With the Paris 2024 Olympic Games racing one after another, the eyes of the world are on this romantic city. It is worth mentioning that in this sports feast, many Chinese elements have not only become a beautiful landscape, but also shine in many fields, highlighting the vigorous development and good momentum of China's multiple industries. From sports equipment to high-tech equipment, from cultural displays to Olympic merchandise, China has once again shown itself to the world with its comprehensive strength and innovation.
Made in China in sports equipment: quality and technology
In this year's Paris Olympic Games, a number of Chinese companies have provided high-quality sports equipment for a number of events. According to statistics, Taishan Sports has provided sports equipment for wrestling, boxing, judo, cycling, taekwondo, gymnastics and other sports, and provided a series of pre-competition training equipment and indoor fitness equipment for the training base of the Chinese national team during the Olympic Games.
These equipment not only meet the international competition standards, but also have made significant breakthroughs in intelligence and personalization. For example, for the first time, the judo mat produced by Taishan Sports uses smart chips and flexible piezoelectric film technology, which can collect athletes' sports data in real time and provide accurate guidance for training and competition.
In the table tennis arena, Made in China is also dazzling. The Olympic table tennis balls produced by Pisces Sports have reached the world's top level in terms of roundness, hardness, weight and elasticity after 15 strict testing processes. The flight landing point of this table tennis ball is more accurate and the flight trajectory is more stable, which provides a strong guarantee for the excellent performance of athletes.
According to the data of Tianyancha Professional Edition, as of now, there are more than 395,000 sports-related enterprises, of which more than 44,000 new related enterprises will be registered from January to June 2024. In terms of geographical distribution, Beijing, Guangdong and Shandong have the highest number of sports-related enterprises, with more than 59,000, 53,000 and 24,000 respectively, and 22.5% of the relevant enterprises established within one year and 49.4% of the related enterprises established within one to five years in terms of establishment time.
The international arena for high-tech products: China's technological innovation strength
In addition to sports equipment, China's high-tech products also shine at the Paris Olympics. At the Paris Olympic Games, the LED floor screen of Absen Optoelectronics brought a shocking viewing experience to the audience. This floor screen can change the scribing layout and floor color according to the on-site situation, and display the game data, camera playback, celebration animation, etc. in real time, making the stadium full of science and technology.
In the field of drone shows, China's "little giant" enterprises also performed well. A company in Shenzhen used 1,100 drones to draw Olympic rings and torchbearers over the Eiffel Tower, lighting up the night sky of Paris. The show not only showcased China's innovative strength in drone technology, but also conveyed the good wishes of peace, friendship and cooperation to the world.
According to the data of Tianyancha Professional Edition, as of now, there are 37,000 drone-related enterprises, of which more than 680 are newly registered from January to July 2024. From the perspective of geographical distribution, the number of enterprises in Guangdong, Anhui and Shandong ranks in the forefront, with more than 7,900, more than 2,600 and more than 2,400 respectively.
China's manufacturing boom around the Olympics: Extending the Olympic economy
According to the statistics of the Paris Olympic Organizing Committee, 80% of the mascot "Friggi" of this Olympic Games is made in China, most of which are produced in Yiwu. These mascots have won the love of consumers around the world with their cute images and exquisite craftsmanship.
It is reported that in Yiwu International Trade City, there are continuous orders for all kinds of sporting goods, cheering scarves, cheering sticks and other Olympic-related products. In the first half of this year, Yiwu's sporting goods exports increased by 45.6% year-on-year, showing a strong growth momentum. In addition, some companies have developed new products based on the characteristic elements of the Paris Olympic Games, such as football designed with lavender as the material, which further enriches the market for Olympic merchandise.
In addition to traditional sporting goods and mascots, Made in China also covers more innovative Olympic merchandise products. For example, some companies have launched smart wearable devices, such as Olympic-themed bracelets and smart watches, which not only have stylish designs, but also incorporate functions such as health monitoring and sports data recording to meet consumers' needs for the combination of technology and sports.
According to the data of Tianyancha Professional Edition, as of now, the number of existing enterprises related to handicrafts is about 3.2 million, of which more than 103,000 new related enterprises will be registered from January to July 2024. In terms of geographical distribution, Guangdong, Shandong and Beijing have the highest number of enterprises, with more than 332,000, more than 310,000 and more than 258,000 respectively.
China's multi-industry shows a good development trend: strength and potential coexist
The many Chinese elements at the Paris Olympics are not only a microcosm of the development of China's sports industry, but also a vivid portrayal of the vigorous development of China's multiple industries. From sports equipment to high-tech products, from cultural displays to Olympic peripheral goods, China occupies an important position in the international market with its strong production capacity and innovation ability.
According to customs data from many places in China, China's exports of sporting goods and event peripheral products have increased significantly with the help of the Paris Olympic Games. From January to April 2024, enterprises in Guangzhou Customs District exported a total of 1.59 billion yuan of sporting goods and equipment, and Zhejiang Province exported more than 10 billion yuan of sporting goods and equipment, an increase of 24.8%; Yiwu's sporting goods exports increased by 45.6% year-on-year. These data fully prove the strong development momentum of China's sports industry and related supporting industries.
At the same time, the brand influence of Chinese enterprises in the international market is also increasing. Chinese brands, represented by Anta, Yili and other enterprises, have appeared on the stage of international large-scale sports events, providing all-round support and guarantee for Chinese athletes. The success of these enterprises has not only injected new vitality and impetus into the development of China's sports industry, but also established a good brand image and reputation for Chinese enterprises in the international market.
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Tianyancha Research Institute believes that many Chinese elements in the Paris Olympics not only let the world see the rise and development of China's sports industry, but also let global consumers feel the charm and strength of Made in China, and China has won the respect and recognition of the world with its unique cultural charm and scientific and technological innovation strength. In the future, with the continuous development and growth of China's multiple industries, it is believed that more Chinese elements will shine on the international stage.