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"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

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The cooperation between publishing houses and offline bookstores is broad and full of infinite hope. In this joint exhibition, the profound humanistic tradition and multi-form knowledge content services of Joint Publishing Co., Ltd., combined with the high-quality offline space and the important role of cultural landmarks, combine strong and precise grasp, and build a space integrating in-depth reading, interactive experience and cultural exploration for readers.

"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

Sanlian joins hands to bring new impetus to cultural communication

On September 1, 2024, at the new site of Fengrusong Bookstore on Zhongguancun Street, Haidian District, Life· Reading· Xinzhi Sanlian Bookstore and Fengrusong Bookstore jointly held a theme activity of "Re-reading Life". In this cooperation, Feng Irisong, a humanistic bookstore brand founded in 1995, and Joint Bookstore, which has gone through 92 years of ups and downs, are seeking new knowledge on different trajectories, and bringing books to each other. Under the new format of rapid transformation and iteration of the book market, this cooperation has realized the optimization and upgrading of content supply, improved the connection and interaction with readers, completed the in-depth integration of high-quality cultural brands, and also provided a successful practice case for reference research for the cooperation between social stores in the book industry.

After years of ups and downs, known as the "cultural coordinates of Beijing", Fengrisong Bookstore once bid farewell to the public eye, and over the years, many Peking University people and loyal readers are looking forward to its return. In the early summer of 2023, Feng Rusong Bookstore is back in Zhongguancun, in the southeast corner of Peking University. As the "spiritual home of intellectuals", the first entry of Joint Bookstore has brought fresh cultural blood to Fengisong Bookstore. On the second floor of the bookstore, an exclusive exhibition area of Sanlian is set up, which selects more than 100 kinds of high-quality humanities and social science books produced by Sanlian, displays high-quality special bound books, rough-edged books and signed books in the center of the exhibition area, and also sets up a stamp collection area for readers to stamp, demonstrating Sanlian's profound cultural heritage and commitment to knowledge dissemination. In particular, those classics that have condensed the emotions of countless readers, such as "Wu Mi's Diary", "People Are Sick, God Knows", "Survey Report on Ancient Chinese Architecture", etc., have added highlights to this special exhibition and attracted many readers to check in.

"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

Around the circular booth were 12 shelves with a total of 11 themes, showing the different aspects and styles of the books produced by Sanlian. The "List of Contemporary Scholars" displays a series of "contemporary academic" works, such as "The Collapse of the Celestial Empire" and "The Political Situation of the Qing Dynasty in the Late Qing Dynasty Before and After the First Sino-Japanese War", showing Sanlian's enthusiasm for fully participating in the construction of Chinese academic thought and tradition since 1986. "The Controversy between Ancient and Modern China and the West" includes works by Chinese and foreign cultural studies such as "On Intellectuals" and "Culture and the State", which deduce the fierce collision between the most culturally influential ideas in the world today. Books such as "Two Ends Don't Reach the Shore" and "The Turning Age" in the "Perspective on Modern China" section reproduce the hesitation and hardships of the Chinese nation in the past hundred years of struggle since modern times; "Understanding Art and Beauty" is a collection of masterpieces such as "Images: A History of Chinese Architecture" and "The Occasion of Heaven and Man" in the study of material and visual culture and art history. "When China's Stars Shine", it gathers 14 famous artists who can represent the "spirit of independence and the thought of freedom" in the past century, such as Chen Yinke, Qian Zhongshu, Lu Xun, Liang Sicheng and others, and the hand-me-down works published by Sanlian; In the "Here Comes the Author" area, authors who are still active in the academic field, such as philosopher Li Zehou and historian Xu Zhuoyun, have their own exclusive exhibition areas.

"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

In addition to the display of high-quality paper books, Sanlian also brought more digital and interactive content. In the "Tracing of Civilization" exhibition area, Sanlian combines books and audio to create a new cultural space experience that integrates listening and reading for readers. Question cards on the shelves, such as "For whom was the earliest surviving royal sacrificial garden in China built?" "What is the code for the strength of the Great Qin Empire?" etc., which stimulates the curiosity of readers and leads them to look for answers in books. The exhibition also set up a special area for Sanlian Digital "Library", showing the new trends of Sanlian Bookstore in the digital era. The area showcases Sanlian's most popular online courses, selected books, digital magazines and podcasts, meeting readers' reading needs for multi-topic and multi-form content. Readers can scan the code in this area to pay attention to the Chinese Reading Assistant, and receive an electronic version of the knowledge map of the Triad Civilization Tracing and an electronic card for the Chinese Reading Master Class Experience, starting the journey of digital learning and realizing the smooth connection between offline store entry and online experience.

