Text|xy
Entertainment boiling point
Hear "Are you ok?" The first thing that comes to everyone's mind is probably Lei Jun's figure.
The evaluation of Xiaomi products may be mixed, but for Lei Jun, few people say that he is not good.
There are so many "big guys", why do you only have such a high opinion of Lei Jun?
Technology changes the world
When he first started his business, Lei Jun quickly assembled a team of team members who were elites in various fields.
But a company must have its own brand name and logo.
At that time, the venue for the preparatory meeting was in a teahouse, and there was a hall called "Xuande Hall".
Someone in the team proposed to use the name "Xuande", which has the feeling of national style, and it is domestic when I hear it.
But it really doesn't sound like a technology company, and it wants to be named "Red Star".
However, because the brand name of Erguotou is called Red Star, I had to give up.
After many discussions, they finally decided to name it "Xiaomi".
On the one hand, millet is something that ordinary people often eat, which sounds very down-to-earth; On the other hand, "MI" is an abbreviation for mobile internet, which shows that this is an internet technology company.
After a few people drank a bowl of millet porridge, they decided on this name, but how to design the logo?
The first version of the Xiaomi logo added "Xiaomi" elements to the box, and the overall style was concise and clear.
The orange-red background represents energy, passion and blood.
What's special is that Xiaomi's logo is a "heart" upside down, which also contains their expectations.
The heart-shaped pattern symbolizes Xiaomi's care and intentions for users, and the missing point means that users save a little heart.
Due to financial constraints, the office environment was rudimentary, but this did not affect the enthusiasm and morale of the team members.
The initial positioning of the product was for the public, and they have been continuously improving the cost performance of the product over the years.
Their original intention is to "let everyone feel the fun of technology", and Xiaomi has indeed done it, entering thousands of households with high configuration and low price.
But the main reason why Lei Jun can be praised by people must be his sincerity.
Sincerity is nirvana
As the CEO of a large company, Lei Jun attaches great importance to communication with consumers.
He often communicates with consumers through social media, press conferences and other channels to understand their needs and listen to users' opinions and suggestions.
At the press conference, he will introduce the advantages and disadvantages of his products in the most concise and easy-to-understand language, so that everyone can understand.
For consumers' questions, he will always answer everyone's confusion with the most sincere attitude and the most professional knowledge.
In a series of links such as product development, production, and testing, we strictly control the quality and make products with heart.
This sincere pursuit of products has allowed Xiaomi to stand out in a highly competitive market and win the recognition of consumers.
"The success of Xiaomi is also the success of Xiaomi people, and the success of an enterprise is also the success of a team. Whoever has fierce talent will be able to defeat his opponent in the market. Employees can be with the company, the company can become bigger. ”
Xiaomi Group advocates "people-oriented" and allows employees to develop, and he often has lunch with employees and opens doors for employees.
All kinds of behaviors, how can there be a little "boss" demeanor, isn't this a proper confidant elder?
When someone else is spoofed, they generally get angry and even send a lawyer's letter to court.
But he was different, and after laughing, he chose to "join if he can't beat it", and bought the copyright with a wave of his hand.
近日推出的“Are you OK”手型版气门芯帽引起了广泛关注。
Because a similar design has been made on the Internet, Xiaomi responded positively: it has contacted the original designer to purchase the copyright.
When a user came to buy a car, he not only took a photo with a smile, but even helped him open the door.
"79 eyebrow pencils are too expensive and I was scolded for not working hard, and I bought a CEO with a body price of more than 200,000 yuan and a price of 100 billion to help me open the door."
And as a successful person, he does not have a "daddy" preaching, only trust in young people.
"Don't give too much advice to young people, just trust them."
181 height, no beer belly, not bald when a programmer, polite and personable, who doesn't like such a man?
This makes him significantly different from other "bosses".
But the biggest difference is "first love is a lifetime".
That year, Lei Jun and Zhang Tong both entered Wuhan University with excellent results.
The two were attracted by each other's talent and character, and gradually got to know each other and fell in love.
Their campus romance is innocent and beautiful, and the two help each other in their studies and support each other on the road of life.
After graduation, the two got married, had a daughter, and had a happy family.
While running the family and supporting her husband, Zhang Tong is also shining in her own field.
Both have a common trait, which is kindness.
Don't be discouraged by being small
Lei Jun advocates "technology for good", and he did.
Senior brother Chen Dongsheng donated a "small goal" to his alma mater, and Lei Jun also donated to his alma mater, Wuhan University, under the inspiration of "senior brother".
No more, no less, just a small goal, minus a dollar.
This is to remind future students not to have a comparison mentality when donating to the school.
The husband and wife have donated money to their alma mater many times to support the development of their alma mater.
While he is grateful to his alma mater, he also has a strong sense of social responsibility.
Ten years of trees, a hundred years of people, the importance of education is self-evident.
Xiaomi founded the "Xiaomi Public Welfare Foundation" and set up projects such as the "Xiaomi Scholarship and Grant".
Thanks to their persistence, a total of 7,780 students and 525 young teachers have been funded so far.
Xiaomi also donated 500 million yuan to establish the Beijing Natural Science Foundation-Xiaomi Innovation Joint Fund.
This fund aims to support professional research in this direction and promote scientific and technological innovation and the transformation of achievements.
After all, "innovation is the first driving force for development", and the establishment of the fund is undoubtedly a support for the innovation-driven development strategy.
But they do much more than that in terms of public welfare.
Heavy rains in Zhengzhou in July 2021 brought floods, resulting in many people killed and missing, and caused huge losses to the affected people.
For the affected areas, the infrastructure has been severely damaged and the economic losses have been enormous.
When one side is in difficulty, many enterprises have reached out to help, investing manpower, material and financial resources to help rebuild the disaster area.
Xiaomi also took immediate action, donating 50 million yuan to the disaster area to rescue the injured and purchase relief materials.
Not only that, but they also urgently mobilized resources from across the group to collect and deliver supplies needed to the affected areas.
All employees of Xiaomi Henan Branch also actively participated in disaster relief activities to help the affected people.
Their donations have inspired more businesses and individuals to participate in disaster relief efforts.
Xiaomi also pays attention to the field of ecological protection, and actively organizes and participates in various public welfare activities.
These public welfare actions also let the public see that Xiaomi is a warm enterprise, and Lei Jun is a responsible entrepreneur!
I look forward to Xiaomi continuing to grow bigger and stronger and benefit more people!
Information sources:
Xiaoxiang Morning News: I personally played the stalk! Lei Jun installed the Are you OK valve core cap on his car, revealing that he had bought the copyright
Sina Finance: Lei Jun calmly talks about courage, Xiaomi has passed the most difficult hurdle
Sina Finance: Lei Jun: From a tech giant to a "veteran" in the automotive field
Image News: Lei Jun responded to donate 1.3 billion to Wuhan University: when he won the scholarship, he vowed to return 10,000 times
Red Star News: Lei Jun talks about donating to Wuhan University: No matter how much you donate, it is love for your alma mater