Recently, the project "Wuwen Xidong China Red" selected by Fuzhou University of Foreign Studies won the first prize in the national finals of the industry-academia (BUC) practical competition in the national college students' e-commerce "innovation, creativity and entrepreneurship" challenge. Li Yongqin, one of the main founding members of the project, is a student from Ningxia, which is also a female college student from Ningxia supported by the "Minning Fragrance · Building a Dream Future" project, which won another grand prize in the competition.
Minning's agricultural products "hand in hand" generated hundreds of thousands of yuan
"Wuwen Xidong China Red" is a new tea drink creation and promotion project, allowing Ningxia wolfberry to "hold hands" in Wuyi Mountain, Fujian Dahongpao.
"This project is an exploration of the social practice of the school's 'Little Star' volunteer service team last year." Li Yongqin said that the team is based on the complementary advantages of Wuyi Mountain Dahongpao and Ningxia Red Goji Berry, using tea extraction technology and entrusting the sparkling water company to produce it to create "Wuyi Xing" wolfberry flavored Dahongpao sparkling water. The first batch of products has sold more than 1,200 boxes, with a turnover of more than 20 yuan, bringing gratifying income to farmers in Ningxia.
The "Little Star" volunteer service team carried out live training and agricultural assistance activities in Ningxia.
"I am very encouraged that the agricultural products with the volunteer service team won the national award." Li Yongqin said that this tea can be provided to healthy eating groups, family gatherings, restaurants, specialty restaurants, etc., and the market is broad, "In the future, we can also provide farmers with e-commerce training, online stores and other services, there is a lot of room for cooperation." ”
Li Yongqin said
She owes her entrepreneurship to the senior sister of the college
Ningxia girl Jiang Xue's hand-me-down
In 2022, the Fujian Provincial Women's Federation, the Ningxia Hui Autonomous Region Women's Federation, and the Fuzhou Institute of Foreign Studies and Foreign Trade jointly signed the counterpart cooperation agreement of "Fujian-Ning Fragrant · Building a Dream for the Future", recruiting outstanding female college freshmen in Ningxia for the first time that year, and Jiang Xue was one of them.
The students of the "Shanhai Anning" entrepreneurial team went deep into the production line to investigate the sales status of Yanchitan sheep
Last year, the "Mountains and Seas Tranquility" project, led by Jiang Xue, won the special prize in the national finals of the "Rural Revitalization Competition" track of the 13th National College Student E-commerce "Innovation, Creativity and Entrepreneurship" Challenge.
Instructor Zhu Jie introduced that the project focused on the development of Tan sheep breeding industry in Yanchi area of Ningxia, and tried to create Minwei Tan sheep prefabricated dishes for the first time. From seasoning to ingredient ratio, from production line to packaging, after months of research and development, the Tanyang prefabricated food project was quickly incubated in the studio, and was recognized by consumers as soon as it was listed. Since the arrival of the first batch of Tan sheep in Fujian, 800,000 yuan of Tan sheep prefabricated dishes have been sold through e-commerce channels.
The entrepreneurial team of "Shanhai Anning" used the e-commerce platform to endorse the prefabricated dishes of Ningxia Yanchitan sheep
Volunteer service team support
Teach farmers to be anchors and sell agricultural goods
Supporting college students, including Ningxia female students, to start their own businesses is an important part of the counterpart cooperation agreement of "Fujian-Ningxia Fragrant · Building a Dream for the Future".
Fuzhou University of Foreign Studies held the launching ceremony of the Innovation and Entrepreneurship Support Fund for Ningxia Female College Students
The relevant person in charge of the college said that as soon as the agreement was signed, the school set up a "Little Star" volunteer service team, with the background of "Fujian-Ningbo cooperation", to provide free services such as product packaging design, e-commerce store construction, live broadcast skills training and live broadcast delivery for enterprises and farmers in Ningxia and surrounding areas, and through the self-built online agricultural assistance platform "Fu Yiyi", combined with the "online + offline" marketing model to sell Chinese medicinal materials and agricultural and sideline products in Ningxia, and help the comprehensive revitalization of local villages.
