Recently, Yili's Thailand subsidiary was awarded the national quality management honor in Thailand and won the "2024 Thailand Food and Drug Administration Quality Award" (hereinafter referred to as "FDA Quality Award") issued by the Food and Drug Administration of the Ministry of Health of Thailand. This is the fifth consecutive year that Yili has won this award.
2024 Thailand FDA Quality Award Ceremony
From a Chinese dairy enterprise to a global health food group, from a local brand to a global market coverage, Yili has gradually established a global integrated industrial chain based on quality. Chinese brands represented by Yili have frequently appeared on the world stage, and in the process of participating in global competition and cooperation, they have continuously consolidated their competitiveness and gradually realized the leap of brand globalization.
Yili's Thailand subsidiary mainly produces Cremo ice cream, which has won wide recognition in the international market for its high-quality product quality and delicious and cool taste. In the past three years, Yili has maintained an average annual sales growth of more than 16.5% in the Thailand ice cream market, becoming the fastest growing ice cream brand in Thailand, and its products have also been exported to 14 countries and regions such as Singapore, Malaysia, United States, France and Australia.
In the process of "going global", Yili continues to benchmark against international dairy standards, and has integrated the leading standards and quality management system best practices of the global dairy industry, including United States standards, EU standards, Australian and New Zealand standards, Japan standards, etc., to create the world's best quality products. With the empowerment and support of Yili Group's global quality management system, Yili Thailand subsidiary has established a sound quality management system through product formula optimization, introduced standardized operating procedures, strengthened the quality management and testing of raw materials, continuously improved the quality control level of the whole chain, and ensured the production of healthy and high-quality products.
Yili Thailand subsidiary factory
Yili Thailand subsidiary automatic production line
Relying on global innovation resources, Yili continues to improve the new product research and development level of its Thailand subsidiary. Yili's Thailand subsidiary has an in-depth understanding of the taste preferences of Thailand consumers and launches new products that meet the tastes of local consumers. For example, probiotic ice cream is popular for its sweet and sour taste. In addition, Yili has also launched a variety of tropical fruit flavored ice creams to meet the demand of Thailand consumers for local fruit flavors such as coconut, durian and mango.
Yili's quality management practice not only promotes the high-quality development of the enterprise, but also provides a better career development platform for employees. Up to now, Yili's Thailand subsidiary has been awarded the "Outstanding Unit of Labor Relations and Welfare" by the Ministry of Labor of Thailand for three consecutive years, achieving a win-win situation between enterprise operation and employee development.
Lertchai Lertwut, Deputy Secretary General of the Food and Drug Administration of Thailand, visited the booth
Lertchai Lertwut, Deputy Secretary-General of the Food and Drug Administration of Thailand, spoke highly of Yili's outstanding achievements in quality management, saying: "Yili always adheres to quality first, and the Cremo ice cream produced is cool and delicious, with first-class quality, and the continuous winning of quality awards confirms Yili's excellent quality management level and sets a quality benchmark for the whole industry, which is well deserved!" ”
Looking at the world, Yili's internationalization process has been accelerating, and a backbone network covering the global resource system, innovation system and market system has been formed. At present, Yili has built 15 innovation centers and 81 production bases around the world, and its products have successfully landed on five continents: Asia, Europe, America, Oceania and Africa. Standing at a new starting point, Yili said that it will accelerate the construction of a "global health ecosystem" and actively integrate into the high-quality "Belt and Road" cooperation, so that Chinese brands can win the trust of more consumers around the world with their excellent quality. (Photo/Text: Xinxin)