From August 8th to August 11th, sponsored by Beijing Aiyu Network Technology Co., Ltd. and jointly guided by the Propaganda Department of Zhangbei County Party Committee, the media activity of "Visiting New Quality Productivity - Zhangbeixing" was successfully held in Zhangbei.
In this media event, more than 30 industry experts, senior media people, and new media people from science and technology finance formed a media group to visit new energy and biotechnology enterprises in Zhangbei County. At the same time, in this event, the relevant leaders of the Propaganda Department of Zhangbei County held an exchange meeting with media representatives, industry experts and other members of Aiyuhui, and worked together to discuss the development blueprint of Zhangbei and the industrial wave brought by new energy and AI.
01
"Unlocking Zhangbei's New Quality Productivity"
The purpose of this media visit is to break the public's inherent perception of Zhangbei's industrial structure and show the achievements of Zhangbei in new industries such as new energy industry and biotechnology to the public through on-the-spot visits to Zhangbei's new quality productivity enterprises. To this end, during the four-day visit, the new media teachers visited Beta Biotechnology Co., Ltd., Ailang Technology Co., Ltd. and other science and technology companies.
The first stop visited by the new media teachers was Beta Biotechnology Co., Ltd., which is engaged in the research and development, production, sales and application of naked oat extract in alpine regions, and Zhangbei is the golden area for oat growth.
Beta Biotech staff introduced to the new media teachers that its oat deep processing project has been put into operation in 2023, and will digest 50,000 tons of oat bran every year after full production, consuming 2.5 million mu of oats, making it the world's largest oat extract project.
*Source: Ai Yuhui Zhang Beixing event taken at the scene
The second stop of the new media teachers visit is Ailang Technology Co., Ltd., Ailang Technology is mainly engaged in wind power, in 2017 in Zhangbei invested 350 million yuan to build, with three production lines of Ailang Zhangbei base, with an annual output of 210 sets of large wind power blades, of which the molding workshop can accommodate up to 3 90m + blade lines, and when introducing to the media teachers, a director of the company said that Zhangbei base is the key to the layout of Ailang Technology in the North China market.
*Source: Ai Yuhui Zhang Beixing event taken at the scene
And these are just the epitome of Zhangbei's new quality productivity: Zhangbei is no longer relying on agriculture Zhangbei, "the activities organized by Ai Yuhui let us re-understand Zhangbei, and feel the contribution of new quality productivity enterprises to Zhangbei's economy during field visits", a media teacher said, the activity opened up a new understanding.
02
"Talking about the Blueprint for New Quality Productivity"
The development of the region is inseparable from the support of the industry, and the new quality productivity can bring about the transformation of the regional economy and improve the income level of local residents, and there is no doubt that the new quality productivity is the catalyst of the regional economy.
At the subsequent exchange meeting of "Exploring New Quality Productivity Zhangbeixing", the Zhangbei County Government and senior media personnel and opinion leaders invited by Ai Yuhui discussed the future development of Zhangbei and the development trend of new quality productivity. In fact, the improvement of Zhangbei's economy is the result of Zhangbei County's efforts to continuously improve the business environment and introduce new quality productivity enterprises.
In order to attract new productivity enterprises, Zhangbei County has set up a policy consultation and complaint reporting center, with the complaint resolution rate and the satisfaction rate of market entities reaching 100% and 99.75% respectively, completely opening up the "last mile" of normalized communication between government and enterprises.
At the exchange meeting, Li Xiaokong, director of the news department of Zhangbei County, said: "Deeply aware of the lifeline status of the business environment in economic development, our county has made every effort to promote its advantages, make up for its shortcomings, strengths and weaknesses, and promote the county's business environment to a new level." ”
*Source: Ai Yuhui Zhang Beixing event taken at the scene
At the same time, industry experts and media teachers also shared the current development trend of new quality productivity in China and offered suggestions for the economic development of Zhangbei. Zhao Wei of Murphy Capital believes that the combination of humanoid robots and large models is gradually entering life, reshaping the whole world, and the rise of embodied intelligence is pushing this change to a new height, which makes artificial intelligence not only limited to the abstract operation of data and algorithms, but can truly "reside" in the physical environment, through humanoid robots and other carriers, to achieve seamless integration of perception, decision-making and action, and open a new era of human-computer interaction and interconnection of things.
Sun Mingxun of Travel Finance and Economics focused on the new energy vehicle industry: "The development of new energy vehicles not only integrates a number of cutting-edge technologies to help reduce environmental pollution and carbon emissions, but more importantly, promotes the transformation and upgrading of the traditional automobile industry." ”
Han Conglin of Baizhun Research Institute shared the new changes brought by WeChat Channels to communication from the perspective of brand marketing: "WeChat Channels will also usher in a new round of brand marketing reshuffle. Traditional gameplay such as account casting and streaming will also be replaced by new gameplay methods that integrate quality and effect such as content insight, traffic operation, and effect conversion. ”
At this exchange meeting, the Zhangbei County Government talked about many measures to improve the business environment, and the guests invited by Ai Yuhui also shared the development direction of new quality productivity, and offered suggestions to the local government to jointly promote the economic development of Zhangbei and the upgrading of the main industries.
