Since its release, China's first triple-A game masterpiece Black Myth: Wukong (hereinafter referred to as "Black Myth"), has remained very popular, not only attracting the attention of players around the world, but also setting off an unprecedented boom in breaking the circle. The attention of its main creative team has also risen.
In Xinhua News Agency's interview video with Feng Ji, the producer of "Black Myth", some attentive netizens found that the main creative team of the game used an ergonomic chair made by JD.com's own brand. On the relevant recruitment website, the "Black Myth" R&D company has taken the ergonomic chair as one of the designated benefits provided to employees, which has aroused the envy of many netizens.
The Z9 Elite2 ergonomic chair made in Beijing "supports" the main creative team of "Black Myth"
From development to launch, Black Myth went through 6 and a half years. In order to present a better quality of the game, the main creative team of "Black Myth" works an average of 10 to 12 hours a day, sometimes even longer. It is not difficult to see from the "Black Myth" R&D company's ergonomic chair as a designated employee benefit that when sitting for a long time becomes a norm, sitting comfortably and healthily has become a rigid need. A good ergonomic chair can not only take care of people's physical health, but also effectively ensure work efficiency.
Take the Z9 Elite2 generation ergonomic chair made in Beijing as an example used by the main creative team of "Black Myth", which is jointly created by Beijing Made in Tokyo and Yongyi Company, the "first stock in the chair industry" in China. The product has 30 levels of man-machine adjustment, 10 levels of lifting, millimeter-level adjustment of the backrest, and a 3D suspension lumbar support, which can not only accurately support the user's lower back, but also adapt to the front and back adjustment according to its recline strength. This ergonomic chair is also equipped with a patented adaptive gravity sensing chassis technology, which can adjust the support strength according to the user's weight, so that users with small weight can easily lean down and users with large weight can lean back with sufficient support.
According to statistics, one week after the launch of "Black Myth", the sales generated by the search term "gaming chair" made in Beijing increased by more than 10 times year-on-year, and the search for the same Z9Elite2 generation ergonomic chair increased by more than 7 times year-on-year. In the past two weeks, the back-end customer service of Beijing Tokyo Manufacturing has received an average of hundreds of procurement and customization requests for this ergonomic chair every day. At present, Beijing Tokyo Manufacturing has urgently communicated with upstream factories to expand production capacity and actively stock up to ensure that the needs of each user are met.
Focus on product function upgrades and ultimate cost performance, and comprehensively deepen the layout of ergonomic chair categories
According to data from JD.com, since the release of "Black Myth", the search volume of peripheral equipment such as gaming chairs and ergonomic chairs has increased by more than 8 times year-on-year. Whether it is a "destiny man" immersed in the wonderful plot and exquisite pictures of "Black Myth", or a workplace worker in the office, you need an ergonomic chair that suits you.
Since entering the ergonomic chair track in 2021, Beijing Tokyo Manufacturing has successively launched three series of ergonomic chair products, Z5, Z7 and Z9, from entry-level basic models to high-end upgraded models, fully meeting the needs of different scenarios such as workplace office, lunch break, home office and entertainment. "Each ergonomic chair made in Beijing is independently developed and newly molded according to different target groups, just to bring consumers the most comfortable sitting experience and the most affordable price." The product manager of Beijing Tokyo Manufacturing said.
In April this year, the company launched the first Z7 Pro ergonomic chair with its own design and development and appearance patent. It is understood that this product achieved 4,000 highlight sales in the first month after its launch, which was well received by consumers. The daily price of the Z7 Pro ergonomic chair is only 589 yuan, which truly realizes the feeling of leapfrogging in the 100 yuan price range.
It is reported that this product took two years from development to landing, collected the core support area data of 1,400 users, and analyzed it according to the personalized sitting habits of different users. Whether it is the functional design of 5-level flexible lumbar support, 4D dual-axis headrest, 3D armrest, cloud pressure relief cushion, etc., or tens of thousands of extreme tests before the product is launched, it reflects the ultimate control of product function and detail quality.
At present, ergonomic chairs are being upgraded from the needs of some specific groups of people to the choice of most consumers. "In the future, we will uphold the original intention and concept of more comprehensive functions, more cost-effective prices, and more suitable for more people, and use better products, more thoughtful services, and more affordable prices to let more people enjoy the health and comfort experience brought by ergonomic chairs," said the product manager of Beijing Tokyo Manufacturing.