At present, the psychology of young consumers buying cars is gradually becoming more rational. For most people, impulse consumption has long ceased to exist in such a major event as buying a car, and they pay more attention to the service of buying a car throughout the life cycle, such as the discount before buying a car, the later cost when using the car, and what kind of value experience can this car create for them throughout the whole process? Can they enjoy a more "quality-price" intimate travel experience?
So the question is, looking at the automobile market, is there really a product that can bring "good and saving"? My answer is - Xingtu Yaoguang.
Affordable price, luxury enjoyment Yaoguang C-DM will fill the user experience
For a long time, since its launch, Xingtu "Yaoguang series" has been deeply sought after by consumers with its excellent product strength and affordable price. As a flagship model based on the concept of luxury equality and bringing 400,000 levels of enjoyment at a price of 200,000 yuan, Xingtu Yaoguang will always bring users to enjoy a better quality of life as its core values. Since its launch one year ago, Xingtu Yaoguang has won the United States IDA Design Gold Award, the CCTV China Automobile Festival Jury Special Award, China's Top Ten Chassis, China's first batch of formaldehyde-free cockpit cars, IVISTA China Smart Car Index 5G rating and other awards, and has received industry authority recognition for its luxury quality, and its reputation is well deserved.
If Xingtu Yaoguang was previously a double experience of "200,000 price and 400,000 value", then consumers who recently purchased Yaoguang models will enjoy an exaggerated "triple value"! In response to the national "trade-in" policy, Xingtu announced that on the basis of the national fuel vehicle trade-in subsidy of 15,000 yuan, another 5,000 yuan subsidy will be added, and there will be a replacement subsidy of 10,000 yuan, and the three superimposed comprehensive discounts can be up to 30,000 yuan! (Limited time from July 26 to December 31, the state subsidy needs to meet the requirements of the national trade-in policy)
In order to buy a car without worry and create a low threshold value experience for car purchase, Xingtu Yaoguang has taken the people-friendly route in terms of pricing, jumping out of the encirclement of most popular SUVs. On this basis, Xingtu Yaoguang can also enjoy the right to purchase a car that covers the "entire life cycle of the car". For example, the first owner of the whole vehicle lifetime warranty, the first owner of the lifetime free basic traffic, 3 years of free entertainment traffic (10G/month), the first owner of the lifetime free roadside assistance, the premium version (including four-wheel drive) gift worth 5,000 yuan of coral red leather seat interior, etc., Xingtu is such a strength of pet fans, for the majority of users to interpret the way of high-quality customer service.
It can be seen that the new policy launched by Xingtu this time can be said to cover consumers from the time they buy, use and maintain cars, and effectively solve many pain points of users when buying cars in the past, which is of great positive significance for enhancing the stickiness of the brand and the target user group and increasing the terminal sales of the market.
The value of leapfrogging allows users to "plant grass", and also makes themselves shake into "hexagonal warriors"
If there is no intimate financial policy, but there is no convincing product strength, it is destined to be a lofty and low castle in the air. The key to allowing more users to "plant grass" is that under the premise of "service upward", the product should also have balanced quality and price, excellent performance, and can meet the expansion needs of users with more diverse and broader life radius.
In terms of appearance, Xingtu Yaoguang adopts the "aesthetics of light" design language with a high premium, luxury and technological perception, which won the 2022 United States IDA International Design Gold Award, becoming the first fuel SUV model of a local Chinese brand to win this award. The frameless design of the rhombic grille and the X-shaped starship-style daytime running lights on both sides bring a strong visual impact, with a width to height ratio of 1.149 that is larger than that of the same level, and the wide-body low-lying body posture instantly fills the dynamic.
In terms of interior, Yaoguang Yaoguang perfectly interprets "double value", using NAPPA first-layer leather interstellar travel seats, bringing a comfortable riding experience that is not inferior to high-end sofas. With the main driver, it is equipped with seat ventilation/heating, electric adjustment leg rest, headrest audio and other functions, which is comparable to "land first class". On the basis of the main driver, the co-pilot has added an electric foot rest and 5 modes of back pneumatic ANMO, and the rear row is also equipped with a 7° electric infinitely adjustable backrest angle and an independent fresh air system, so that every occupant can find a comfortable home.
At the level of intelligent cockpit, Xingtu Yaoguang can be said to surpass its peers. The only 24.6-inch true curved screen of the 400,000-level level, D-shaped suspension multi-function steering wheel, electronic pocket gear, diamond-cut physical knob and other designs bring a full sense of technology and fashion.
Through the powerful golden combination composed of Qualcomm 8155 chip + male lion ecological 5.0, Xingtu Yaoguang's vehicle machine system is more efficient and convenient, which can realize the rapid start of the vehicle machine within 3 seconds, identity recognition in 2 seconds, and continuous processing of more than 20 instructions in 30 seconds. In terms of intelligent ecology, Xingtu Yaoguang's iFLYTEK voice engine system can control 429 functions in 28 categories, truly achieving "full-scene voice, efficient intelligence" and reaching the industry-leading level. The content ecosystem aggregates essential applications such as WeChat, Douyin, and Meituan, helping users enjoy the fun of life anytime, anywhere.
In terms of power system, Xingtu Yaoguang is equipped with two power combinations: 2.0TGDI turbocharged engine + 7-speed wet dual-clutch transmission and 2.0T + Aisin 8AT. Among them, the 2.0TGDI turbocharged engine has won the title of "China Heart" Top Ten Engines, which can burst out with a super power output of 192kWzui high power and 400N·mzui high torque, with the functions of the Flying Fish super sensing chassis and full-scene intelligent control four-wheel drive system, bringing users a comprehensive upgrade, enjoying · better driving experience.
In terms of handling, the new Flying Fish super sensing chassis with advanced functions such as CDC electromagnetic suspension system, Soft Stop system, chassis hydraulic vibration isolation system, all-terrain technology system, full-scene intelligent control four-wheel drive system, and intelligent brake-by-wire system as the core brings users the ultimate comfort, stability and accurate driving experience of a 400,000-level SUV.
In addition, Xingtu Yaoguang also uses Zui's strict standards and technical level in active and passive safety to bring users a "different sense of luxury". Inheriting the five-star safety gene of Xingtu M3X Mars Architecture 2.0, Yaoguang is built in accordance with the global N-CAP collision standard. The body adopts a new cage energy-absorbing capsule technology, the proportion of ultra-high-strength steel of the whole vehicle reaches 85%, which can withstand the compression of a 10-ton body, and the unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.
Written after zui
Xingtu Yaoguang can really consider consumers' car before buying, when using the car, and after maintaining the car. In addition, with the technical blessing of Chery Group, Yaoguang's product strength has truly achieved the performance of "no one has me, no one has me" in the same level of models, such a model full of "quality and price ratio", what reason do we have to refuse it?