Recently, at the high-profile "Shaoshan Summit of the World Hunan Cuisine Returning to · World Hunan Cuisine Leader", Lan Xiangzi won the "Outstanding Brand of Hunan Cuisine" award for its excellent brand strength and industry contributions, which not only highlights Lan Xiangzi's outstanding achievements in promoting the quality improvement and cultural dissemination of Hunan cuisine, but also adds a strong touch to its brand influence in the country and even the world.
On September 5, on the eve of the 7th China Hunan Cuisine Ingredients E-commerce Festival · 2024, the organizing committee of the event, together with the Hunan Catering Industry Association and the "Hunan Cuisine" magazine, jointly held this meaningful summit in Shaoshan, the hometown of the great man Mao Zedong. With the theme of "Pursuing the Red Gene in the Hometown of Great Men and Absorbing the Spiritual Power of Forging Ahead", the summit aims to bring together Hunan cuisine people from all over the world and seek a high-quality development path for the Hunan cuisine industry. Lan Xiangzi stood out in this event and won the award of "Outstanding Brand of Hunan Cuisine out of Hunan Province", becoming the focus of attention in the industry.
Lan Xiangzi's success is not accidental. Since its establishment, the brand has always adhered to customer satisfaction as the core, constantly innovating the Hunan cuisine stir-fry mode, and digging deep into the unique tastes such as "rice" and "spicy", which has won the favor of young diners. In just four years, Lanxiangzi has rapidly expanded to 300 stores and maintained a good performance of zero store closures, which is inseparable from its strict control of product quality and continuous optimization of service experience.
At the summit, Chen Bo, co-founder of Lan Xiangzi, shared the secret of the brand's success. He emphasized that the key to the rapid rise of Lan Xiangzi lies in its innovation in the small stir-fry mode of Hunan cuisine, its adherence to product quality and the continuous improvement of service efficiency. Chen Bo revealed that Lan Xiangzi insisted that each dish was made in a freshly fried way to ensure the authentic flavor and pot atmosphere of the dishes. At the same time, the brand also pays attention to the selection of ingredients and the creation of the supply chain, and goes deep into Hunan and other places of origin to purchase authentic chili peppers and high-quality ingredients, and establishes a unique brand barrier from the source.
In addition, Lan Xiangzi has also actively innovated the service model and launched a series of intimate measures to improve the customer experience. For example, service policies such as "free delivery of overtime dishes", "free delivery of overtime dishes", "free return and exchange of unsatisfactory dishes", etc., allow customers to feel the care and respect of the brand while enjoying the food. These measures have not only enhanced customer loyalty and satisfaction, but also won Lan Xiangzi a good reputation and market reputation.
The success of Lan Xiangzi is not only the result of the brand's own efforts, but also a vivid embodiment of the cultural inheritance and innovation of Hunan cuisine. As one of the representatives of Hunan cuisine brands that have risen in recent years, Lan Xiangzi has not only quickly become popular across the country and dominated the hot sales list of Hunan cuisine in many cities, but also ranked on the 2022 Dianping must-eat list and become an industry benchmark. Its dish "Hunan cuisine and chili fried meat" is the leading sales and has become a leader in the industry. The acquisition of these honors is not only a recognition of the strength of the Lanxiangzi brand, but also an affirmation of its outstanding contributions to promoting the quality improvement and cultural dissemination of Hunan cuisine.
Looking forward to the future, Lan Xiangzi will continue to uphold the spirit of ingenuity, dig deep into the essence and characteristics of Hunan cuisine, and constantly bring forth new products to bring consumers a more delicious, healthy and convenient Hunan cuisine experience. At the same time, the brand will continue to play a leading role, drive the vigorous development of the entire Hunan cuisine industry, help Hunan cuisine to go out of the circle in multiple dimensions and enter the world stage, and present a unique Hunan feast to global consumers!