#秋日生活打卡季#
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Text|TNT popcorn
Edit|TNT popcorn
The entertainment industry has exploded again! A live broadcast with goods turmoil caused the two major Internet celebrity anchors Xiao Yang and Simba to set off a fierce war of words. This drama starts with tears and ends with the deletion of the post, but a jaw-dropping plot is staged in the middle.
Who is playing with people's hearts? And who is behind this farce? Let's take a look at the front and back of this Internet celebrity war.
Tears for money? Brother Yang's "Economics of Tears"
There has always been no shortage of dramas in the live broadcast industry, but this time the plot can be said to be ups and downs and climaxes.
The beginning of the matter seems ordinary, but there is a hidden mystery. On the evening of September 8, Brother Xiao Yang suddenly lost control of his emotions in the live broadcast room, and tears rained down. He choked up and hugged his colleagues and called on netizens to stop cyberbullying.
This scene is touching and heartfelt, and people can't help but be moved. However, the ensuing surge in sales has raised many doubts.
In just three hours, the sales of Brother Xiaoyang's live broadcast room exceeded the 150 million mark. That's enough to jaw anyone. Are tears really so valuable? Or is there something else behind this?
A drop of tears and a drop of gold, this wave of operations is simply amazing! Brother Xiao Yang told us with practical actions: A man's tears are also a good business.
In the picture, Brother Xiao Yang burst into tears and his voice was choked. He complained not for himself, but for his colleagues.
"Don't bully my colleagues online, if you want to scold, come at me."
As soon as these words came out, the atmosphere in the live broadcast room instantly reached a climax. Fans were distressed and generously donated money to soothe the grievances of their idols.
The result? Three hours, 150 million! That's enough to make anyone gasp. Every tear of Brother Xiao Yang seems to have turned into a brilliant diamond, shining in the live broadcast room.
This textbook-level "tear marketing" not only created an amazing sales miracle, but also played the "emotional economy" to the extreme.
However, this seemingly perfect performance has caused a lot of controversy. Some people question this as a long-planned marketing ploy, while others believe that it is a control over the feelings of fans.
In any case, Brother Xiao Yang's operation has indeed exposed the "unspoken rules" of live broadcasting.
Simba's "Just" Move: Heat or Conscience Discovery?
Just when Brother Yang's tears were not yet dry, Simba, another Internet celebrity anchor, jumped out and added more drama to the play.
Simba criticized Brother Xiao Yang in his live broadcast room, saying that his behavior was "low" and "no bottom line". At first glance, Simba's remarks seem to have a sense of justice, as if he is fighting for the righteousness of the industry.
However, it is extremely scary to think about it. Is Simba really motivated by a sense of justice? Or is this just another form of rubbing?
You must know that in the Internet celebrity circle, being able to appear on the hot search list is a victory in itself. Simba's remarks undoubtedly won him a lot of attention and traffic.
What's even more interesting is that Simba's sense of justice seems to come and go quickly. It didn't take long for the long post he posted to be deleted.
The move sparked more speculation: Was it a discovery of conscience? Or was it warned? Or is there a deal struck? In any case, this reversal casts a veil of mystery over the whole affair.
Simba's behavior exposes the survival rules of Internet celebrity anchors to a certain extent: where there is popularity, there are them. They can be the embodiment of justice or a judge of morality.
However, these roles can be abandoned at any time when interests are threatened. It's really in response to the old saying: If the character is said to collapse, the mask will be torn up!
Behind the scenes: Who is manipulating this farce?
On the surface, this is a war of words between Brother Yang and Simba. However, when we dig deeper, we find that things are far from being as simple as they seem.
Is there a larger interest group behind this farce?
Brother Xiao Yang's tears came so timely and the sales were so amazing, is it really just a coincidence? According to industry insiders, this is likely to be a well-designed marketing strategy.
Before the live broadcast started, the team had prepared a large number of discounted goods. Brother Xiao Yang's tears were just the fuse that detonated sales.
Simba's sudden intervention, which seems to be a criticism of the chaos in the industry, may actually be another form of publicity stunt. In the internet celebrity circle, any form of exposure is good.
Simba's remarks have undoubtedly won him a lot of attention.
What's more worth pondering is whether there is a greater force behind Simba's deletion of the post? Rumor has it that some large e-commerce platforms do not want to see vicious competition between anchors, so they intervene to mediate.
If this is true, then behind this farce, there may be a game of interests for the entire industry. It's really a good show, it's messy with cutting!
Public opinion trend: What do netizens think?
This farce naturally sparked heated discussions among netizens. Some people sympathize with Brother Xiao Yang and think that he is showing his true feelings; Some criticized him for controlling the feelings of fans.
For Simba, it is also mixed. Some admired his courage, while others questioned his motives.
Some netizens commented:
"This is a live broadcast, it's simply a realistic version of 'The Birth of an Actor'!"
Someone else ridiculed:
"It seems that if you want to sell things in the future, it's right to show your true feelings first."
More rational voices noted:
"Whether it's crying or scolding, it's traffic that wins in the end. We, the people who eat melons, are the real losers. "
You can say that again! This wave of operations has shaken out all the unsightly tricks in the live broadcast industry.
Expert's opinion: What is the future of live streaming?
In response to this farce, a number of industry experts expressed their opinions.
An e-commerce platform executive said:
"Live streaming is a double-edged sword. It does bring convenience to consumers, but it is also prone to abuse. In the future, we need stricter industry norms. "
A psychology expert pointed out:
"The emotional performance of the anchors is to some extent taking advantage of the empathy of the audience. In the long run, it can lead to emotional fatigue for the audience. "
There are also media sources who warn:
"If live streaming continues to develop like this, it is likely to lose credibility. When the time comes, it will not just be a few anchors who will be hurt, but the entire industry. "
This wave of remarks can be said to have hit the pain point of the industry!
Looking ahead: What does this farce teach us?
Although this farce has come to an end, the reflections left behind are worthy of our in-depth study.
It exposes many problems in the live streaming industry. From emotional manipulation to vicious competition, these need to be paid attention to by relevant departments and formulate corresponding norms.
It also reflects certain issues in contemporary society. In this age of scarce attention, people seem to be increasingly attracted to superficial emotional manifestations and ignore the importance of rational thinking.
It reminds us that in this age of information explosion, the ability to maintain independent thinking is more important than ever. We need to learn to stay awake in the midst of the hustle and bustle and find the truth in a variety of perspectives.
In the future, there will only be more and more similar "bloody plots". But we expect that after such an incident, the audience can become more rational, the anchors can pay more attention to their professional ethics, and the entire industry can develop in a healthier direction.
After all, in this era of rapid change, sincerity and trust are the most scarce commodities. You say, don't you?