Today, with the vigorous development of the new energy vehicle market, the transformation of traditional automobile brands is intertwined with challenges and opportunities. As a leader in China's automobile industry, Dongfeng Fengxing, with its forward-looking strategic vision and firm determination, is accelerating the development process of new energy and opening the era of "acceleration" of comprehensive transformation. At the beginning of 2024, the new energy sequence Fengxing Xinghai was released, and the first new energy flagship MPV Xinghai V9 was launched in the middle of the year.
The new energy flagship MPV is leading, and the Xinghai V9 market has responded enthusiastically
With the official release of the Wind Planet Sea sequence, Dongfeng Fengxing opened the prelude to the brand's comprehensive new energy. In June 2024, as the first blockbuster product under this sequence, Xinghai V9 will be officially launched, which will undoubtedly inject a shot in the arm for the brand. This new energy luxury flagship MPV, which integrates luxury and intelligence, has quickly won wide attention from the market and enthusiastic pursuit of consumers by virtue of its six core highlights: extremely beautiful design, extreme comfort, extremely intelligent technology, extreme power, extreme control, and extremely stable safety. After its listing, Xinghai V9 has topped the word-of-mouth list of well-known domestic automotive vertical portals for many times, and user popularity has continued to rise. This also verifies the technical strength and market insight of Dongfeng Fengxing, and lays a solid foundation for the research and development and launch of subsequent products.
The new coupe star is on the way, and the Xinghai S7 leads the trend
In Xinghai V9 has made a good start, Dongfeng Fengxing has not slowed down. The Xinghai S7, a new energy family car, will also be released soon. As another masterpiece of Wind Planet Sea, Xinghai S7 has the TOP Grade certification of China Automotive Research Institute "Global Low Wind Resistance Coefficient", which has made people have full expectations before it is listed. Its unique design concept of "flowing clouds" is complemented by a quiet and elegant interior and a sleek exterior that embodies the ultimate harmony and balance. With its highly recognizable product design, Wind Planet Sea S7 has successfully won many awards such as the United States Good Design Award, the Asia Design Award, and the Asia-Pacific IAI Design Award, shining on the international design stage, helping Dongfeng Fengxing and even China's independent automobile design aesthetics to a new height. Xinghai S7 will enrich Dongfeng's new energy product line, lead the trend, and meet the diverse needs of users of different ages for the exterior and interior design of the model.
Accelerating the layout, 13 new cars are ready to go
In the face of the rapid development of the new energy vehicle market and the diversified needs of consumers, Dongfeng Fengxing knows that only continuous innovation and iterative upgrading can continue to lead. Wind Planet Sea Series plans to launch 13 products in 2025, covering pure electric, hybrid, and extended range full-power models, covering multiple market segments such as sedans, SUVs, and MPVs. These models will not only be younger and sportier in design, but will also be comprehensively upgraded in terms of intelligent technology and power performance. It is foreseeable that with the successive launch of new products, Dongfeng Fengxing's new energy product matrix will be more perfect, and the market competitiveness will also be significantly improved.
This year is a critical year for Dongfeng Fengxing's comprehensive new energy process. With the rapid landing and intensive layout of new energy products, Dongfeng Fengxing is struggling to move forward in this wave of transformation from traditional fuel vehicles to new energy vehicles with unprecedented "acceleration". The future of new energy vehicles has come, Dongfeng Fengxing will be more high-quality products, more intimate service, more forward-looking technology, and China automobile industry together towards a more brilliant tomorrow.