preface
In this modern society that pays infinite attention to clothing, food, housing and transportation, dressing and eating can basically be solved, and eating and dressing well, many people have also bought houses or lived in old-fashioned communities, at least they are their own one-third of an acre, but what about travel?
As of 2024, the number of cars in China will reach 319 million, followed by the United States, with 283 million, ranking one or two, but the specific analysis found that the United States, with a population of 335 million, can almost be called one per person, but China is different, and the average family has one is very good.
The existence of such a phenomenon is not only the difference in national conditions, but also the difference in the automobile industry and concept.
However, there are huge differences between each car company, and the business situation and philosophy of each country are also different, resulting in the essential profit difference between several automobile exporting countries in the world.
For example, the Japanese car that Xiaori is proud of, its domestic leading enterprises once won the title of "the world's car company sales champion" in the first half of the year.
However, for the United States, which is indispensable in the industrial and automotive industries, their auto giant brand sales and profits are not satisfactory, and their leaders in the field of new energy vehicles are worried.
So how much RMB have the American and Japanese car giants made in the past 100 years? What are the reasons for such a huge disparity? And most importantly, how are the Chinese auto giants performing?
The Japanese system is very powerful
If Japanese car companies occupy a large share in the world, then Toyota can definitely be called the leader and leader of Japanese cars, with the advantages of good quality, high reliability, excellent fuel economy, safety and innovation.
For Chinese drivers, the Japanese high quality and low cost performance are definitely the absolute driving force for its development to this 87 years.
As of the news given by China Economic Net on August 20, there have been 10 major international automobile manufacturers that have successively announced their financial reports for the first half of the year, among which Japanese cars are the leader, accounting for 7 seats in one country.
Among them, in terms of profits, Toyota topped the list, with a net profit of 15.9 billion US dollars, almost twice as high as the second Volkswagen Group's 8 billion yuan, and a year-on-year increase in net profit of 20%, which can be described as a rapid development momentum.
The first half of this year is an extraordinary time node for the automotive industry, because of the impact of the price war, Volkswagen, BMW, Mercedes-Benz and other German cars are complaining about hardship, and they are becoming less and less profitable!
However, looking at Toyota's financial report, Japan not only increased its quarterly turnover by an average of 10%, but also soared in profits, which is a significant achievement for Toyota's competitiveness in the international market.
Combined with the first three months of this year plus April-June, Toyota's final net profit in the first half of 2024 will be 2.33 trillion yen, or about 110 billion yuan, and its strength should not be underestimated!
U.S. new energy lacks propulsion
If Musk is the real-life version of Iron Man, then Tesla is his "Stark Industrial Empire", a veritable pillar, and many people don't even know Musk when they see Tesla.
Tesla's slogan "Accelerate the world's sustainable energy transition" also confirms its development concept and direction, because it sells pure electric vehicles, so its creation has only been 21 years, initially due to cost control, the two original founders have left the company, Musk investment took over as the "number one".
In the past few years, Musk has successively reformed internally and raised external financing, from Musk's dilemma as CEO to listing in only 6 years, which is not a business miracle, and now in 2024, the company has a total of 121,000 employees, which is a veritable world-class.
However, looking at the financial reports for the first and second quarters of 2024, Tesla's "examination papers" are generally unsatisfactory, with total revenue of $21.3 billion from January to March, down 9% year-on-year, and net profit of $1.129 billion, down 55% year-on-year.
It is not difficult to see that although the overall revenue is okay, with the rise in prices, the increase in raw materials and labor costs, Tesla is really not profitable in the first three months, compared with the same period in previous years, it has dropped by more than one and a half stars, but more than half!
Although there was a net profit of 14.94 in the second quarter, it still had a year-on-year decline of 45%, and the sum of the first and second quarters was 2.623 billion yuan, which was converted to 18.6 billion yuan.
The reason for this is that the production volume has decreased, with a total of 410831 units in the second quarter, a decrease of 14%.
The second is that operating expenses have increased significantly, from 2.134 billion US dollars in the same period last year, to 2.973 billion, an increase of nearly 40%, so can profits not decline?
Compared with Tesla, the leading brother of Chinese car companies is much more faceted.
China soars into the sky, powering trains
In the first half of 2024, BYD will deliver 983,000 vehicles, a year-on-year increase of nearly 40%.
In terms of net profit, BYD is even more stamina, and if it doesn't, it will be a blockbuster! The net profit in the first half of the year reached 13.63 billion, a year-on-year increase of nearly 25%, and the volume of pure tram sales has reached 90% of Tesla, and the new energy is 94% more than Tesla!
The reason why the valuation is not as high as Tesla is the result of comprehensive considerations, such as Tesla's advantages are brand image, no barrier restrictions, and high technology components.
However, Tesla's performance is far worse than BYD's in terms of sales volume and gross profit margin, which is BYD's incomparable scale advantage, and the economic benefits brought by it are not the same.
Looking at the sales price and gross profit in the past few years, BYD found business opportunities and adjusted its strategy in time to fight a "price war", from the average price of 179,000 yuan per vehicle in 2021, to 180,000 yuan in 2022, and then to 160,000 yuan in 2023.
They found that the gross profit of 160,000 and 180,000 had hardly changed, one was 36,700 and the other was 36,800, and in this case, why not further reduce the price and make small profits but quick sales under the slogan of "close to the people"?
Therefore, starting in 2024, BYD will successively launch a variety of people-friendly models, and the existing vehicles will be able to sell at an average price of 142,000 yuan in the first half of the year, because the cost has also been reduced, each car has earned 500 yuan less, but the sales volume brought by it has increased exponentially!
When BYD's R&D funding far exceeded Tesla's, we knew that BYD was not only fighting a "price war", but also a scientific research project war, a brand war, and a technology war......
In 2023, BYD's R&D expenses will be 11.6 billion yuan higher than Tesla's, which shows that their investment in maintaining and improving the brand image and product technological performance, so that it can continue to develop, is the internal driving force and core competitiveness.