Loading...
On August 4, the 2024 "Thorn King" Liupanshui Marathon started, and 32,000 runners gathered in Liangdu, including 15,000 runners from outside the province.
Run a "horse" and love a city. The concept of "travel with the event" is igniting the vitality of the regional economy.
On August 4, the 2024 "Thorn King" Liupanshui Marathon started. (Shang Yujie/photo)
The data shows that from August 1 to 3, Liupanshui received 97,557 overnight tourists, an increase of 28.6% compared with the same period last year; This is an increase of 32.09% compared to last year's marathon period (July 13-15).
"One person to participate, the whole family to travel", "to participate in a race, to play all over a city" is the vision of the "six horses" runners, and Liupanshui is also constantly updating and expanding the space, integrating characteristic resources, serving people with ingenuity, impressing people with heart, and promoting the flow of the event into an economic increment.
On August 4, 2024, the 2024 "Thorn King" Liupanshui Marathon. (Shang Yujie/photo)
Create a fresh IP in the city - a two-way run between "Six Horses" and runners
"Today, we started to prepare ingredients at 3 o'clock in the morning, and at about 5 o'clock, volunteers, sanitation workers and traffic police came to the exhibition area to experience the mutton flour experience voucher issued by the government, and a total of more than 9,000 bowls of mutton flour were provided." At 4 p.m. on August 4, in the exhibition area of Yimanxiang Mutton Noodles Pavilion in Zhongshan District, located at the starting point of the "Six Horses" event (People's Square), the boss Hao Wu also began to close the stall after seeing off the last group of guests.
The driving force of the "marathon fever" comes from the people who "run the horses" on the one hand, and the cities that "run" on the other hand. As a super IP of the city, "Six Horses" has become an important carrier and window for the story, sound and image of Liangdu.
On August 4, 2024, the 2024 "Thorn King" Liupanshui Marathon. (Shang Yujie/photo)
Liupanshui takes the "Six Horses" as an opportunity to return to the road running itself, improve the road running experience, dig deep into the natural geographical and cultural resources, and make sufficient articles in terms of characteristics, services and guarantees, so as to give the marathon a unique "spiritual temperament".
Pre-game. Optimize the starting rules and race routes; Free pick-up service is available at the train station; 3,903 parking spaces are provided free of charge in the central city; Open free shuttle buses from 3 points of Shuangshui, Dewu and Hongqiao to the starting and ending points; Organize 300 "love to run" cars for free; For Chengdu, Chongqing, Guangzhou, Guiyang and other cities where runners are concentrated, the "six horses" special train will be opened.
"Ryoduk Night Pa · Six Horse Night" concert.
During the game. Cooperate with AutoNavi Map to achieve accurate positioning of the track location throughout the process and launch fixed-point track rescue services; 15 cultural exhibition and performance points will be set up along the track, and 21 wonderful programs will be prepared, including ethnic performances such as Buyi bench dance and Yi sheepskin dance, as well as roadside concerts and cheongsam shows.
After the game. Free lamb meal for runners in the full marathon and half marathon; organized 100 medical staff and 140 volunteers to provide rehabilitation services for runners; The "Liangdu Night Pa · Six Horses Night" concert was held, attracting tens of thousands of runners and citizens to participate.
"Ryoduk Night Pa · Six Horse Night" concert.
Running out of the "acceleration" of consumption - the "economic account" behind the "six horses"
The popularity of the "Six Horses" event can be seen from the registration of the event. The number of applicants for this year's "Six Horses" is as high as 63,375, a record high. Brands from all walks of life want to find their own place in the "splashing traffic" of the "six horses", which makes the game off the field extremely fierce, and shopping malls, cinemas, merchants and other business entities are also using "special activities" to enhance the consumption of citizens.
On August 3, at Gate 3 of the · Aegean Shopping Center in Zhongshan District, Liupanshui City, where this year's "Six Horses" received material packages, Xiang Xiaohong, the person in charge of the operation of the shopping center, personally came to the scene to "supervise the battle" and observe the market and passenger flow, and he said with a smile, "There are many unexpected gains from coming to the scene, and today's passenger flow is about 100,000 people, which is double the usual passenger flow." ”
At Gate 3 of the · Aegean Sea Shopping Center in Zhongshan District, Liupanshui City, runners receive supplies.
