8.5 Olympic Marketing Special | Hot Topics/Brand Daily ByMiaozhen × Xiao Ming × TopMarketing

In the early hours of yesterday morning, the Chinese team won the gold medal in the men's 4x100m medley relay final, which not only made history for the national team, but also became a milestone for Pan Zhanle to break his personal record three times in this Olympic Games. In order to seize this "purple microstar" that was born out of nowhere, Yilijin Lingguan, Jingdong, and Qingyang have taken over the baton and interacted with each other to win the voice. What other brands are worth paying attention to in Olympic marketing? Please take a look at the Olympic marketing thematic library jointly launched by TopMarketing, Miaozhen and Xiaoming large model AI:

Miaoshou x Xiao Ming x TopMarketing Olympic Marketing Thematic Library

This article contains brands:

Mengniu, Yili, Tmall, Coca-Cola, Anta, Panpan Food, Sanyuan, Omega, Ambrosi, Tide, Mousse, Cestbon, Nike, TCL, Youyi C, 361°, Zhenxi, Gillette, Panasonic, Galenic, Zhennong, Jindian, Pantene, Xtep, Jinlingguan, Li Ning, JD.com, Head & Shoulders, White Elephant, Qiaolezi, Changqing, Kelanli, Meiyitian, Bright Dairy, Procter & Gamble, Bawang Chaji, FAW-Volkswagen, Daily Xianyu, Eleme, Synear Food, China Radio and Television 5G, Subway, Schwarzkopf, Telunsu, Alipay, pure enjoyment......

(The above rankings are in no particular order)

Brand Marketing Wars - Paris Olympics Edition

Miaozhen x Xiao Ming x TopMarketing Olympic Marketing Thematic Library,

Based on Miaozhen marketing data,

Combined with the AI analysis of Xiao Ming's large model,

Summarize the daily marketing actions of each brand,

One knowledge base to master it all.

Miaoshou x Xiao Ming x TopMarketing Olympic Marketing Thematic Library

This article selects some of the list content in the thematic library to help readers fully understand the marketing dynamics of the Olympic Games.

Please check: TOP100 Olympics-related hot searches and brand cases, TOP50 large X marketing brand linkage cases, brand Olympics-related hot searches, and brand official blog Olympic marketing intensity word cloud.

#TOP100奥运相关热搜及品牌案例

Data source: Miaozhen Social Media Database - Olympic-related Weibo hot searches (TOP100 hot search index rankings) & The data cycle of the top 3 brand cases involving the interaction volume of the hot search: During the Olympic Games, from 6:00 to 6:00 on the same day before the post

Miaozhen × Xiao Ming × TopMarketing's Olympic marketing special library includes the daily TOP100 Olympic-related hot searches and brand cases, closely following the event schedule, Zhang Boheng won the bronze medal in the men's horizontal bar in gymnastics, and the Chinese team won the gold medal in the men's 4x100 mixed ...... The major events are in the spotlight, and it will be interesting to see how brands take advantage of the Olympics to market themselves.

#大号 X marketing brand linkage

Data source: Miaozhen Social Media Database - Top 50 posts with large interactions involving brand Olympics-related marketing content (media/KOL/celebrity V, etc., including original posts + forwarded posts) Data cycle: During the Olympics, from 6:00 to 6:00 on the same day before the post

Large X marketing brand linkage, the effect is doubled, Miaozhen X Xiaoming Olympic marketing thematic library is updated daily with the 50 cases with the largest number of interactions, and the TOP3 brands with the highest interaction volume yesterday are Yili, White Elephant, and Li Ning.

The schedule and interesting facts are interspersed and played, which is fascinating.

#品牌奥运相关热搜+ list

Data source: Miaozhen social media database - brand-related Olympic Weibo hot search

Data period: During the Olympic Games, from 6:00 on July 26 to 6:00 on the day of publication

As of 6 o'clock today, the hot searches on Weibo related to the Olympics of major brands have reached 64. Among them, Mengniu Olympics has the largest number of hot searches, with a total of 8; Tied for second place are Bawang Chaji and Tmall, with 4 each.

Data source: Miaozhen Social Media Database - brand-related Olympic Weibo hot searches, filtering the hot search data cycle that was already on the list yesterday: during the Olympics, from 6:00 on July 26 to 6:00 on the day of posting

Compared with yesterday, 3 new brand-related Olympic Weibo hot searches: "stronger than gold medal", "why are you looking for Zheng Qinwen to touch", "cheer for the Chinese women's volleyball team", the corresponding brands are Mengniu, Alipay and Bright Dairy.

#品牌官博奥运营销强度词云

Data source: Miaozhen Social Media Database - Olympic-related posts of each brand's official blog Data cycle: During the Olympic Games, from 6:00 on July 26 to 6:00 on the same day

Miaoshou x Xiao Ming x TopMarketing Olympic Marketing Thematic Library

The large model AI automatically retrieves the brand's Olympic marketing hotspots on the whole network, selects key trends, and pushes them daily.