In the current automobile market, the luxury D-class sedan, as the pinnacle of every automobile brand's industry, is undergoing unprecedented changes and reshaping, especially the arrival of intelligence, this market may be rewritten.
On August 6, at the Hongmeng Zhixing Xiangjie S9 and Huawei's all-scenario new product launch conference, the panoramic smart flagship sedan Xiangjie S9 was officially released. As the first luxury flagship sedan carefully built by HarmonyOS Zhixing, the Xiangjie S9 has attracted keen attention from the industry and consumers since its announcement. This time, the Xiangjie S9 will bring a total of two versions of the model, of which the official suggested retail price of the Xiangjie S9 Max is 399,800 yuan, and the official suggested retail price of the Xiangjie S9 Ultra is 449,800 yuan.
Although both pure electric models do not bring a range extension series, their starting price of less than 400,000 yuan, coupled with new upgrades in design aesthetics, space, driving, intelligence and safety, makes the Xiangjie S9 bring new thinking and inspiration to the luxury car market with its unique "Zhixing" concept.
Strong alliance: Aiming at the D-segment sedan market
As the automotive market continues to grow, consumer demand for luxury sedans is growing. The D-Segment, also commonly referred to as a luxury sedan or full-size sedan, is a high-end category in the automotive market, representing the pinnacle of brand, technology, luxury, and performance. This type of model not only has a spacious ride space and a powerful power system, but also reaches the top level in the industry in terms of design, materials, technology configuration and ride comfort.
According to the data, China's passenger car market has experienced ups and downs from 2014 to 2023, soaring to 24 million in 2017 and then declining rapidly, and is currently difficult to maintain at 20 million, but the rich segment of the car market has a unique scenery, with terminal sales approaching 900,000 from less than 600,000 units, with a market share of more than 4.0%.
At the same time, with the global emphasis on environmental protection and the maturity of new energy vehicle technology, electrification has become an irreversible trend in the luxury D-segment market. Traditional luxury brands such as Mercedes-Benz, BMW, Audi, etc., have launched electric or plug-in hybrid models to meet the market demand for low-carbon mobility.
The Xiangjie S9 released this time, jointly created by Huawei and BAIC, is a new interpretation of the luxury flagship sedan in the intelligent era in terms of design aesthetics, space, driving and passenger, intelligence and safety.
Specifically, the D-Class is known for its large body size and ample interior space. The body length and width of the S9 are 5160mm×1987mm×1486mm, the wheelbase is 3050mm, and the usable space in the cabin is up to 3460mm. The all-new Huanyu cockpit is equipped with the industry's first zero-gravity seats in the rear of a sedan, combined with the exclusive secretary screen in the rear, the galaxy scroll trim in the front, the Nappa leather on the seats of the whole car, and the exclusive master haute couture series fragrance, the luxurious atmosphere and the esteemed experience are everywhere.
The powertrain is a non-negligible part of the D-Class. These cars are often equipped with high-performance engines, whether it is a V6, V8 or even a higher-grade V12 engine, or an advanced hybrid powertrain, which can provide abundant power delivery and smooth acceleration. At the same time, the advanced suspension system and precise steering tuning ensure excellent driving stability and handling.
In this regard, the Xiangjie S9 is equipped with the new HUAWEI DriveONE 800V high-voltage silicon carbide platform, which accelerates from 0 to 100 km/h in only 3.9 seconds. Thanks to the ultra-low wind resistance of 0.193cd and efficient energy management, the comprehensive power consumption per 100 kilometers is only 13.2kWh, and the CLTC comprehensive range can reach 816 kilometers. 800V high-voltage fast charging, 5 minutes can increase the range of 200 kilometers, making travel more worry-free.
The S9 is also equipped with the exclusive Turing platform for D-class sedans, supported by intelligent technologies such as multi-modal fusion perception system, HUAWEI DATS dynamic adaptive torque system, and HUAWEI XMOTION intelligent body collaborative control system.
Tamping the long board: interpreting the luxury flagship in the intelligent era
In the era of intelligence, consumers' demand for luxury flagship cars is no longer limited to luxury appearance and excellent performance, intelligent configuration and ultimate driving experience have become the focus of their attention, and Xiangjie S9 is not only a luxury car, it is also a profound interpretation of Hongmeng Zhixing's travel concept in the intelligent era.
