem through good things, tide reform, rights and interests, post stations, etc., and focuses on touchpoints, experience and sharing, builds a user ecology, deeply interacts with users, and embarks on the "longing trip" together.
At present, Jietu has cooperated with 145 ecological alliance partners, and more than 100 well-known star-rated campsites across the country provide users with rich travel rights and free experience opportunities; Released the rights and interests of the most beautiful highway in G318, and built 151 shortcut stations along the G318; Through in-depth insight into user needs, we have launched a variety of travel peripheral products including outdoor tents, multi-functional picnic chairs, sapper shovels, and toolboxes.
At the same time, Jietu is also making every effort to carry out digital transformation, creating a Jietu APP that integrates social and intelligent service functions, and building a user ecosystem for more than 1.22 million users and 47 million fans around the world.
Jietu has created rich user experience IPs such as 818 Fan Festival, Jietu Family Banquet, Jiexing Army, and "Travel +" public welfare. Among them, only 263 public welfare activities have been carried out, with more than 61,000 online + offline participants. JITU is also strengthening user connections and building three 100% projects of "100% direct users, 100% direct users, and 100% user evaluations", with more than 190,000 direct users and more than 9,000 practical user problems.
"We firmly believe that anything that can bring more beautiful experiences to users' travel is worth doing." Zhang Chunwei said at the press conference.
In the wave of electrification transformation, do users still need a new fuel SUV? In fact, a large number of users firmly choose fuel vehicles due to various reasons such as the convenience of energy replenishment, harsh use environment, and usage habits. In order to meet the needs of these users, the new generation of X70 PLUS continues to cultivate fuel vehicles and carries out continuous technology iteration, so that fuel vehicle users can also enjoy a high-quality travel car life.
With the long-termism of technology, quality and innovation, and the continuous exploration of the subdivision scenario of "travel +", Jietu has created a blue ocean in the red ocean and turned "new forces" into "millions of players".
Six years is just the starting point, the new generation of X70 PLUS will help to promote the future of the X70 PLUS.