"Our sauce raw materials are genuine, the ingredient list is clean and healthy, and it is our source factory in Huairen, Shanxi Province, which is directly ......" On September 13, the reporter walked into the live broadcast room of Huairen Xinlong Lamb Food Co., Ltd., and the anchor was passionately introducing the company's mutton mushroom sauce to netizens.
Under the leadership of Chen Jianbo, the director of the workshop, the reporter came to the production workshop of mutton and mushroom sauce, the rich smell of mushrooms came to the face, and the busy figures of the workers came into view, cutting mutton, fried diced mushrooms, stirring bean paste, onions and garlic into puree, and then adding more than a dozen spices to fry, and the workshop was instantly filled with fresh and fragrant taste.
Chen Jianbo told reporters: "Our company's mutton mushroom sauce selects Huairen local lamb tenderloin, with unique production and processing technology and special mutton processing technology. It not only retains the characteristics of mutton, but also effectively reduces the smell of mutton, so it sells particularly well. ”
Huairen Xinlong Lamb Food Co., Ltd. relies on Huairen sheep breeding, agricultural planting resources, combined with its own advantages, independent research and development of "strong old" brand sauce products, in accordance with the "high standard screening, fine processing, value-added extension, personalized packaging" production of products, not only to meet customer needs, to achieve the industry leading, but also to fill the gap in the market mutton sauce products.
Wang Guoxiu, sales director, said: "The company mainly produces 20 kinds of products such as mutton mushroom sauce, mutton chili sauce and beef sauce, among which the annual production capacity of mushroom sauce and beef sauce is about 100 million bottles. Sales are mainly divided into online and offline two sectors, online Pinduoduo, Taobao, Douyin, Kuaishou, and we have reached in-depth cooperation with many head e-commerce experts and institutions, offline sales are not only in Beijing, Shanghai, Guangzhou, Shenzhen and other places, but also in the surrounding and local small supermarkets are very popular. ”
Since its establishment six years ago, Huairen Xinlong Lamb Food Co., Ltd. has built a 100,000-level aseptic workshop, with an annual output of 100 million bottles of mutton chili sauce and mutton mushroom sauce, with an annual output value of 1 billion yuan. In 2021, the company was rated as a provincial key leading enterprise, and successively won the honorary titles of national AAA integrity enterprise and national 3.15 quality and trustworthy rights protection reputation unit.
The reason why the mutton sauce produced by the company sells well and has a good reputation in the industry is due to the vigorous development of the Huairen lamb industry in recent years. As a demonstration base for "one county and one industry" sheep breeding in Shanxi Province and a lamb supply base for retail industry in Shanxi Province, Huairen City has successively registered 16 lamb series product trademarks such as "Saiwai Xian", "Da Cai Di", "Shuomei · Yinyang" and "Sanggan River" around the unified logo of "Huairen Lamb", and has successively researched and developed 33 series of 168 varieties of high value-added mutton products such as quick-frozen segmentation, cooked food conditioning, and convenient leisure. At present, the brand value of "Huairen Lamb" has reached 4.678 billion yuan.
Wen Jianqiang, chairman of Huairen Xinlong Lamb Food Co., Ltd., said: "In the next step, we will increase innovation and research and development on the basis of the original mutton chili sauce and mutton mushroom sauce, develop more new products, and promote the mutton sauce series products of the 'Qiang Laohan' brand to the world, so that people all over the world know that Huairen lamb has good quality and more fragrant sauce." ”
Source: This is Shuozhou
Editor: Ma Shijie
Re-examination: Li Chi
Final review: Yang Qiang