On August 21, 2024 (Shanghai), AVATR Bright Night was grandly held, and senior executives from Changan Automobile, Huawei, and CATL attended the event to jointly empower AVATR to open a new chapter. At the same time, the limited co-branded · future intelligent luxury sedan Avita 012 made its world debut, with a pre-sale price of 700,000 yuan and a global limited edition of 700 units. At the same time, the recommended guide price of AVATR 11&12 Royal Theater Edition is 450,000 yuan.
CHN New Era, Empowering the New Luxury No. 1 Brand
Zhu Huarong, Chairman of Changan Automobile and Chairman of AVATR Technology, said: "The next three years will be a critical period for AVATR to build a 'new luxury No. 1 brand', as a milestone leap, AVATR will become the first company to take a stake in Huawei, and the industry-leading "HI" model will be further upgraded to the new "HI Plus" model, and CHN's optimal resources will empower AVATAR, thereby promoting AVATR to achieve leapfrog development and make every effort to build a new luxury AVATR that participates in world competition." ”
At the event, the senior management of CHN spoke highly of AVATR 012 and expressed that CHN would give the latest technology and the best resources to AVATAR. Chi Linchun, Vice President of Huawei's Intelligent Vehicle Solution BU, said: "Looking to the future, all of Huawei's intelligent vehicle solutions will be open to AVATAR, and we will work with CATL to help AVATR become a leading high-end intelligent electric vehicle brand and bring a better travel experience to everyone." Gao Huan, CTO of CATL's domestic passenger car division, said: "If Huawei gives AVATR a smart brain, then CATL gives AVATR a 'strong heart', and AVATR 012 is equipped with CATL's Kirin super rechargeable battery to empower the top product power of the vehicle." ”
In this regard, Chen Zhuo, President of AVATR Technology, expressed his gratitude and said: "Yesterday, AVATR became the shareholder of Huawei, and CATL is the second largest shareholder of AVATAR. ”
The pinnacle of art and technology, AVATR 012 defines the world's highest aesthetic car
At the debut ceremony, Chen Zhuo, President of AVATR Technology, said: "We firmly believe that China must have its own high-end brand, CHN has brought together China's top technology and industrial chain capabilities, and we have been able to create the world's leading intelligent electric vehicle products. But a true high-end brand also needs to have the power to touch the soul, so that world-class art and world-leading technology can be blended to explore the new boundaries of new cars, which is the original intention of our 0 series. ”
As the second luxury collectible work of the 0 series, AVATR 012 is co-led by Nader, Chief Design Officer of AVATAR, and Kim Jones, Artistic Director of Dior Menswear, Artistic Director of Fendi Women's Wear and Haute Couture, continuing the value vision of "New Emotional Luxury" and creating a unique luxury experience. As Kim Jones' first car collaboration, he applied a century of exquisite craftsmanship of luxury goods to the futuristic AVATR 012, creating a model of harmonious fusion of fashion and innovation, defining the world's highest aesthetic car.
In terms of appearance, liquid silver is exclusive to the car color, showing the elegant beauty of light and shadow flow; 21-inch exclusive forged mirror wheels, showing calmness between movement and static; Kim Jones' glorious co-branded logo and exclusive custom Halo screen dynamic welcome, full of a sense of noble ceremony. In terms of interior, the European real wood panel center console is selected, and the ultimate craftsmanship brings a sense of high-end customization; The four-seat large space is more than one meter in length, and the full-grain Nappa vegetable-tanned leather seats are equipped with heating, ventilation and massage functions, and are equipped with four-zone independent air conditioning to create a pleasing cabin. The large inspired starlight canopy, the rear cabin floating canopy screen, and the United Kingdom's top audio system create an exclusive private space. In addition, it is equipped with CATL's Kirin super-rechargeable battery, making it the fastest charging car in the world; It is also equipped with cutting-edge technologies such as Huawei's ADS 3.0, HarmonyOS cockpit, and DriveONE high-voltage electric drive system, bringing a smooth interactive experience and excellent driving performance, allowing users to stand on the top of the intelligent wave.
AVATR 012 has attracted the attention and favor of many cross-border top circles such as fashion, luxury, science and technology, and art with its high-luxury aesthetics and top-luxury texture. On the night of the Bright Night, Asia's first tennis Grand Slam singles champion Li Na, writer and fashion lifestyle blogger Kiya, general manager of Xiaohongshu Business Marketing Center Minako, Vice President of Emposat Cao Meng, CEO of Stardust Data Zhang Lei, founder of jewelry brand HEFANG Jewelry Sun Hefang, national registered auctioneer Qin Zhongwei, supermodel Wang Shiqing, car blogger, 011 car advocate Enbo and many other celebrities attended the scene in person, and became the first batch of owners of AVATR 012. Appreciate the beauty of AVATR 012's high couture.
New products are about to be released intensively, and AVATR is determined to create new luxury explosions
In addition to the new work added to the AVATR 0 series at the debut scene, the AVATR 11&12 flagship model will launch the Royal Theater version, which will also be officially launched soon. As the top model of AVATR 11&12, the Royal Theater Edition carries the user's values of ultimate self-satisfaction and the concept of rich and calm life. The gray/black double color body, the silver star ring waistline shows a graceful and agile posture; The theme design language of the Royal Theater, with Merlot red, rose white, and Asawawa gold interior colors, vividly interprets the new luxury style; The seats and steering wheel are upholstered in full-grain semi-aniline leather, and the Theatre Royal logo creates a sense of exclusivity.
In the fourth quarter, AVATR 07 pure electric and extended range dual models will be launched; AVATR 11 and 12 extended range versions will also be launched to provide more power options for "tower friends". In the next three years, it will launch a series of products such as high-end emotional intelligence new luxury cars, medium and large 5-seater, large six-seater SUVs, 300km+ sports cars, MPVs and other products to meet the diversified and full-scene car needs of users.
Avita Bright Night, limited edition · future intelligent luxury car Avita 012 world premiere, a high-end model of cross-border integration of technology and fashion, reflects the surging vitality of Avita Technology leading the new track of intelligent electric vehicles. In the future, AVATR will continue to unleash the core advantages of CHN, actively build strategic collaboration and resource sharing with Huawei, work together to build the world's leading smart vehicles, promote the brand's breakthrough and leap, and strive to become a global leader in high-end smart electric vehicles.