On August 5th, Tustin Chinese Burger's new product "Vinegar Tenderloin Chinese Burger" was launched, and the large loin was marinated with Yongchun vinegar, the vinegar fragrance lingered on the tip of the tongue, and the meat aroma had a long aftertaste, and the tip of the tongue was amazing. At the same time, with the theme of "Continuation of the Castle", Tustin joined hands with the fox demon Little Red Lady to customize and create a variety of gameplay such as packaging materials, peripherals, and various marketing activities for Qixi co-branded products, bringing consumers a double romantic feast of tongue and vision.
The vinegar-flavored tenderloin Chinese burger is another inheritance and innovation of Tustin's Chinese cuisine. Inspired by the vinegared meat, a local snack, the pork loin is marinated with balsamic vinegar and other condiments, and then fried until it is moderately soft and firm. The selected Yongchun vinegar has a unique flavor, so that every trace of meat fragrance is slightly sour, this sour fragrance is like the finishing touch, relieving the greasy frying, making the meat more refreshing, and then creatively paired with salad dressing and cucumber shreds, the taste is fresh, delicious and not greasy. The sour fragrance of the new product meets the sweetness of Tanabata, which perfectly interprets the taste of love.
In addition to burgers, Tustin also offers snacks and drinks with the same traditional origins. Sweet Plum Sweet Heart Fries perfectly blends the sweetness of sweet potatoes with the sour and salty sweetness of sweet plum powder, making the tip of the tongue permeated with a charming sweet potato aroma, a classic snack that you will never get tired of! Since ancient times, tangerine peel has been a good thing to cool off in the eyes of thousands of diners.
Following the previously well-received June 1st co-branding, Tustin chose to co-brand with the fox demon little matchmaker in combination with the festive atmosphere of the Qixi Festival, and jointly launched the product packaging material design and peripheral design with the theme of "Continuation of the Castle". The product packaging material is selected as the main color system, and the protagonist jumps on the paper, inviting fans to sweetly continue their relationship. The surrounding design is even more eye-catching, with co-branded bars, co-branded bars and co-branded character stands, among which the cool reflective character bars are very popular, and the colorful light and shadow add more fantasy to the IP characters.
The launch of the Qixi series of products shows Tustin's persistence and determination to inherit Chinese culture with Chinese taste. As the pioneer of the "China Burger" track, Tustin knows that in the era of consumption upgrading, simple product iteration is difficult to support the long-term development of the brand, and what can really make the brand deeply rooted in the hearts of the people is cultural inheritance and innovation. Therefore, Tustin continues to dig deeper into the unique flavors of traditional cuisine, and continues to move forward towards the path of exploring traditional food culture, and continues to bring consumers a dining experience that not only inherits the ancient charm but also conforms to modern aesthetics.