The "Six Horses" set fire to a city in the summer that everyone was looking forward to. Aegean Shopping Center continues to create a "sports + business" theme scene, promote the integration of sports and commerce, and convert sports "traffic" into consumption "retention". Aegean shopping center around the "quarter of an hour convenient life circle" and "six horses" events, etc., launched supermarket shopping to send ice cream, buy 1 get 1 free for some goods, cinema "19.9 yuan to watch movies", major sports brands have 5-8.5% discounts, etc., to further realize the consumption transformation of sports popularity.
"With the holding of the 'Six Horses' event, multi-level and diversified consumer demand will be further released." The relevant person in charge of the Liupanshui Municipal Bureau of Commerce said.
At Gate 3 of the · Aegean Sea Shopping Center in Zhongshan District, Liupanshui City, runners receive supplies.
According to the data, since May, Liupanshui has carried out a series of consumption promotion activities in the "Six Horses" and summer season, and issued full reduction consumption vouchers, driving consumption of more than 3,700 yuan in total; On the day of the "Six Horses" event, Liupanshui carried out a special activity of "Cooking Pots with Powder", with 18,300 free on-site deliveries, on-site online sales of 38,000 yuan, and in-store sales of more than 24,000 yuan, and organized 14 enterprises to set up agricultural product exhibitions along the track, with a total sales of 120,000 yuan, including 61,000 yuan of kiwifruit fresh fruit pre-sale.
At Gate 3 of the · Aegean Sea Shopping Center in Zhongshan District, Liupanshui City, runners receive supplies.
Activating the new urban business format - the "driving force" behind the "Six Horses"
Take the "six horses" as the medium and develop the industry with the "six horses".
Liupanshui took the initiative to pre-position "optional actions", changed "events" to "seasons", made efforts in supporting activities, actively laid out "marathon +", launched a series of events, supporting series of activities, and linked summer tourism to the summer season, integrating sports, culture, tourism and other industries, building a broader consumption scene, and driving the regional economy to accelerate with marathon racing.
On the hot pot street in the ancient town of Shuicheng, the hot pot shops are brightly lit and hot.
According to the data, since May, the passenger flow of Liupanshui Water City Ancient Town has reached more than 4.11 million, of which more than 330,000 people have been from August 1 to August 4 (during the "Six Horses" period).
"Boss, add another beef!"
At 8 o'clock in the evening of August 4th, despite the light rain, on the street of the pot in the ancient town of Shuicheng, the shops of the pot were brightly lit and hot, and all kinds of food on the pot were baked and fragrant.
On the hot pot street in the ancient town of Shuicheng, the hot pot shops are brightly lit and hot.
"It's been really busy lately, there are more than 100 tables every day, and there are still more than 10 tables of guests waiting." Hu Yangdan, the person in charge of Quanyoufu Cooking Pot Shop, said, "During the 'Six Horses' period, the customer flow in the entire ancient town quadrupled, and the business of each family was very hot. ”
Swimming with the race is a special expectation of many marathon enthusiasts after participating in the race. In the "Six Horses" participation gift package, Liupanshui City presented a coupon of "70 yuan off over 100 yuan" for the majority of runners.
On the hot pot street in the ancient town of Shuicheng, the hot pot shops are brightly lit and hot.
"There is a marathon in Liupanshui, so we will come here to 'run a horse + travel', and there are two days left after the race to swim in Liupanshui." Sun Zhibing, a marathon enthusiast from Zigong, Sichuan, told reporters that after completing the race, he and his friends successively checked in Yushe Forest Park and Minghu Park, and also visited Shuicheng Ancient Town at night, and ate authentic Liupanshui delicacies such as Shuicheng hot pot, mutton powder, and steamed cake. For him, the trip was a "double harvest" of competitive exercise and enjoyment of travel.
Sports traction, cultural empowerment, tourism driven. Nowadays, Liupanshui is transforming the "flow" of sports into an "increment" of development, so that the city can truly "live" and move in the burning of "calories", and become a new business card for the integrated development of high-quality culture, sports and tourism.
Guizhou Daily Tianyan News reporter Gui Rong
Edited by Shang Yujie
Second instance Liu Dinghui
Third trial Sun Qin