Recently, the "Little Star" volunteer service team has been busy in Ningxia, and the team members have combined their disciplinary advantages to create direct income of more than 20,000 yuan for farmers in the practice area. The volunteer service team took the most famous specialty product in Ningxia "Yanchitan Sheep" as the main service body, designed a vivid IP image, and also used AIGC technology to optimize the design of product packaging for local Chinese medicinal materials such as astragalus and wolfberry and agricultural and sideline products such as Babao tea, so as to enhance the added value and brand influence of agricultural and sideline products. Teachers and students also gave full play to the advantages of new media technology to promote local specialties from the fields to thousands of households through live broadcast and digital human live broadcast.
According to statistics, since its establishment, the "Little Star" volunteer service team has carried out more than 500 e-commerce live broadcast trainings for farmers and farmers in Ningxia, directly or indirectly driving the employment of more than 100 people.
Supporting female students in difficulty
Let more children realize their dreams
Wu Xinxing, chairman of Fuzhou Institute of Foreign Studies, introduced that in order to allow more Ningxia girls in distress to develop their hometowns better with what they have learned, the "Fujian Ning Fragrance · Building a Dream Future" counterpart cooperation project plans to provide 100 outstanding Ningxia female college students with difficulties in the whole process of undergraduate assistance, and provide entrepreneurship and innovation support funds. At present, 31 female college students in Ningxia have been recruited, of which 29 are eligible for funding, and a total of 4.35 million yuan of tuition, books and accommodation fees have been exempted for four years. This year's enrollment has been decided, and 24 female students from Ningxia have been admitted. ”
"Minning Fragrant · Building a Dream for the Future" 2023 Ningxia Summer Camp for Girls' Middle School Students
Inviting Ningxia girls' middle school students to Fuzhou to participate in the summer camp is also part of the collaborative project. Last year and the summer of the year before that, the school organized a total of 59 students, and this year's summer camp will be held in the middle and end of this month, and another 30 Ningxia female middle school students will go to Fuzhou to participate in a week-long social practice activities such as red search, national defense education, and science and technology experience. "Take them to see the mountains and the sea to broaden their horizons, I believe that the summer camp will plant the seeds of their dreams of studying in their hearts, and they can also experience the deep love of mountains and seas in Fujian and Ningbo." Wu Xinxing said.
△Click on the picture above to view "Fujian Provincial Women's Federation, Ningxia Hui Autonomous Region Women's Federation and Fuzhou University of Foreign Studies and Foreign Trade to Realize Ningxia's Difficult Female Students' College Dreams"
"Minning Fragrant · Building a Dream for the Future" counterpart cooperation project content:
From 2022 to 2026, Fuzhou University of Foreign Studies will set up a 5 million yuan "Ningxia Female College Student Entrepreneurship and Innovation Support Fund" to select high-quality entrepreneurship and innovation projects from 100 Ningxia female college students studying in the school to support Ningxia female college students' entrepreneurship and innovation.
From 2022 to 2026, 100 outstanding female students in Ningxia Hui Autonomous Region (20 per year) will be recruited and subsidized to complete their undergraduate studies at Fuzhou University of Foreign Studies. The tuition, books and accommodation fees for 100 outstanding female students from Ningxia in distress totaled 12 million yuan for four years, which were borne by Fuzhou University of Foreign Languages and Foreign Trade.
From 2022 to 2026, the Women's Federation of Ningxia Hui Autonomous Region will send 30 outstanding female middle school students from Ningxia Hui Autonomous Region to Fujian every year to participate in summer camp activities organized by the Fujian Women's Federation and Fuzhou University of Foreign Studies. The summer camp program was jointly formulated by the three parties, and the summer camp activities of 150 Ningxia female middle school students in Fujian Province in the past five years were about 3 million yuan, which was borne by Fuzhou University of Foreign Languages and Foreign Trade.
Source/Sister Min, Fuzhou Daily
Editor/Xue Guanxin
Proofreading / Chen Jiaying
Editor/Yan Caibin