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In the "Desert Living Room", dream poetry and distance

Original title: Ningxia Zhongwei enriches tourism products and promotes the upgrading of desert tourism (citation)

In the "Desert Living Room", Dream Poetry and Distant Places (theme)

Workers' Daily-China Workers' Network reporter Yu Lingge Qiao Ran

From the splendid desert sunrise to the magnificent sunset of the Yellow River; From the thrilling desert surf to the vast desert starry sky; From romantic diamond hotels to colorful B&B clusters on the south bank of the Yellow River...... Located in the southeastern edge of the Tengger Desert, the Zhongwei Desert Yellow River (Shapotou) Tourist Resort in Ningxia Hui Autonomous Region, where the Yellow River, deserts, oases, and mountains meet, gathering into the "poetry and distance" in the hearts of tourists.

"Living in the Tengger Desert, we got to know a lot of stars with the stargazing teacher and saw the Milky Way. There is no view in the desert, and the vast starry sky is particularly immersive. Recently, Ms. Gan and her 12-year-old daughter from Shaoxing, Zhejiang Province visited Shapotou Scenic Area for the first time, and she told reporters that stargazing has become an unforgettable experience for them on this trip.

In June this year, the desert Yellow River (Shapotou) tourist resort was selected into the list of a new batch of national tourist resorts announced by the Ministry of Culture and Tourism. It is composed of the core area of the desert, the new tourist town and the Yellow River Suzhou cluster, covering an area of 13.25 square kilometers, and has become the local "desert living room".

New formats create new experiences

In the tent camp in the Shapotou Scenic Area, tourists can not only immerse themselves in stargazing, but also visit the desert market, participate in the desert fitness games, and carnival with the desert starry sky concert...... When night falls, the rolling sand dunes around you are filled with music, fireworks and a variety of activities.

Lv Yongjun, director of the Zhongwei Municipal Bureau of Tourism, Culture, Sports, Radio, Film and Television, introduced that this summer, Zhongwei focused on local characteristic desert tourism resources, continuously innovated product supply for young people, and carried out the "Youth Desert Ride" desert camp cultural tourism consumption season activities. In accordance with the "4+1+N" model, we will create four theme camps, a desert market, and N theme activities, so as to achieve "weekly themes and nightly activities", and create a new tourism format and consumption space for tourists.

"The kids saw the desert for the first time and loved it very much. There will be no high reaction here, the shade is very dry, and the children have been digging sand and building castles in the desert for half an hour. On August 12, Fan Xiaoyi, a tourist from Chengdu, Sichuan, told reporters. She took her two children, aged 6 and 3, to a tent in the desert camp to stay for two days.

Desert Starry Sky Theme Resort Star Hotel, Primitive Wild Luxury South Coast Peninsula B&B Cluster, Huangyang Ancient Secret Land Tour...... Zhongwei continues to enrich the desert tourism product system, and has launched a number of fashionable, cutting-edge, and scene-based new cultural tourism products, which have successfully attracted traffic to the local area. It is understood that in the first half of this year, Zhongwei City received a total of 9.0454 million tourists, and tourists spent 5.042 billion yuan on tourism, an increase of 23.78% and 28.49% year-on-year respectively.

"Sightseeing + Experience" has upgraded desert tours

Riding the "Desert Flying", a device similar to a spaceship, visitors rise to a height of 55 meters, and the vast desert scenery can be seen at a glance; Riding a camel in the desert with jingling camel bells, the walking route is the territory of Ningxia, and tourists can "walk all over Ningxia"...... The reporter saw in the newly built desert legend demonstration area in Shapotou Scenic Area that many tourists lined up in front of the project.

It is the peak season of tourism, and the Shapotou Scenic Area is full of tourists. "In the summer, we can receive an average of 12,300,000 people a day." Zhang Di, a tour guide in Shapotou Scenic Area, told reporters.

Zhang Di has been a tour guide in Shapotou Scenic Area for 8 years, and he has a lot of special projects in the scenic spot. "The sheepskin raft on the Yellow River is the oldest means of water transportation, and you can enjoy the scenery of the desert and the Yellow River by taking the sheepskin raft to see the Yellow River and sand skiing in the sand dunes, which has always been very popular with tourists." Zhang Di introduced.

In addition to the traditional experience program, the "Legend of the Desert" project area, which will be put into operation in June 2023, also attracts many tourists. This park has broken the concept of desert tourism for tourists in the past, and has designed many new experience methods, such as the "Desert Flying" project, where tourists can sightsee from a high altitude, making people feel that desert tourism can also be very "fashionable".

"My favorite is the 'Dynamic Zone' program, where you can surf in the undulating sand dunes on a desert buggy, which is much like the weightlessness and excitement you experience in an amusement park, where both adults and children can play and enjoy the desert scenery." Jiang Xu, a tourist from Chengdu, Sichuan, took her family to play in the Shapotou Scenic Area, she told reporters after experiencing the project.

It is understood that the "Desert Legend" project covers an area of 420 acres, with an investment of 130 million yuan in the first phase, which is the core cultural IP of Shapotou Tourist Attraction and a characteristic project of scenic sightseeing experience. The project combines its own resource endowment and regional cultural characteristics, and uses the design concept of the theme park to build Shapotou into a new highlight of Ningxia's desert tourism "sightseeing + experience" products.

The three villages are "combined", and cultural tourism promotes revitalization

Leisure and health care, eco-tourism, pastoral experience...... With the Yellow River in the south and the desert in the north, in Mingzhong Village, Mingsha Village, and Shapotou Village in Yingshuiqiao Town, Shapotou District, Zhongwei City, tourists continue to experience the "rural rhyme" of the northwest after playing in the desert.

This is due to the fact that the three villages have broken the geographical barriers, resource barriers and space limitations, and have made great efforts to build a pastoral complex of Shapo Ringing Bell. Liu Yanlu, mayor of Yingshuiqiao Town, Shapotou District, said that previously, the agglomeration of the three villages was not strong, the scale of industrial development was small, and the strength was weak, and rural tourism had not been improved and developed.

In 2021, the three villages jointly established the Desert Star Ecological Agricultural Tourism Farmer Cooperative, in accordance with the model of "unified operation and unified management", with the integration of agriculture, culture and tourism as the main line, and the positioning of "industrial development + rural tourism + pastoral community", it has invested more than 3,000 yuan to create a Shapo Mingzhong Pastoral Complex integrating "boutique homestay + characteristic catering + fun picking + rural tourism" to develop rural characteristic tourism.

Today, the three villages have formed a synergistic complex. Among them, Shapotou Village will renovate and upgrade the original 52 homestays and build a leisure and health area integrating entertainment, sightseeing, catering, accommodation and tourism services; Mingzhong Village makes use of abandoned schools, idle farmhouses, orchards, vacant land, etc., focusing on the development of an eco-tourism area integrating "boutique homestay + characteristic catering + parent-child research"; Relying on the business card of "China's Beautiful Leisure Village", Mingsha Village deeply excavates the characteristic culture of ethnic minority villages, and focuses on building a rural life experience area based on paper-cutting, cultural creativity, and rose planting.

The environment in the village is better, there are more tourists, and the villagers have also benefited. "The three villages develop industries according to local conditions, break the limitations of space, build a new pattern of integrated development with their own characteristics, and inject new momentum into rural revitalization." Liu Yanlu said. According to the data, since September 2023, the three villages have received a total of 14,000 tourists, driving the local people to increase their income by more than 240 yuan.

Source: China Workers' Daily