As the first model of HUAWEI ADS 3.0 high-end intelligent driving system, the Xiangjie S9 is equipped with 192-line LiDAR as standard, and is the first to apply a new end-to-end architecture, which can be opened on roundabouts across the country. The industry's first parking space-to-parking space intelligent driving function, opening up the parking lot to the open road, the open road to the park, and the park ground to the underground, truly realizing the whole scene throughout, and the driving control experience is more human-like, and the whole country can drive well.
In terms of parking, the parking capacity of Xiangjie S9 has been upgraded, which not only supports obstacles to stop when they are removed, without repeated getting on and off the car, but also supports remote one-key parking in and out, which is more convenient and safe. In addition, the Xiangjie S9 parking agent driver is officially commercialized, after arriving at the destination, people can get out of the car and leave, and the vehicle can park independently, solving the pain points such as difficulty in finding a parking position and time-consuming, and the parking is leading across generations.
At the same time, Xiangjie S9 debuted a car-grade projection giant screen to reproduce the cinema viewing experience. The new HUAWEI Yuezhang Audio Excellence Series brings opera-like enjoyment. HarmonyOS 4 makes breakthroughs in terms of personalized gameplay, efficiency, intelligence, fluency, security, and privacy. The on-board Xiaoyi smart assistant has also been further upgraded and optimized, and the Xiaoyi smart scene creates a private and exclusive space.
It is worth mentioning that security is the greatest luxury. The Xiangjie S9 is the first to be equipped with the omnidirectional collision avoidance system CAS 3.0 and the first enhanced automatic emergency steering eAES system to protect the safety of users in an all-round way. The ultra-strong body adopts an innovative dual-cavity and double-tube A-pillar structure, which is designed in accordance with the more stringent C-NCAP 2024 five-star safety standard to bring five-star safety. With intelligent electronic exterior mirrors, as well as high-level safety batteries, HarmonyOS ALPS healthy cockpit, privacy and security protection, etc., it escorts users on every trip.
Zhang Jianyong, Secretary of the Party Committee and Chairman of BAIC Group, shared that the world's leading intelligent manufacturing factory tailored by BAIC for Xiangjie has reached the advanced level of the industry in terms of overall comprehensive automation, and has the world's leading ADS intelligent driving calibration system. On the basis of the existing luxury quality control standards, the industry-leading "full-time quality monitoring and sensing system" has been introduced, and each car has an exclusive file, so that the whole process can be monitored and traced.
Postscript: The empowerment of HarmonyOS Zhixing is in progress
On August 1, HarmonyOS announced its sales results for the period from January to July 2024. During this period, Hongmeng Zhixing has delivered a total of 23,828 new energy vehicles, ranking first in monthly sales of new energy models of more than 300,000 yuan. Among them, in July alone, Hongmeng Zhixing delivered a total of 44,090 new energy vehicles, including 18,047 Wenjie M9, 16,562 Wenjie M7 and 6,926 Wenjie new M5, and the cumulative delivery volume since its listing increased by 242% year-on-year. In addition, the Zhijie S7 is also steadily delivered, with 2,555 units delivered in July.
During the same period, the China Automotive Digital Research Institute released the sales data of domestic auto brands with more than 500,000 yuan from January to June 2024, and Hongmeng Zhixing ranked first with a sales volume of 53,700 units and a market share of 36.5%, becoming the biggest winner in this segment in the first half of the year.
HarmonyOS Zhixing's success is not only reflected in the sales figures, but also the diversity of its product line is also one of the key factors for its market recognition. With more than 30 years of ICT technology accumulation, Huawei works with partners in China's automotive industry to create excellent smart electric vehicle products and provide users with the ultimate smart travel experience.
Today, as a new flagship brand of the HarmonyOS Technology Ecological Alliance, whether it is advanced autonomous driving technology or intelligent in-vehicle entertainment system, STELATO S9 shows the profound heritage and innovation ability of HarmonyOS in the field of intelligence.
As Yu Chengdong, Executive Director of Huawei, Chairman of the Device BG, and Chairman of the Intelligent Vehicle Solution BU, said, the Xiangjie S9 is the first luxury flagship sedan of HarmonyOS Zhixing, and together with the Wenjie M9, it forms the Double 9 flagship. Xiangjie S9 reshapes the luxury experience in an all-round way, and the new car is launched when it is released, and the volume is on the market, and the volume is massive.
Adhering to the concept of "Zhixing", the S9 is not only a transcendence of traditional luxury cars, but also a profound thinking and exploration of future travel methods.