I can't sell it! Mercedes-Benz Maybach dived, and the S500 terminal dropped by 400,000 and no one cared

Wei Xiaohua

2024-08-08 08:50Posted in Hunan Automobile Creators

According to data from relevant media before, more than 70% of the world's Maybach eventually went to the Chinese market! You can see from the data how important China is to Maybach! As a result, many of Maybach's limited edition models have chosen to debut in China. And the early Maybach price increases abound in the domestic market, once upon a time, the Pullman version of Maybach was more than 1 million price increases, and even so it can't stop netizens from being obsessed with this car! But the glory has become a thing of the past, and in 2024, as major car companies have joined the "price war", "price reduction" has become the mainstream of China's auto market!

And the Maybach, who used to be "every second and every second in the air", also began to coward! According to the information of the terminal market, basically all Maybach models, from the beginning of the increase in sales to the current price reduction has become the norm, and the previous wait-and-see attitude of the small partners directly choose to give up! We take the Maybach S500 in the current market as an example, from last year in some areas to increase the price by 150,000-300,000, and now the terminal market has dropped by 400,000. The flagship model Maybach S680, which previously only chose two-tone options, had to increase the price by 150,000, and the landing price easily exceeded 5 million. Nowadays, the car is largely unattended.

The reason for this is simply divided into several aspects. First of all, from the perspective of consumers, the awareness of products is getting deeper and deeper, to take the simplest example, from the three major parts of the car, can you tell me what is the difference between Maybach and Mercedes-Benz S? In fact, the editor has written relevant articles before, Maybach is the shell version of Mercedes-Benz S of the same level, there is no difference in configuration, power, etc., it is nothing more than the "Maybach" LOGO to show the identity better. And when you understand it, I believe you will choose the more cost-effective Mercedes-Benz S.

Secondly: pressure from competitors, this should be the main reason at present, and not only Maybach, even BMW and Audi also have the same problem, the main competitors are from our new car-making forces, more domineering appearance, more luxurious interior, plus stronger power system and ultra-high high-tech equipment, so that Maybach has almost no advantage in front of it!

Finally: or the price, as we all know, Maybach's premium ability can not be matched by conventional brands, of course, friends are becoming more and more rational when choosing a car, which leads to Maybach in the competition, except for the brand, there is no advantage, which is why now, even if the price is reduced, no one cares!

So what I want to say is that it will become the norm in the future, and the Maybach that used to increase the price to pick up the car may be goodbye, of course, this does not rule out that there will be loyal fans of the brand, which is another matter!

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Personal opinion, for reference only