On September 9, the 2024 Douyin E-commerce Author Ceremony was held in Shanghai, which comprehensively elaborated the latest development status of the Douyin e-commerce platform, interpreted the new opportunities faced by e-commerce authors, and released the VALUE author's business methodology and a series of support policies. At the ceremony, the honors of Outstanding Author of the Year, Influential Author of the Year, Breakthrough Author of the Year, Influential Institution of the Year, Selected Alliance Service Provider and "Expert" Author were announced one by one.
Their stories will undoubtedly bring more inspiration and reference to more authors, institutions and service providers who plan to join Douyin e-commerce, and will also enable more e-commerce authors and other ecological partners to make a smooth transition and bloom greater value with the help of the platform.
01 The annual honor list of the platform was announced, and all partners worked together
At this year's ceremony, 18 high-quality e-commerce authors received annual honors, including 1 outstanding author of the year, 8 influential authors of the year, and 9 breakthrough authors of the year, so as to encourage more e-commerce authors to devote themselves to the e-commerce career of Douyin.
@与辉同行 won the "Outstanding Author of the Year", and at present, it has formed three major business sections of culture, cultural tourism, and agricultural products, as well as four IP content columns: Reading Mountains and Rivers, Breaking 10,000 Volumes, Good Reading, and Love Life, aiming to bring valuable live broadcasts to more users.
Outstanding Author of the Year - Walking with Hui
The honor of "Influential Author of the Year" is generated based on a multi-dimensional comprehensive evaluation, and it is a group of e-commerce authors with excellent comprehensive strength and their own characteristics on the Douyin e-commerce platform. @董先生 Carry out traceability live broadcasts, and insist on bringing consumers a live broadcast experience with good reliability and ornamentation; @Guangdong couple, who have broken through sales results many times, has a distinct personality, bringing users not only good prices and good things, but also more emotional value; There are also @Dongfang Selection and @Jia Nailiang, who are attentive to the selection of products and honest to users, to help consumers better understand the brand by focusing on the production process, source of raw materials, quality control and screening of products.
There are also authors such as @李chennic , @刘媛媛 , @琦儿Leo , @云上珠宝 , etc., all of whom continue to output good content on Douyin e-commerce, gain a lot of traffic and attention, harvest business growth, and realize their personal career dreams.
In the past year, with the help of the platform, a group of people have continued to break through themselves and bring more good content, good products and good services to fans. @陈赫, @蔡磊破冰驿站, @东北雨姐, @李好, @米奇沃克斯, @萌叔种草大户, @舒畅, @四火姐姐, @田亮 & Ye Yiqian 9 e-commerce authors won the honor of "Breakthrough Author of the Year".
A number of MCN institutions and service providers that have in-depth cooperation with Douyin e-commerce and jointly build a prosperous career have also received annual honors issued by the platform, including 9 "Influential Institutions of the Year" and 5 "Selected Alliance Service Providers".
02 Vertical authors stand out and walk together in multiple tracks and fields
The Douyin e-commerce platform is active with a large number of e-commerce authors who focus on vertical tracks, and they have won the love and popularity of users in their respective fields. The ceremony awarded the honor of "connoisseur" to the e-commerce authors who stood out in the vertical field, covering five major industries: fashion trends, beauty and personal care, digital sports, cultural life, food, pastoral and leisure, with a total of 29 vertical "experts".
For example, the author of "Fashion Trend Expert" @Chai Biyun, from "Spice Girl's Summer" to "Mint Mambo", expresses himself frankly in each wave of trends, and helps set off fashion trends with personalized outfits; "Beauty and personal care expert" @多余和毛毛姐 has countless fans in the funny live broadcast circle, starting from the user's sense of experience, his product introduction can often accurately poke the user's careful thoughts, and is loved by everyone; "Digital Sports Expert" @天元邓刚 Because the fishing "cool drama" of "Heikeng Pan Boss" is well-known to everyone, consumers attracted by his video have left messages to buy the same model, and after broadening the sales scene through live broadcast, "Tianyuan Deng Gang same style" has become a hot seller; "Cultural life expert" @主持人周洲 affectionately known as the "second sister" by fans, with her sincere sharing of good things, she has gained the trust of users and also driven the spread of knowledge; "Food Pastoral Leisure Expert" @幸福一家人周甜丽 Record the real life in the small village at the junction of Sulu, Henan and Anhui with video, and promote the spread of local agricultural products to all parts of the country.
Fashion connoisseur
Beauty and personal care connoisseur
Digital sports expert
Connoisseur of cultural life
Food, idyllic, leisure connoisseur
03 The traffic mechanism is inclined to good content, and the platform policy support helps development
For a long time, Douyin e-commerce has been continuously optimizing mechanisms, providing tools and creating opportunities to help e-commerce authors do a good job in content and service, and continue to accumulate personal comprehensive influence. This year's ceremony also announced a series of policy support plans, which implement hierarchical support according to the author's development stage, so as to help authors at all stages obtain appropriate methodologies and tools to accelerate the pace of growth.
In order to better help e-commerce authors grow, Douyin e-commerce released the "VALUE Author Management Methodology", emphasizing good content and good transactions, so that traffic is more "valuable". In terms of policy, the "New Author Debut Program" was launched for new authors; For potential authors, the "anchor training camp" will be launched offline; For authors in vertical fields, there is a "Specialist Program" covering five key opportunities tracks, including pets, sports, digital, beauty, and alcohol.
The platform welcomes more outstanding e-commerce authors to join, based on good content, good goods and good services, and continues to grow upward with the support of new methodologies and platform policies, becoming "double high authors" with both content and transaction power, and working with users, merchants, institutions and service providers to achieve ecological win-win.