The difficulty of selling mooncakes has almost become a hot topic during the Mid-Autumn Festival every year. Mooncakes, which once symbolized reunion, are now facing the embarrassing situation of declining sales. Netizens have discussed the reasons why mooncakes are difficult to sell, attributing it to factors such as improved health awareness, complex ingredient lists, low cost performance, and economic downturn.
In the past, in the era of material scarcity, mooncakes, as a high-sugar, high-fat holiday food, carried people's desire for "abundance". During the New Year's holidays, it is a rare enjoyment to be able to eat a bite of sweet moon cakes. With the development of the economy and the great abundance of material life, people no longer lack high-calorie food, and the demand for moon cakes has naturally risen from physiological needs to higher levels of psychological needs.
With the improvement of health awareness, people are paying more and more attention to eating healthy, and mooncakes with high sugar and oil are gradually labeled as "unhealthy". Young people, in particular, are more inclined to choose low-sugar, low-fat, and fresh foods. As a traditional festival food, mooncakes are contrary to the modern concept of healthy diet due to their high sugar and high oil characteristics, and it is naturally difficult to win the favor of the younger generation.
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For many young people, the Mid-Autumn Festival is just an ordinary holiday, they no longer attach as much importance to festival rituals as the older generation, and the emotional connection to mooncakes has gradually faded. In recent years, the downward pressure on the economy has increased, corporate and individual consumption has become more rational, and the demand for gift markets has shrunk, which has also indirectly affected the sales of moon cakes.
With the development of the times and the continuous emergence of diverse cultures, the younger generation's sense of identity with traditional culture has gradually decreased, and the sense of ritual of traditional festivals has gradually faded. As a symbol of traditional culture, the cultural value of moon cakes is gradually declining in the hearts of the younger generation.
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