Watching concerts, running and fitness, camping and leisure...... In Dong'an Lake, everyone has their own way of opening. As a beautiful business card of Longquanyi District in the "post-Universiade era", how can Dong'an Lake provide tourists with better tourism products and services and promote the high-quality development of the cultural tourism industry in Longquanyi District? Recently, the Dong'an Lake International Tourism Resort Scenic Area Operation and Management Mobilization Conference and the Launching Ceremony of the 100-day Service Improvement Action gave the answer. At the meeting, Chengdu Jingkai Cultural Tourism Development Co., Ltd., the operation and management unit of the resort, issued the "Dong'an Lake International Tourism Resort Scenic Operation Management and Service Improvement 100-day Action Task List", which awarded the flag to the vanguard of the comprehensive service guarantee of the resort, and the representatives of service providers and merchants made speeches to jointly sound the clarion call to improve the service quality of Dong'an Lake International Tourism Resort.
The scene of the conference
Awarded the flag to the Pioneer of Integrated Service Support
Relevant data show that in the past two years, Dong'an Lake International Tourism Resort has successfully introduced 57 high-quality merchants, presented 51 consumption scenes, guaranteed more than 200 sports events, held more than 200 theme activities, served 13 million tourists, successfully created a provincial tourist resort in Sichuan Province, was selected as one of the top ten boutique scenic spots in China's sports tourism in 2023, and has been awarded many honors such as excellent cases of beautiful rivers and lakes in Sichuan Province and the most beautiful park in Chengdu.
Dong'an Lake Park
Tourists are flocking in and businesses are pouring in, which also puts forward new requirements for the operation and management of Dong'an Lake. In the next step, Dong'an Lake International Tourism Resort will start from a high position and adhere to the road of service improvement. Establish the operation concept of "people-oriented, tourist-centered", actively optimize services, strengthen management, actively respond to market changes and tourist needs, and strive to realize the transformation from managing parks to operating scenic spots, from sightseeing check-in to tourism and vacation, and from passive management to active service.
We will build with high standards and adhere to the road of high-quality development. In terms of quality upgrading, we will make joint efforts from three aspects: operation management, infrastructure and public services. In terms of the integration of culture and tourism, we will build a product system with four major themes: parent-child vacation, business travel, leisure and sightseeing, and in-depth experience, refine and deepen cultural IP, and develop a series of cultural and creative products; Promote "tourism +" and "+ tourism" to form a new situation of multi-industry integrated development. In terms of driving "win-win", through activity drainage and marketing promotion, the "cake" of the development of the resort will become bigger and bigger.
Shanshui Longquanyi is a vibrant Universiade City
We will promote high efficiency and adhere to the road of concentricity and co-creation. Aiming at the national tourism resort standards, we will refine measures, make up for shortcomings, find problems, strengthen rectification, and achieve significant improvement in service quality under 100 days of joint efforts. At the same time, all projects, businesses, party members, volunteers, and service personnel in the scenic area should be active in the front line, forming a good atmosphere of full participation and full-time co-construction in the whole area.
Publish a task list
According to the task list, Dong'an Lake International Tourism Resort will implement 8 major and 30 small actions such as service quality, hardware facilities, marketing promotion, attraction of characteristic consumption scenes, holding of cultural and sports events, customer service capabilities, museum management, catering and accommodation quality, etc., from the aspects of improving the management mechanism, improving the management service level, enhancing the service experience of tourists, and doing a good job in event planning, so as to improve the service quality in an all-round way and give tourists a better play experience.
The representative of the merchant spoke
The representative of the service provider made a statement
During the event, the person in charge of the China Resources Property Area and the person in charge of the Wanshi project on behalf of the merchants made speeches respectively, saying that they would base themselves on themselves and take positive actions to do a good job in the service of scenic spots and the operation of consumption scenarios, so as to contribute to the improvement of the quality of scenic spots.