From "Priority Experience" to "Rational Consumption": Fairness and Privilege in Technology Product Marketing
In this era of information explosion, mobile phones, new products, and high-tech have long become an indispensable part of our lives, imagine a person on the street discussing the latest release of the three-fold mobile phone with great interest, next to a large group of consumers queuing, if someone experiences the cool new mobile phone in advance, everyone will definitely be envious, the well-known scholar Lai Yueqian and the media person Zhou Yuqin and his wife's "priority experience" event, as if on this social psychological stage ignited countless sparks of discussion, "equality" and " Next, let's take a deep dive into this public opinion turmoil and reveal the battle between fairness and privilege we face in technology consumption
This phenomenon is not unfamiliar, with the evolution of marketing techniques, stars in the entertainment industry have sprung up like mushrooms after a rain to become spokespersons, not to mention mobile phones, even smart home products, computers can be hung with their names, those shining spokesperson identities, what do they give consumers? Is it endorsing the brand, or is it sowing the seeds of market inequality? Today, like a detective, we explore this seemingly ordinary but profound incident from various angles
A discussion about privileges
Lai Yueqian and Zhou Yuqin couple's "one step ahead", let us have to reflect on this phenomenon, as public figures, the speed at which they get a new mobile phone is simply staggering, but this has caused dissatisfaction among many netizens, they believe that this phenomenon is undoubtedly unfair to ordinary consumers, celebrities, scholars always seem to be able to enjoy the most cutting-edge science and technology dividends, while ordinary people can only be willing to be "spectators", the distance between them, as if separated by countless levels
The picture comes from the Internet
It's not so much envy, it's a kind of helplessness, just imagine, if ordinary people can experience these new products for the first time, I'm afraid the evaluation of the brand will be more comprehensive, and our society will have an extra "equal" background, but between celebrities and brands, the market has obviously established such a "priority" rule, and the voice of consumers is particularly weak at this time
The role of star power in tech marketing
Celebrities are undoubtedly the most shining halo in modern marketing, and many technology brands have found that with the influence of these public figures, they can undoubtedly bring great exposure to their products, and they are like messengers of love, bringing the latest technology to every corner, behind this brilliance, brands seem to be a little lost
Is the quality of the product important, or is the aura of traffic more attractive? Sometimes, this choice is not easy, if the quality of the celebrity endorsement product is not up to standard, the halo of the star is likely to be quickly covered, we see that more and more brands are seeking star effect but have to face the risk of "star collapse".
Reflected in the market, celebrity endorsements sometimes even replace morality and product value, and many consumers have more doubts in their minds when faced with such a situation: Do I really need this product or am I just affected by the craze brought up by celebrities?
Priority Experience: The double-edged sword of privilege
The picture comes from the Internet
Although the privilege of "priority experience" given by the brand can increase attention in the short term, to a certain extent, it also lays a hidden danger for the brand.
This then sparked another discussion: how to promote the market to maintain fairness, and this problem, in fact, is a bit like climbing in the mountains, the higher you climb, the more you can experience the change of climate, some brands in order to improve the user experience, choose to cooperate with celebrities to attract attention, but this makes those users who are not allowed to access the new products feel helpless
In order to ensure that a balance can be achieved between fairness and privilege, some brands have gradually adopted a "two-way" marketing strategy, in addition to letting celebrities endorse, they have also begun to cultivate ordinary users as part of the product spokesperson, which to a certain extent, creates security for users, and allows them to find their own place under the scrutiny of many eyes
Rational consumption: the concept of consumption in the new era
In recent years, with the acceleration of information circulation, consumers' purchasing motivations are also changing, who said that we can only blindly follow a certain star? Nowadays, more and more people are beginning to pursue a more rational view of consumption when they have information, and in their eyes, the actual value of the product is far more important than the star halo
In the blink of an eye, the existence of social media has made consumers more rational in their purchase decisions, and more people have begun to pay attention to the performance of the product itself, the unexpected added value and the fit between personal needs and the brand, instead of blindly following the trend just because a celebrity has used it
The picture comes from the Internet
With the awakening of this awareness, many brands are also appropriately adjusting their strategies, and how to attract the target audience through real user reviews has become a new topic between brands and consumers
Build a fair market environment
In today's society, fairness is becoming more and more important, and in the face of the increasingly complex structure of the consumer market, brands, industry regulators and consumers should work together to build a fairer and more transparent consumption environment
Brands should take the initiative to take responsibility, pay attention to market reputation, improve product quality, and actively guide consumers to understand the true value and function of technology products, consumers should also improve their judgment and identification ability, rationally treat all kinds of publicity and marketing in the market, regulations and regulatory agencies should also keep up with the pace of social development, more supervision of unfair market behavior, and strive to protect the rights and interests of consumers
Looking to the future, the development of science and technology should be able to benefit everyone, and we want not only longevity and upgrading, but also a fair, transparent and valuable market space
epilogue
The picture comes from the Internet
From the priority experience of Lai Yueqian and Zhou Yuqin, to the star effect, rational consumption, and market fairness, this series of phenomena has not only triggered consumers' deep thinking, but also left a deep imprint in the global tide of science and technology
On this road of pursuing fairness and privilege, there may not be a final answer, but this is already a profound and complex social issue, and each of our experiences and thoughts will be an important part of this grand proposition, promoting social progress, and making scientific and technological development truly serve mankind, which is the responsibility and mission of the future