In the beginning of autumn, I walked into Hongcun Village, Yixian County, walked along the shore of Nanhu Lake, stayed overnight in Huizhou courtyard through the secluded ancient lane, tasted tea and read the quiet years, as if I had traveled to Huizhou in my dream
Hongcun Zhang Mansion is located in the ancient village and is deeply loved by visitors.
"Our B&B is a restoration of two 300-year-old buildings. From the window of the guest room, you can see the beautiful scenery of the distant mountains and the ancient town of Huipai. We also have a book bar to read, tea brewing around the stove and other projects, in the traditional Hui style life into modern elements, so that visitors can feel the rich history and culture of Hongcun here and very relaxed. Yang Jinlan, the person in charge of Hongcun Zhang Mansion B&B, introduced.
In Hongcun, there are many small courtyards like Zhang Mansion that can experience Huizhou life by activating and using ancient houses.
As a world cultural heritage site, the local tourism industry in Hongcun has developed rapidly, and farmhouses, inns, and homestays have sprung up like mushrooms after a rain, forming a Hongcun homestay with 215 homestays and 1,424 rooms.
In order to standardize the operation of homestays in scenic spots, Hongcun Village established the first homestay association in Huangshan City, Hongcun Rural Inn Alliance Association, and established the Party branch of Hongcun Rural Inn Alliance in 2014, and the association continued to promote the standardization of the regional homestay industry;
The party building brand of "Little Red Flag under the Matou Wall" has been innovatively launched, and members have been continuously guided to provide high-quality services for tourists, which has significantly improved the efficiency of self-restraint, self-management and self-optimization of Hongcun Suji.
"The association innovated and formulated the 'red and black list' of civilized management, created the 'Xiaohonghua' civilized and honest management brand, and jointly carried out the creation of 'Wanmei Credit Homestay' with the general party branch of the village, and provided courtesy policies such as Douyin platform publicity and promotion and special training for homestay housekeepers, which effectively improved the service quality of the homestay and customer satisfaction, and further provided strong support and driving force for the healthy development of the homestay industry." Xu Xiaoming, secretary of the Party branch of the Hongcun Inn Alliance, said.
The scene of the Nanhu Scenery Festival Hongxuan/photo
The Hongcun Rural Inn Alliance Association launched a series of activities of the "Hongcun · in the Countryside" Hongcun B&B Tourism Season, and organized a number of high-quality B&B operators to innovate and launch research projects such as "Intangible Cultural Heritage Lantern Festival", "Huimo Production", "Huizhou Couplet Plaque Traditional Production", "Huizhou Seal Carving" and "Tin Lattice Tea", online and offline resonance at the same frequency, and time-sharing launched 14 theme activities such as Ambilight Lantern Festival, National Tide Calligraphy, Huimo Production, Pure Enjoy Concert, Camping Feel Barbecue String Bureau, etc., attracting many tourists to participate in the experience. At the same time, it actively guides B&Bs to launch a series of new services and new ways to play that integrate with intangible cultural heritage traditions, rural aesthetics and quality life, extend the service chain of B&B industry, continuously optimize the supply of B&B products, and inject new vitality into the development of characteristic B&Bs.
The distant mountains melt dark green, and the dreams press the galaxy
A series of characteristic homestays in the Hongcun homestay
Like a little starlight gathering into a bright galaxy
Continuously help to launch the Huizhou Meisu brand
Let the poetic Hongcun become a desirable "poetry and distance"
Author: Cao Liming Photo Source: Huangshan Cultural Tourism Propaganda Department of Yixian County Party Committee Information Map News Submission Email: [email protected] Editor: Cheng Hongmei Second Trial: Wang Cuizhu Final Review: Xu Haisheng