New forces sales annual completion rate ranking: Half of the world has been completed, and Xiaopeng is under great pressure

Maintenance of the car

2024-08-09 15:16Posted in Guangdong automotive creators

The competition in the auto market in 2024 has reached a critical juncture, and the summary and analysis of the data in the middle of the year is of great significance for each car company to formulate strategic adjustments in the second half of the year. As major automakers release their July sales figures, the competitive situation in the market is becoming increasingly clear, and in the face of their annual targets, the current completion rate has become the most powerful test indicator, so let's take a look at the performance of each automaker.

NO.1 Ideal

Completion Rate: 42.9%

Li Auto topped the new power brand with 51,000 deliveries in July, and the cumulative delivery volume from January to July has exceeded 240,000 units, ranking first among new power brands. According to its annual sales target of 560,000 to 640,000 units, Li Auto currently has a completion rate of 42.9%. In order to meet the annual minimum sales target, Li Auto needs to sell at least 64,000 units per month in the next five months, which is quite challenging in terms of difficulty in achieving it.

NO.2 Ask the boundary

Completion Rate: 55.7%

As an ideal strong contender, Wenjie has set an annual sales target of 600,000 units this year. In July, sales of Wenjie cars hit a new high of 41,500 units, thanks to Huawei's support in the field of intelligent driving. As of January to July this year, the cumulative sales of Wenjie Automobile have reached 223,000 units, and the target completion rate is 55.7%. Based on the progress so far, Wenjie is the brand with the best chance of successfully meeting or even exceeding its annual sales target.

NO.3 Aion

Completion Rate: 30.4%

At the beginning of the year, Aion set an ambitious annual sales target of 700,000 units. However, as of the end of July, Aion's cumulative sales were only 213,000 units, accounting for only 30.4% of the full-year target, indicating that the brand is currently facing considerable challenges. In order to change the current situation, Aion needs to achieve an average monthly sales of about 97,500 units in the remaining months, which is obviously too far from the monthly sales figure for the current period.

NO.4 Zero Run

Completion Rate: 43.5%

Leapmotor performed well in July, with deliveries surging to 22,000 units, a significant increase of 54.1% year-on-year. As of the end of July, the cumulative sales of Leapmotor have exceeded 109,000 units, and the current completion rate has reached 43.5% with the annual sales target of 250,000 units.

NO.5 NIO

Completion Rate: 46.9%

NIO delivered 20,498 vehicles in July, making some progress in sales compared to the previous one, and after the release of the July data, the annual sales target was also nearly half. At present, NIO is steadily advancing towards its annual sales target of 230,000 units, demonstrating its competitiveness and growth potential in the market.

NO.6 Navy

Completion Rate: 35.9%

As the core strategic brand of Chang'an towards new energy, Deep Blue is pinned on high hopes, but from the overall sales volume and target completion rate is still lacking some heat, 1-7 months Deep Blue completed 100579 new car sales, the annual sales target completion rate is only 35.9%, but at present, Deep Blue has also accelerated the replacement of new cars and new product releases, and it is expected that the sales volume will be partially boosted in the later period, but it is difficult to complete the annual target.

NO.7 Milky Way

Completion rate: not published

As a new energy brand under Geely, the Galaxy brand has a surprising market performance, with a total of 16,704 new cars sold in July, and a total of 98,125 units sold from January to July.

NO.8 ZEEKR

Completion Rate: 45%

As a strategic brand of Geely's high-end new energy, ZEEKR has an excellent product reputation in model performance, ZEEKR achieved 15,655 new car sales in July, and a total of 103525 vehicles were delivered this year as of July, compared with the annual sales target of 230,000, the current completion rate is 45%, and ZEEKR also has a number of new cars in the second half of the year, which will also help increase sales.

NO.9 XIAOMI

Completion Rate: 35.7%

Xiaomi Auto delivered 13,000 new vehicles in July, bringing the cumulative annual delivery to 38,700 units, and in 2024, Xiaomi Auto has set an annual delivery target of more than 100,000 units and aims to reach 120,000 units. There are also signs that Xiaomi Auto may achieve its annual sales target of 100,000 units ahead of schedule in November, fully demonstrating its strong competitiveness and sustained growth potential in the market.

NO.10 Xiaopeng

Completion Rate: 22.6%

Xpeng's sales remained solid in July, reaching 11,000 units, and the cumulative deliveries in the first seven months of this year reached 63,000 units. However, this figure is only 22.6% of its annual sales target. Considering that the current model is not outstanding in the market, and the new model is not being launched at a slower pace than expected, Xpeng has the most difficulty in achieving its set sales target this year in the top 10.

Summary:

Judging from the sales performance of various automakers in July, most brands showed a stable growth momentum. With the arrival of the second half of the year, technological innovation in the field of intelligent driving will make the competition in the car circle more and more fierce. NIO and XPeng are currently actively preparing, and the upcoming new products are expected to redefine the market structure, and from the perspective of the annual target completion rate, only the completion rate of Wenjie has broken 50%, which shows that the sales pressure of each car company in the second half of the year is still large.

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