03
"New Quality Productivity Penetrates All Aspects of Life"
The biggest impression of this activity of "Visiting New Quality Productivity · Zhangbeixing" is that new quality productivity is not far away from us. In this media visit, a group of four or five media teachers drove VOYAH and Leapmotor new energy vehicles from Beijing to Zhangbei Grassland, and gathered in the B&B hotel.
Some media teachers have calculated an account, Beijing to Zhangbei takes more than three hours, the distance is about 250 kilometers, the current cost of a single kilometer of tram is about 0.13 yuan, the whole round trip costs 65 yuan, and the cost of a single kilometer of traditional fuel vehicles is 0.53 yuan, the whole round trip needs to cost 265 yuan, fuel vehicles are more than 4 times the cost of trams.
More important is the driving experience, compared with the small changes of fuel vehicles, domestic trams are not stingy in terms of interior, configuration, etc., and at the same price, their comfort and driving experience far exceed that of fuel vehicles. "Whether it is from the driving experience, or the use of cost, domestic new energy vehicles and traditional fuel vehicles are completely different", a media teacher said, domestic new energy vehicles bring surprises, from all aspects of performance far beyond traditional fuel vehicles, new energy vehicles to replace traditional fuel vehicles has become an irreversible trend.
In the gathering place of the "Visiting the New Quality Productivity · Zhangbeixing" activity, the tram was plugged into the charging pile, and the electricity of the charging pile came from the wind power generation in Zhangbei area, and the high-power wind power blades with a length of up to 100 meters kept rotating, providing a steady stream of electricity for new energy vehicles.
New energy vehicles are just a microcosm of the new quality productivity in China, in fact, the new quality productivity has already penetrated into all aspects of our lives, bringing great changes to our lives.
In the field of clothing, China is not only the world's largest garment producer, but also represents the advanced productivity in the field of garment. Taking Hongdou Group as an example, through the introduction of intelligent hanging system, AGV distribution, and intelligent decision-making technology, Hongdou Factory has achieved 5G full connectivity, increasing production efficiency by more than 32% and reducing work-in-process inventory by 30%.
In the field of education, domestic education has bid farewell to the cramming and cauldron education method, but has begun to transform to personalized and scientific education. Taking Ape Counseling as an example, Ape Counseling has established the industry's first AI research institute, which uses AI technologies such as voice and vision to automatically detect children's learning results and give scientific learning plans, so that children's learning is more accurate and will not fall into the tactics of the sea of questions.
In the field of medical cosmetology, China has transitioned from imitating foreign countries to independent innovation, taking Ulike as an example, it has innovatively applied the technology of "sapphire freezing point patent + heat dissipation system patent + VC liquid cooling scheme + graphene heat dissipation with strong thermal conductivity", so that consumers can enjoy the freezing point of the cinema at home without painless hair removal. With innovation and product quality, the Ulike brand influence has radiated to 28 countries and regions around the world, and the products have sold nearly 5 million units worldwide.
The new quality productivity represented by new energy, AI education, 5G factories, and new consumption is constantly transforming our lives in depth, making our lives more convenient and effective, and the "Visit to the New Quality Productivity · Zhang Beixing" activity hosted by Ai Yuhui has allowed more than 30 media and new media teachers to go deep into the production line and visit the new quality productivity enterprises on the spot. At the same time, the teachers of the media group also made suggestions for the development of new productivity industries in Zhangbei and offered suggestions for the regional economy.
04
"Written at the end"
*Source: Ai Yuhui Zhang Beixing event taken at the scene
At the event dinner, Ai Yuhui, the person in charge of Ai Yuhui, also shared a few reasons why Ai Yuhui insisted on holding the Zhangbeixing event.
As a new media service company engaged in community marketing, Aiyuhui has been facing the market and various brands and media teachers through community marketing and community communication since its establishment. From netizens to group friends, from online to online, Ai Yu believes that the value of the community lies in the new results created through resources and capabilities after the interaction between people. Therefore, from simple online community communication to frequent interaction and communication in offline precise circles, so as to realize the greater value of the community, so that sincere friends and capable teachers can create greater value in their own areas of expertise, perhaps this is the characteristic of new quality productivity.
Of course, Ai Yu is also a native of Zhangbei, hoping to spread the beautiful scenery of his hometown, the food of his hometown and the unique folk culture of Zhangbei, and hopes that more tourists will come to Zhangbei and more investors will pay attention to Zhangbei. Ai Yu specifically mentioned that in the past ten years, Zhangbei has undergone earth-shaking changes, and many southern investors have chosen Zhangbei for investment and cooperation, injecting a lot of funds into the development of Zhangbei, which has led to the appearance of Zhangbei today. Therefore, I hope that the media teachers will spread Zhangbei's tolerance and support for investors, as well as Zhangbei's development potential.
In the pursuit of scientific and technological innovation, the new quality of productivity is manifested in all aspects of life, but in the end, everyone found that all scientific and technological development revolves around people. As Ai Yuhui said, Ai Yuhui wants to maximize the value of people in offline activities, and do something that cold machines and technology can't achieve, that is, to solve people's emotional value. Only by bringing everyone together, from strangeness to acquaintance, to everyone constantly breaking their own original cognition, to everyone to play their own areas of expertise, can we create truly new productivity.
*Source: Ai Yuhui Zhang Beixing event taken at the scene
In the future, Aiyuhui will also organize more interesting, meaningful and influential activities to help more enterprises and brands achieve rapid growth.