At the beginning of this month, Chengdu Longquan Shanshan Outlets Plaza opened its doors and was officially put into operation on September 13. Hearing the news, the young people of Chengdu were overjoyed - they could not only join in the fun, but also go to buy big-name discounts.
A netizen who lives in Longquan, Chengdu, said: "Ole has finally opened to the door of the house, I have been waiting for so long, I must go shopping this time, even if the weather is hot, it can't stop me......"
It is understood that during the opening event, the brand of Chengdu Shanshan Outlet Plaza was as low as 3% off, and then 7% off, and attracted 200+ brands such as the first store of Vivienne Westwood West Queen Mother Southwest Outlet to fully settle in.
This newly opened outlet is not only large-scale and fully branded, but also has quickly become a new shopping landmark for young people with attractive discounts.
On the opening day, it attracted countless young people to come to "shop", and the popularity of the scene was comparable to that of a festival celebration. Despite the hot summer day, the long queues and crowded parking lots can't stop young people's desire for discounts and good goods.
"There is a queue outside the store", "the cashier is queuing", "the queue in the parking lot starts in half an hour", young people in Chengdu flocked to the store, crowding the newly opened outlets.
Some netizens even sighed: "The first time I saw the opening of the outlet, I didn't expect it to be exaggerated so soon, in such a hot weather, there are people queuing everywhere you go, and everyone is not afraid of the heat?" I don't need money to buy things......"
Young people who pursue big-name discounts really buy the momentum of wealth freedom in Ole. Once you fancy the clothes, shoes, bags, etc. you want, you can go to the checkout without saying a word, because everyone knows that the discount of the outlet itself is very large, and the opening price is even more exciting.
According to the data, the sales of outlets in the past year increased by nearly 10%, as high as 230 billion yuan, and seven or eight new formats were opened nationwide in one year. Discount retail is becoming a new choice for young people.
In addition to offline outlets, Vipshop, known as "online outlets", will also increase its sales of international high-end brands on the platform by 24% year-on-year in 2023, and wearable products such as clothes have been favored by a large number of young people. In the second quarter of this year, the number of active members of Vipshop increased by 11% year-on-year, contributing 47% of online spending.
Recently, Guangzhou has launched a trade-in subsidy for home appliances, as one of the platforms for this event, the home appliances on Vipshop themselves have platform discounts, and now they are superimposed with government subsidies. Since September 2, the sales of air conditioners on the platform have increased by 79.25% year-on-year, and the sales of laptops have increased by 267.84% year-on-year, which also shows the appeal of discount retail.
Discount retail is crowded with young people who are looking for value for money and quality of life. Young people's consumption concept has changed, and they want both quality and low price. In the wave of discount retail, young people are redefining a new era of consumption with their consumption behavior.