The size of China's printing and packaging market is nearly one trillion yuan, and the market competition is fierce
Printed packaging is a printed product with various packaging materials as raw materials, and the product is made more attractive or illustrative by printing decorative patterns, patterns or words on the packaging. According to the classification of packaging materials, printed packaging products are mainly divided into four categories: paper packaging, plastic packaging, metal packaging, and glass packaging.
As a service manufacturing industry, printing and packaging is widely used in various industries of the national economy, such as food and beverage, daily chemical products, medicine, electronic information, tobacco and other fields. With the improvement of China's economic level, residents' income has increased, people's consumption level has improved, and residents' demand for social consumer goods such as food and beverages and daily chemicals has increased, driving the demand for printing and packaging. According to the "2024-2029 Printing and Packaging Industry Market In-depth Research and Investment Prospect Forecast Analysis Report" released by the New Thinking Industry Research Center, the size of China's printing and packaging market will be nearly one trillion yuan in 2023.
Domestic printing and packaging enterprises are mainly concentrated in the Yangtze River Delta and Pearl River Delta regions. On the one hand, the Yangtze River Delta and Pearl River Delta regions are one of the most economically developed regions in China, with a strong manufacturing base and a well-established industrial chain. Household appliances, electronic products, food and beverage, daily chemicals and other industries in these areas are developed, and the demand for printing and packaging products is large, which provides a broad market space for printing and packaging enterprises. On the other hand, the geographical location of the Yangtze River Delta and the Pearl River Delta region is superior and the transportation is convenient, which is conducive to printing and packaging enterprises to reduce logistics costs and improve transportation efficiency.
The barriers to entry in the printing and packaging industry are low, and there are a large number of domestic enterprises, but most of them are relatively small, and there are fewer leading enterprises in the industry, and the market share is low. For example, Shenzhen Yutong Packaging Technology Co., Ltd., Xiamen Hexing Packaging and Printing Co., Ltd., Shanghai Zijiang Enterprise Group Co., Ltd., Shengxing Group Co., Ltd., and Meiyingsen Group Co., Ltd. have a market share of less than 5%.
Although the printing and packaging industry has been updated in technology and equipment in recent years, there is still a big gap compared with the international advanced level. Many enterprises still rely on traditional printing processes and equipment, which not only limits the improvement of production efficiency, but also affects the further improvement of product quality.
Industry analysts said that the printing and packaging industry is developing in the direction of intelligence, digitalization and environmental protection. With the continuous progress of science and technology, intelligent and digital production models are gradually popularized, which will greatly improve production efficiency, reduce production costs, and improve product quality and personalization. At the same time, the application of environmentally friendly production technology has also received increasing attention, and the use of environmentally friendly materials, environmentally friendly inks, and energy-saving equipment has become an industry consensus.
2024-2029 printing and packaging industry market in-depth research and investment prospect forecast analysis report
Report Analysis: New Thinking World
Chapter 7 Analysis of Upstream Printing and Packaging Industry
Section 1 Development of upstream industries
Section 2 Market Concentration of Upstream Industries
Section 3 Development Trends of Upstream Industries
Section 4 Analysis of the market dynamics of the upstream industry and its impact on printing and packaging x
Chapter 8 User Analysis of Printing and Packaging Industry
Section 1: User Awareness
Section 2: Factors of Concern to Users
1. Functions
Second, product quality
3. Price
Fourth, product design
Section 3 Other User Characteristics
Chapter 9 Channel Analysis of Printing and Packaging Industry
Section 1 The impact of channels on the printing and packaging industry
Section 2: Channel Pattern
Section 3 Comparison of sales channel elements in the printing and packaging industry
Section 4 Research on the channel strategies of major enterprises
Section 5 The main agents in each regional market
Chapter 10 Analysis of Alternatives in the Printing and Packaging Industry
Section 1 Types of Substitutes in the Printing and Packaging Industry
Section 2 The impact of substitutes on the printing and packaging industry
Section 3 The development trend of substitutes in the printing and packaging industry
Chapter 11 Analysis of Complementary Products in the Printing and Packaging Industry
Section 1 Complementary varieties of printing and packaging industry
Section 2 The impact of complementary products on the printing and packaging industry
Section 3 The development trend of complementary products in the printing and packaging industry
Chapter 12 Brand Analysis of Printing and Packaging Industry
Section 1 The overall situation of the brand in the printing and packaging industry
Section 2 Brand Communication
Section 3 Brand reputation
Section 4 Agents' selection of brands
Section 5 The level of awareness of major brands in the printing and packaging industry in major cities
Section 6: Analysis of Advertising Strategies
Chapter 13 Dominant Drivers of Printing and Packaging Industry
Section 1: National Policy Orientation
Section 2: Development of Related Industries
Section 3 Technological Development of the Industry
Section 4: Changes in Social Needs
Chapter 14 Key Factors for Successful Competition in the Printing and Packaging Industry
Section 1 Brand Factors
Section 2 Price Factors
Section 3 Product Differentiation
Section 4: Service Factors
Section 5: Channel Establishment and Management
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