A taste of hometown, a little lovesickness. Boluo Futian choy sum, which can only be eaten in winter on weekdays, can now be tasted in mooncakes. Recently, the reporter visited and learned that a moon cake that is integrated into Futian cabbage sum in the production is favored by many Boluo citizens. The Mid-Autumn Festival is approaching, and this Futian cabbage mooncake has ushered in a sales peak.
On September 12, the reporter saw in the Yunlong Royal Catering Enterprise located in Yuanzhou Town that various flavors of cabbage mooncakes such as ginger double reed white lotus paste, golden leg five kernels, custard flowing heart, black truffle cloud leg and other flavors occupied the "C position", attracting many customers to come to buy. "Futian cabbage sum is our Boluo specialty, and only the land of Futian can grow this unique taste." Mr. Wen, a customer, said that he likes to eat Futian choy sum very much, and he did not hesitate to buy a few boxes of choy sum mooncakes when he saw them on sale, and in addition to tasting them with his family, he also shared them with his friends.
The development of choy sum mooncakes is not accidental. The reporter learned that Chen Hongyun, the founder of the company, is a native of Boluo Futian and has special feelings for Futian cabbage, a specialty of his hometown. Unlike most farmers, he started in the catering industry, and after becoming a large-scale catering enterprise, he "switched" to return to agriculture. At present, the company has planted more than 230 acres of cabbage in Aoling Village, Futian Town, and is the largest cabbage grower in Futian Town. In order to further expand the sales channels of Futian cabbage sum and realize the diversified sales route of Futian cabbage, the company has developed a variety of Futian cabbage extension products such as Futian dried cabbage, cabbage buns, and choy sum hot sauce as early as a few years ago.
"We want to attract more diners so that they can taste the taste of home even in a foreign land." Chen Shaode, brand director of the company, told reporters that the company will start to develop cabbage mooncakes in 2022, and will also carry out taste innovation according to the needs of consumers every year, so that diners have more choices.
Chen Shaode told reporters that next, they will take Futian cabbage as the core to establish a Futian cabbage supply chain from source production to product production, warehousing and sales, and better push Futian cabbage to the market, so that Futian cabbage and Boluo agricultural products can go out of Boluo and Guangdong, and reach the tables of consumers all over the country. "While we are extending the lifeline of Futian cabbage, the related agricultural products can also radiate to farther places, so that more diners can eat our good ingredients." Chen Shaode said.
It is understood that Futian cabbage is one of the characteristic agricultural products of Futian Town, Boluo County, because of the good local soil, good water and good climatic conditions, it is very suitable for planting cabbage, which has created the characteristics of Futian cabbage with fresh and tender quality, sweet and delicious, crisp and no residue, and rich vegetable flavor. In recent years, Futian Town has vigorously encouraged vegetable farmers to plant Futian Choi Sum, develop Choi Sum element products, and attach importance to the brand building of Futian Choi Sum. Since 2010, Futian Town has held a number of consecutive Futian Choi Sum Tourism Festival, using Choi Sum as a medium to promote Futian Choi Sum and the town's tourism resources, attracting more and more tourists to Futian Town to play, and helping vegetable farmers to expand their sales channels.