On the eve of the Mid-Autumn Festival, the head account of the online anchor "Three Sheep" has been in turmoil recently. After the "Momo Incident", the "Hong Kong Meicheng Mooncakes" that were brought in have attracted great attention from everyone, which can be described as: "The house leak coincided with overnight rain".
At that time, Brother Xiao Yang said that this "Hong Kong Meicheng moon cake" is a high-end brand in Hong Kong, with a good taste, "100,000 orders were sold in one day last year" and can be taken home for just over 100 yuan.
However, some netizens found that the mooncake could not be retrieved on Hong Kong's largest online shopping platform, HKTVmall, and there was no offline sales point in Hong Kong.
And its real price has also been deeply picked up by the majority of netizens, the original version of Meicheng moon cakes can buy three boxes for 59 yuan; However, after the three sheep were officially put on the shelves, the price was changed to 169 yuan, this moon cake is an ordinary moon cake in China, but it was given "Hong Kong aristocratic blood" in the live broadcast, and the price soared nearly three times, and many consumers were angry.
This incident also attracted the attention of local media in Hong Kong, and the headlines directly reported the "Meicheng" copycat mooncake incident. During the finals of Miss Hong Kong, a reporter mentioned the Meicheng moon cake incident to Zeng Zhiwei, just said the word "moon cake", Zeng Zhiwei's face changed slightly and pretended not to hear it, and he hurriedly released the microphone and fled the scene.
But that didn't put an end to it.
Because some people placed an order to buy products in the live broadcast room, in addition to eating them themselves, some people gave them to relatives and friends, and some gave them to employees as company benefits. However, the reply was not "vague" that moon cakes belong to the seasonal special food category, and do not support 7-day no reason to return and exchange services, and even the customer service is directly "invisible", which is an instant slap in the face with the "three after-sales guarantees" promised by Brother Xiao Yang in the live broadcast room.
In the face of surging doubts, on September 17, a blockbuster announcement from the Market Supervision and Administration Bureau of Hefei High-tech Zone opened an investigation into the misleading consumer behavior of the three sheep in the live broadcast, and will safeguard the legitimate rights and interests of consumers according to the results of the investigation. Fake Moutai, shoddy moon cakes, in the face of the long-term behavior of "selling dog meat on the head of a sheep" in the live broadcast industry to obtain high profits, everyone applauded.
The investigation is just the beginning, and it is hoped that the relevant departments can thoroughly rectify the standardized operation of the live streaming industry, strictly control the quality of goods and the authenticity of publicity, so as to maintain the reputation of the platform and the trust of users. No longer sells character designs, and deceives fans with fake and real "harvesting leeks".
At noon on September 16th, the Make a Friend live broadcast room released an explanation of the compensation issue of "Hong Kong Meicheng Mooncakes", saying that the "refund one compensation three" compensation process is advancing, and due to the need to statistically verify all user information, plus it is the Mid-Autumn Festival holiday, so this process will take a little time.
But some people complained about "Brother Xiao Yang", saying that fan shopping is "detached from actual value". If you want to spend 100 yuan to enjoy the quality of 1,000 yuan, it is simply a manifestation of "pretending to be confused", just like the same truth. If you want to be cheap and have quality, the world is so good, Brother Xiao Yang is just a "big tree" This time he kicked to the iron plate.
The amount of Meicheng mooncakes sold this time exceeded 50 million, and it is not a small amount to pay three according to the refund of one! I hope that Internet celebrities like "Brother Little Sheep" can reflect deeply, and strictly screen cooperative brands in the future to ensure that the quality of goods is reliable, and don't overturn again.