"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

Finally, around the book display area, there is the store history display area of the Joint Publishing Company. Since its establishment in 1932, Sanlian Bookstore has been an important force in the publishing of Chinese humanities and social sciences. It has not only witnessed the changes in China's modern and modern history, but also served as an important platform for intellectuals to exchange ideas and disseminate knowledge. The store history display area of Joint Bookstore is not only a review of the past, but also a prospect for the future, inspiring the new generation of readers to continue to inherit and carry forward this humanistic spirit. In the store history area, the history of the establishment and development of "Sanlian Life Weekly", "Reading" magazine, "Philharmonic" magazine and "Juvenile New Knowledge" magazine is displayed in the form of a combination of paper periodical display racks and white window stickers, and at the end of the arc-shaped corridor facing Zhongguancun Street of Fengisong Bookstore, a Sanlian store history exhibition wall is made, so that readers can have a comprehensive understanding of the categories of Sanlian's periodicals along the way, and can also be inspired by the spiritual inspiration and cultural strength developed since Mr. Zou Taofen founded Sanlian for more than 90 years. Hand in hand with Mianyang Book City, build an urban cultural highland

As early as July this year, Sanlian Bookstore settled in Mianyang Book City, the longest, largest and most representative comprehensive physical bookstore in Mianyang with an overall appearance, realizing the high-quality integration of publishing enterprises and offline bookstores, not only expanding the influence of Sanlian's high-quality cultural content, but also helping Mianyang Book City become a new cultural landmark in the city.

Founded 65 years ago, Mianyang Book City has provided a possible new look for the development of physical bookstores in the future, through the introduction of a variety of cultural products of Sanlian Bookstore, Mianyang Book City not only reflects its professional advantages in the selection and accurate recommendation of book varieties, but also shows its unique function of building a cultural space and online and offline communication platform, displaying and selling more than 80 kinds of books online and offline, more than 100,000 kinds of cultural and creative products, and realizing "store pick-up, instant delivery, cloud warehouse delivery", reflecting the characteristics of new retail in the mobile Internet eraIt provides a powerful carrier for the publisher to accurately and quickly deliver high-quality cultural products.

The entry of Sanlian Bookstore in Mianyang Book City not only provides readers with hundreds of out-of-print books, rough books and autographed books by famous authors, but also brings audio lessons of the high-quality humanities knowledge platform "Chinese Reading", and more than 1,000 kinds of integrated media content such as digital magazines and audio books represented by "Sanlian Life Weekly" and "Reading". Behind these books, periodicals and media content is a huge group of outstanding scholars and experts in the field of humanities and social sciences, as well as the enthusiasm of Joint Publishing to serve readers wholeheartedly. Sanlian will also hold audio and video cultural exhibitions in the offline space from time to time, and invite famous writers and well-known editors to hold reading cultural activities in Mian.

The integration of social stores complements each other's advantages and embraces new opportunities in the market

The integration of social stores will be one of the key directions of the future development of Sanlian, which is conducive to promoting content co-creation and creating a core driving force for development. As a content producer, publishing houses can continue to explore and incubate high-quality content that meets market demand; Bookstores, with their unique space advantages and readership base, provide an ideal platform for content display and feedback. Since March this year, Joint Publishing has launched the "Joint Reading Program", inviting experts and scholars in various fields, such as Han Sheng, Huo Hongwei and Professor Sun Yinggang, and cooperating with offline bookstores to lead reading through lectures, reading clubs, field trips and research, and recommend ancient and modern Chinese and foreign classics and hot new books that readers are concerned about. In the exposure of the triple brand of Fengrusong Bookstore, Professor Liang Xiaomin also brought his new book "Looking Back at the Business Gang" to bring a unique knowledge sharing lecture to readers in the salon space on the fourth floor of the bookstore and signed it on the spot. In the near future, Joint Bookstore also plans to join hands with high-quality brands such as Jiangsu Phoenix to create more shop-in-shop spaces in cities across the country for brand display and expand more possibilities for community-store integration.

The cooperation between publishing houses and offline bookstores is broad and full of infinite hope. In this joint exhibition, the profound humanistic tradition and multi-form knowledge content services of Joint Publishing Co., Ltd., combined with the high-quality offline space and the important role of cultural landmarks, combine strong and precise grasp, and build a space integrating in-depth reading, interactive experience and cultural exploration for readers. It is hoped that in the market environment of digital transformation of the book market, the cooperation between Joint Bookstore, Fengisong Bookstore and other offline spaces can create a multi-dimensional, diversified, market-driven, and user-centered strategy, give full play to their respective advantages, continue to innovate, face challenges and opportunities, and continue to provide readers and friends with high-quality content and a spiritual home with a sense of belonging in a more lasting and far-reaching form and more diverse and accurate services, so as to achieve mutual benefit and win-win results among publishers, bookstores and readers.

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"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

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Triptych News | August 2024

"Re-reading Life": Joint Publishing and Fengisong Bookstore have deep brand integration

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